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Exam 4: Consumer Behavior

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Question 41

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The study of individuals,groups,or organizations and the processes they use to select,secure,use,and dispose of products,services,experiences,or ideas to satisfy needs is referred to as _____ _____.

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Question 42

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The most commonly described subculture,which is based upon shared race,language,or national background,is the _____ subculture.

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Question 43

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The U.S.Army slogan Be All You Can Be appeals to which level of Maslow's hierarchy of needs?

Devin and Claire are in the process of buying their first home.They told their realtor that the house they purchase must be close to the train station because that is how they commute back and forth to work.Being close to the train station is part of Devin and Claire's _____ _____.

The set of distinctive characteristics that lead an individual to respond in a consistent way to certain situations is referred to as that individual's

When the demand for automobiles is high,the demand for steel and other products needed to manufacture those cars is also high.This exemplifies the principle of ______ _____.

Marketers can capitalize on consumer learning by designing marketing strategies that promote reinforcement.

Compare the following to determine the best example of a high-involvement product purchase.

When it comes to selling tennis racquets,marketers would seek the endorsement of Serena Williams,because she would be an opinion leader for that product.

Retailers and wholesalers who buy finished goods and resell them for a profit are called

A _____ involvement purchase is one that is frequently purchased and inexpensive,requires little forethought,and carries limited risk.

List and describe the three individual differences that influence consumer behavior and discuss their significance to marketing.

Jessica orders the same copier toner each month for the same price from the same supplier.This is an example of a

The need all humans have to be respected by others as well as by themselves is referred to as

What is consumer behavior and what impact does it have on marketing campaigns?

Time and involvement are both _____ influences that serve as an interface between the consumers and their decision-making process.

Nikola was laid off from his job and needs to find new employment.According to Maslow's hierarchy of needs,the need to find work represents a _______ need.

The first step in the consumer decision-making process is ______ ______.

Sensations are both biochemical and neurological in nature.

Which of the following statements regarding the concept of learning is not true?