Question 1

Identify how a company might evaluate whether or not to support the United Way,a program that collects donations and distributes them to a wide range of charities.

Accepted Answer

If a company decides to support the Unit...

Question 2

To avoid having ethical situations become problematic for a firm,the short-term goals of each employee must

Accepted Answer

A)   be aligned with the long-term goals of the firm.
B)   be overridden by the overall goals of the firm.
C)   become secondary to the needs of the remaining stakeholders.
D)   be reviewed on an annual basis.
E)   change on a regular basis.

Question 3

When looking at ethical issues associated with the strategic marketing planning process,questions

Accepted Answer

A)   should be addressed only during the evaluation stage.
B)   should never be asked; only managers should deliberate marketing ethical issues.
C)   vary at each stage of the process.
D)   are never asked during the implementation stage.
E)   always follow a standard format.

Question 4

Which of the following does your text suggest as the reason different people have different ethical standards?

Accepted Answer

A)   Some people focus only on their own personal goals.
B)   Ethical standards depend on what level of the organization one works at.
C)   Each individual is a product of his or her culture,upbringing,and other influences.
D)   Ethical behavior is directly linked to the amount of money one makes.
E)   It is not clear why different people have different ethical standards.

Question 5

Which of the following is based on the principle that everything we need for our survival and well-being depends either directly or indirectly on our natural environment?

Accepted Answer

A)   Corporate Social Responsibility
B)   Sustainability
C)   Business ethics
D)   Marketing ethics
E)   Ethical climate

Question 6

Describe the four steps in the ethical decision-making framework and include some questions that should be asked in each step.

Accepted Answer

1. Identify issues: What are the issues?...

Question 7

Garrett has just purchased a beer distributorship.He wants to increase the visibility of his firm in local markets,but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages.According to the framework for ethical decision making,the first thing Garrett should do is to

Accepted Answer

A)   identify issues that need to be addressed.
B)   promote the firm's corporate social responsibility efforts.
C)   gather information and identify stakeholders.
D)   brainstorm alternatives.
E)   choose a course of action.

Question 8

Marketers can introduce ethics at the beginning of the planning phase of the strategic marketing planning process by including ethical statements in the firm's mission or vision statements.

Accepted Answer

A) True 
 B)False

Question 9

Explain why people may make unethical decisions.How can a firm ensure that the people who work for it make ethical decisions?

Accepted Answer

Every individual is a product of his or ...

Question 10

The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.

Accepted Answer

A) True 
 B)False

Question 11

Once the marketing strategy is implemented,controls must be in place to be certain that the firm has actually done what it has set out to do.

Accepted Answer

A) True 
 B)False

Question 12

Alicia has been asked to approve a marketing campaign that,although not illegal,promotes food products to children.She is concerned that the food products are not particularly nutritious,although they are not as bad for children as some others sold by competitors.By using the ethical decision-making metric,Alicia will

Accepted Answer

A)   ignore the metric as unworkable,since the campaign might pass some of the tests and fail others.
B)   consider the profit potential first; then explore the vague tests in the metric.
C)   not worry about the children; their parents are likely to make the buying decision,and they should be able to decide for themselves.
D)   evaluate the alternative using a series of questions.
E)   consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision-making process.

Question 13

Short-term profit decisions can cause firms to lose customers in the long run.

Accepted Answer

A) True 
 B)False

Question 14

When Toyota owners began to report problems with sticking accelerator pedals and nonfunctioning brakes,Toyota at first ignored or rejected the claims.Eventually,the company evaluated the issue and issued a recall.Which of the four steps of the ethical decision-making framework was Toyota performing when it recalled several of its 2007-2010 models?

Accepted Answer

A)   assess risk
B)   identify issues
C)   gather information and identify stakeholders
D)   brainstorm and evaluate alternatives
E)   choose a course of action

Question 15

How does corporate social responsibility relate to ethics?

Accepted Answer

The student can explore a numb...

Question 16

Stakeholders typically include the firm's employees,customer groups,stockholders,and members of the community in which the firm operates.

Accepted Answer

A) True 
 B)False

Question 17

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Accepted Answer

A) True 
 B)False

Question 18

If Melissa decides to sell the best ice cream on earth and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Accepted Answer

A)   planning
B)   implementation
C)   control
D)   experience
E)   ethics

Question 19

How might a technology company like Apple most likely ensure that it behaves in a socially responsible way toward its employees?

Accepted Answer

A)   It can pay at least minimum wage when the law requires it.
B)   It can adhere to government-mandated safety standards in the workplace.
C)   It can ensure that pay practices are fair at all levels of the company.
D)   It can ensure that its packaging materials are recyclable.
E)   Social responsibility isn't relevant where employees are concerned; they are paid for their work and that's enough.

Question 20

Deceptive advertising and promotion of inferior products are examples of ethical issues related to _______.

Accepted Answer

A)   accounting
B)   marketing
C)   production
D)   finance
E)   management

Exam 4: Marketing Ethics

Stakeholders typically include the firm's employees,customer groups,stockholders,and members of the community in which the firm operates.

Correct Answer
verified

Once the marketing strategy is implemented,controls must be in place to be certain that the firm has actually done what it has set out to do.

Correct Answer
verified

Describe the four steps in the ethical decision-making framework and include some questions that should be asked in each step.

Correct Answer
verified
1. Identify issues: What are the issues?...
View Answer

The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.

Correct Answer
verified

How might a technology company like Apple most likely ensure that it behaves in a socially responsible way toward its employees?

Correct Answer
verified

Correct Answer
verified

Explain why people may make unethical decisions.How can a firm ensure that the people who work for it make ethical decisions?

Correct Answer
verified
Every individual is a product of his or ...
View Answer

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Correct Answer
verified

Which of the following does your text suggest as the reason different people have different ethical standards?

Correct Answer
verified

Marketers can introduce ethics at the beginning of the planning phase of the strategic marketing planning process by including ethical statements in the firm's mission or vision statements.

Correct Answer
verified

When looking at ethical issues associated with the strategic marketing planning process,questions

Correct Answer
verified

Identify how a company might evaluate whether or not to support the United Way,a program that collects donations and distributes them to a wide range of charities.

Correct Answer
verified
If a company decides to support the Unit...
View Answer

How does corporate social responsibility relate to ethics?

Correct Answer
verified
The student can explore a numb...
View Answer

If Melissa decides to sell the best ice cream on earth and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

To avoid having ethical situations become problematic for a firm,the short-term goals of each employee must

Correct Answer
verified

Short-term profit decisions can cause firms to lose customers in the long run.

Correct Answer
verified

Deceptive advertising and promotion of inferior products are examples of ethical issues related to _______.

Correct Answer
verified

Which of the following is based on the principle that everything we need for our survival and well-being depends either directly or indirectly on our natural environment?

Correct Answer
verified

Exam 4: Marketing Ethics

Stakeholders typically include the firm's employees,customer groups,stockholders,and members of the community in which the firm operates.

Correct AnswerverifiedShow Answer

Once the marketing strategy is implemented,controls must be in place to be certain that the firm has actually done what it has set out to do.

Correct AnswerverifiedShow Answer

Describe the four steps in the ethical decision-making framework and include some questions that should be asked in each step.

Correct Answerverified1. Identify issues: What are the issues?...View AnswerShow Answer

The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.

Correct AnswerverifiedShow Answer

How might a technology company like Apple most likely ensure that it behaves in a socially responsible way toward its employees?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Explain why people may make unethical decisions.How can a firm ensure that the people who work for it make ethical decisions?

Correct AnswerverifiedEvery individual is a product of his or ...View AnswerShow Answer

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Correct AnswerverifiedShow Answer

Which of the following does your text suggest as the reason different people have different ethical standards?

Correct AnswerverifiedShow Answer

Marketers can introduce ethics at the beginning of the planning phase of the strategic marketing planning process by including ethical statements in the firm's mission or vision statements.

Correct AnswerverifiedShow Answer

When looking at ethical issues associated with the strategic marketing planning process,questions

Correct AnswerverifiedShow Answer

Identify how a company might evaluate whether or not to support the United Way,a program that collects donations and distributes them to a wide range of charities.

Correct AnswerverifiedIf a company decides to support the Unit...View AnswerShow Answer

How does corporate social responsibility relate to ethics?

Correct AnswerverifiedThe student can explore a numb...View AnswerShow Answer

If Melissa decides to sell the best ice cream on earth and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

To avoid having ethical situations become problematic for a firm,the short-term goals of each employee must

Correct AnswerverifiedShow Answer

Short-term profit decisions can cause firms to lose customers in the long run.

Correct AnswerverifiedShow Answer

Deceptive advertising and promotion of inferior products are examples of ethical issues related to _______.

Correct AnswerverifiedShow Answer

Which of the following is based on the principle that everything we need for our survival and well-being depends either directly or indirectly on our natural environment?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
1. Identify issues: What are the issues?...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified
Every individual is a product of his or ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
If a company decides to support the Unit...
View Answer

Correct Answer
verified
The student can explore a numb...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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