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Which of the following would be most difficult to assess?


A) the liquidity position of a firm
B) market share growth
C) the legitimacy and reputation of a firm
D) the efficiency with which a firm utilizes its assets

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A competitive advantage based on inimitability can be sustained for at least some time,if it has the following characteristics:


A) psychographic uniqueness, path dependency, causal ambiguity, and substitutability.
B) physical uniqueness, path dependency, causal ambiguity, and social complexity.
C) rarity, path dependency, causal ambiguity, and social substitutability.
D) geographic uniqueness, cause dependency, social ambiguity, and path complexity.

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In an interview with Lise Saari,former director of global workforce research at IBM,she notes that HR must be a true partner of the business,with a deep and up-to-date understanding of business realities and objectives,and must ensure HR initiatives fully support them at all points of the value chain.This is an example of


A) relationships among activities within the firm and with other stakeholders.
B) relationships between firms.
C) interrelationships among activities within the firm.
D) interrelationships among firms.

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Products and services that are difficult to imitate help firms sustain their profitability.

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Focusing too narrowly on current customers,technologies,and competitors can lead to a failure to notice important changes on the periphery of their environment that may trigger the need to redefine industry boundaries and identify a whole new set of competitive relationships.This is a result of relying


A) on traditional definitions of all industries and competitive environments.
B) on traditional definitions of the relevant industry and competitive environment.
C) solely on intuition.
D) on a superficial evaluation of the relevant industry and competitive environment.

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Four factors help explain the extent to which employees and managers will be able to obtain a proportionately high level of the profits that they generate.Which is not one of these factors?


A) employee bargaining power
B) employee replacement cost
C) employee exit costs
D) competitor bargaining power

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A key __________ of SWOT is that it is primarily a static assessment.


A) strength
B) threat
C) opportunity
D) weakness

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Which of the following is not an example of organizational capabilities?


A) outstanding customer service
B) reputation with customers for quality and reliability
C) innovativeness of products and services
D) ability to hire, motivate, and retain human capital

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___________ is/are associated with collecting,storing,and distributing the product or service to buyers.They consist of warehousing,material handling,delivery operation,order processing,and scheduling.


A) Services
B) Inbound logistics
C) Outbound logistics
D) Operations

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Path dependency has no impact on the inimitability of resources.

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According to value-chain analysis,which of the following would be considered part of the general administration in a firm?


A) information systems
B) technology development
C) human resource management
D) procurement

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In assessing its primary activities,an airline would examine


A) employee training programs.
B) baggage handling.
C) criteria for lease versus purchase decisions.
D) the effectiveness of its lobbying activities.

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With the total performance indicators in place at Sears,it can evaluate if a single store improves its employee attitude by 5 percent and therefore predict with confidence that if the revenue growth in the district as a whole is 5 percent,the revenue growth in this particular store would be 5.5 percent.This is an example of the _______ perspective of the balanced scorecard.


A) customer
B) internal business
C) financial
D) innovation and learning

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The resource-based view of the firm focuses solely on the internal analysis of the operations of the firm.

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The balanced scorecard,developed by Kaplan and Norton,helps to integrate


A) financial analysis and the reputation of a firm.
B) intangible resources and operational measures.
C) financial analysis and stakeholder perspectives.
D) short-term perspectives and strategic positioning.

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German truck and trailer manufacturer,Schmitz Cargobull,mainly serves customers that are operators of truck or trailer fleets.What sets the company apart is its expertise in telematics (the integrated application of telecommunications data) to monitor the current state of any Schmitz Cargobull-produced trailer.This is an example of using ________ to enhance customer value and increase _______ position.


A) sales; competitive
B) operations; marketing
C) information technology; competitive
D) human resources; marketing

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A travel agent does not add value by creating an itinerary that includes transportation,accommodations,and activities that are customized to your budget and travel dates.

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A firm that takes on too much long-term debt to finance operations will see an immediate impact on its indicators of _______ financial leverage.


A) short-term
B) long-term
C) relative
D) comparable

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Financial resources such as cash and cash equivalents are intangible resources.

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In value-chain analysis,value is measured by the market value of the total stock outstanding of the company.

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