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The shift from a global strategy to a localization strategy is a response to the increasing localization of markets.

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Describe four ways in which a firm can profit from global expansion.

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Firms that operate internationally are a...

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Which of the following strategies is apt when the firm simultaneously faces both strong cost pressures and strong pressures for local responsiveness?


A) Global standardization strategy
B) Localization strategy
C) International strategy
D) Transnational strategy

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The company infrastructure is a support activity.

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Adding value to the firm's products enables the firm to lower prices.

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Pressures for cost reduction can be particularly intense in many industrial and consumer products like handheld calculators,semiconductor chips,personal computers,and liquid crystal display screens.

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In terms of organizational architecture,"people" include:


A) the suppliers to the firm.
B) the employees of the organization.
C) the firm's customers.
D) the shareholders of the firm.

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The _____ activities of a firm have to do with the design,creation,and delivery of the product;its marketing;and its support and after-sale service.


A) support
B) tertiary
C) ancillary
D) primary

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_____ comprises three things: the formal division of the organization into subunits,the location of decision-making responsibilities within these,and the establishment of integrating mechanisms to coordinate the activities of subunits.


A) Organizational structure
B) Organizational model
C) Corporate ladder
D) Corporate culture

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_____ are the bedrock of a firm's competitive advantage.


A) Internalities
B) Generic skills
C) Core competencies
D) Standard competencies

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In North America,consumer electrical systems are based on 110 volts while in some European countries 240-volt systems are standard.This is an example of:


A) differences in consumer tastes and preferences.
B) differences in distribution channels.
C) differences in infrastructure and traditional practices.
D) differences in governmental demands.

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Which of the following is one of the ways in which a company can create more value for a product?


A) By charging a higher price for the product
B) By raising production costs
C) By generating more profits
D) By making the product more attractive

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Superior value creation relative to rivals requires a firm to:


A) differentiate their products so that consumers do not have to pay a premium for it.
B) have the lowest cost structure in the industry.
C) create the most valuable product in the eyes of consumers.
D) ensure that the gap between value and cost of production be greater than the gap attained by competitors.

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Devices used to reward appropriate managerial behavior are called _____.


A) loyalties
B) reports
C) processes
D) incentives

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What are the sources of economies of scales?

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Economies of scale have a number of sour...

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A localization strategy involves some duplication of functions and smaller production runs.

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Profit growth is measured by the percentage increase in net profits over time.

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One of the principal risks with strategic alliances is:


A) they bring together the complementary skills of alliance partners.
B) alliances may facilitate entry into foreign markets.
C) a firm can give away more than it receives.
D) they allow firms to share fixed costs.

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For a service organization,at which stage does production typically occur?


A) When the service involves production of tangibles
B) When the service is paid for by the customer
C) When the service is designed in-house
D) When the service is delivered to the customer

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Which of the following is one of the reasons that consumers are able to capture consumer surpluses?


A) Because the firm is a monopoly supplier
B) Because it is difficult to segment a market to reflect reservation prices of all customers
C) Because value creation results in a corresponding reduction in costs of production
D) Because firms can charge consumers a price that reveals a consumer's assessment of the product's value

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