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In terms of the various modes of entry into a foreign market,franchising is employed primarily by service firms,whereas licensing is pursued primarily by manufacturing firms.

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Describe the disadvantages of licensing as a mode of entry into the foreign market.

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Licensing,a mode of entry into a foreign...

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Which of the following is the most likely outcome of a foreign firm entering a developed nation on a small scale after other international businesses in the firm's industry?


A) capturing first-mover advantages
B) higher pioneering costs
C) rapid increase in market share
D) limited future growth potential
E) increase in sales volume

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Brooke Monroe,the Vice President of Manufacturing for Diacon Products has made a strong argument for the company to enter foreign markets via turnkey projects.However,the company's Chief Financial Officer,Nandu Kishore argues that turnkey projects being short-term propositions could be disadvantageous for the firm if a country subsequently proves to be a major market for the output of the process that has been exported.Brooke Monroe could counter this objection by arguing that Diacon Products can get around this problem by


A) selling competitive advantage to competitors.
B) competing with the local firm in the global market.
C) taking a minority equity interest in the operation.
D) withholding vital process technology from the local firm.
E) establishing a joint venture with a local firm.

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In a joint venture,a firm benefits from a local partner's knowledge of the host country's competitive conditions,culture,language,political systems,and business systems.

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Describe how pressures for cost reductions affect the choice of entry mode.

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The greater the pressures for cost reduc...

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Which of the following is a disadvantage of franchising?


A) The franchiser has to bear development costs and risks associated with foreign expansion.
B) Franchising leads to undesirable results for service firms.
C) It is difficult to maintain quality control across foreign franchisees that are distant from the franchiser.
D) The franchiser has no long-term interests in the foreign country.
E) It forces a franchiser to take out profits from one country to support competitive attacks in another.

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In terms of licensing,which of the following is an intangible property?


A) infrastructure
B) machinery
C) leased equipment
D) advanced computing systems
E) patent

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Describe the entry modes that a firm with core competency in technological know-how can choose.

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If a firm's competitive advantage (its c...

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Which of the following is a disadvantage of small-scale entry for an international firm considering foreign expansion?


A) possibility of escalating commitment leading to major financial losses
B) limited availability of resources for use in other markets
C) lack of flexibility associated with strategic commitments
D) increase in economic exposure due to minimal time spent in evaluating a foreign market
E) difficulty of building market share and capturing first-mover advantages

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Licensing increases the risk of losing control over a firm's proprietary technological know-how.

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The risks associated with learning to do business in a new culture are less if the firm


A) engages in global strategic coordination.
B) imposes strict marketing guidelines on how to do business.
C) enters a greenfield venture in the host country.
D) realizes substantial location economies.
E) acquires an established host-country enterprise.

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Which of the following countries presents a favorable benefit-cost-risk trade-off scenario for foreign expansion?


A) a country ridden by private-sector debt
B) a country with a free market system
C) a country experiencing a dramatic upsurge in inflation rates
D) a country that is heavily populated
E) a country that is less developed and politically unstable

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A risk-averse international firm that enters a foreign market on a small scale will increase its potential losses.

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Kitchen Guru decided to export its products to foreign markets by hiring local marketing agents in each country.Over the years,Kitchen Guru ran into various problems with these local marketing agents that affected both sales and profitability.Kitchen Guru can overcome its problems with local marketing agents by


A) selling intangible property to a franchisee and insisting on rules to conduct the business.
B) changing agents frequently.
C) engaging in turnkey projects and exporting process technology to foreign firms.
D) entering into cross-licensing agreements with foreign firms.
E) setting up wholly owned subsidiaries in foreign nations to handle local marketing.

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First-mover disadvantages refer to


A) disadvantages associated with entering a foreign market before other international businesses.
B) costs that a late entrant to a foreign market has to bear.
C) a direct restriction on the quantity of a good that can be imported into a country.
D) imperfections in the operation of the market mechanism.
E) disadvantages experienced by being a late entrant in a foreign market.

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Diacon Products manufactures and sells a wide variety of complex electronic products.Diacon Products wants to enter foreign markets and is deciding on a mode of entry.Vice President of Manufacturing,Brooke Monroe,is making a strong push for a turnkey project.Which of the following is an advantage of turnkey projects as a mode of entry into foreign markets that would help Brooke Monroe make her case?


A) It is an ideal way to gain entry into a country where FDI is not limited by government regulations.
B) It is a useful strategy to earn great returns from the know-how of a technologically complex process.
C) It is an ideal way to establish a firm's long-term presence in a foreign country.
D) It helps protect a firm's competitive advantage.
E) The firm that enters into a turnkey project with a foreign enterprise avoids giving rise to potential competitors.

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Spring,an American firm,recently acquired another company,Tazel Inc.,in Indonesia.The high-level managers at Tazel quit because they could not cope with the domineering and straightforward approach of their American counterparts.This illustrates how acquisitions may fail because


A) managers overestimate their ability to create value from an acquisition.
B) integration of operations between the two firms takes longer than forecasted.
C) there is a clash between the cultures of the acquired and the acquiring firm.
D) an acquiring firm overpays for the assets of an acquired firm.
E) inadequate pre-acquisition screening has been done.

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Licensing is NOT attractive to which of the following firms?


A) firms lacking the capital to develop operations overseas
B) firms unwilling to commit substantial financial resources to an unfamiliar market
C) firms requiring tight control of operations for realizing experience curve and location economies
D) firms wanting to explore markets but prohibited from doing so by investment barriers
E) firms with intangible properties with business applications that it does not want to develop itself

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A firm should configure its value chain to maximize value at each stage when


A) government regulations relax.
B) cost pressures are intense.
C) rapid imitation is expected.
D) the number of consumers increases.
E) incumbent competitors exist.

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