Question 1

A local deli has decided that for every $200 in food that it sells,it will donate ten volunteer hours towards picking up trash in the local parks,with special attention to separating recyclable items.Use the Corporate Social Responsibility Framework to identify the potential inputs and outputs of this new program.

Accepted Answer

Sample answers: Inputs * Consumer--Conce...

Question 2

If Sadaf decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Accepted Answer

A)  Planning Phase
B)  Implementation Phase
C)  Control Phase
D)  Experience Phase
E)  Ethics Phase

Question 3

Being socially responsible is generally considered:

Accepted Answer

A)  a good thing to do only if a company is profitable.
B)  inappropriate for most firms in today's challenging markets.
C)  beyond the norms of corporate ethical behavior.
D)  a necessary part of every firm's strategy.
E)  the responsibility of corporate-sponsored foundations who can effectively concentrate a firm's good deeds.

Question 4

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems.Previously,they were only expected to answer buyers' questions.The new regulation addressed the marketing ethical problem of:

Accepted Answer

A)  high-pressure sales techniques.
B)  deceptive pricing tactics.
C)  misrepresentation of company data.
D)  misleading advertising.
E)  withholding information.

Question 5

What does the AMA statement "to create transparency in our marketing operations" mean?

Accepted Answer

Openness.It means striving to communicat...

Question 6

A new law in South Carolina makes it illegal for people under the age of 18 to smoke cigarettes.Previously,the law banned sales of cigarettes to anyone under age 18,but not smoking.Which of the following types of companies would be unlikely to have to incorporate this change into the Ethical Decision-Making Framework?

Accepted Answer

A)  Restaurants
B)  Convenience stores
C)  Dance clubs
D)  Bars
E)  All of these would have to incorporate the change.

Question 7

Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' _____________ phase of their strategic marketing planning process.

Accepted Answer

A)  planning
B)  implementation
C)  control
D)  evolution
E)  marketing mix

Question 8

The CEO of your firm,a distributor for a domestic beer manufacturer,has asked you to take on a special project.She has been hearing about a growing trend toward corporate social responsibility,but wonders if this is a reasonable investment for the firm.Outline the costs and benefits in general terms and draw your own conclusion for her consideration.

Accepted Answer

A number of options could be considered,...

Question 9

Critics of corporate social responsibility (CSR) maintain that:

Accepted Answer

A)  CSR is unnecessary.
B)  the goal of the firm is to make a profit and any other goal is inappropriate.
C)  stockholders do not benefit from corporate citizenship programs.
D)  the benefits are hard to quantify and are at best unclear.
E)  All of these

Question 10

A survey of marketing officers reported that the most frequently observed type of unethical behavior was false or misleading advertising.

Accepted Answer

A) True 
 B)False

Question 11

The Harvest County School Board is concerned about deteriorating school facilities,combined with a shrinking budget.The board began by studying the issue,and then identified parents,children,teachers,staff,and taxpayers as groups who have a vested interest in the problem.The school board has listened to each group's concerns.In the Ethical Decision-Making Framework,its next action should be to:

Accepted Answer

A)  identify issues of concern to lawmakers.
B)  assess impact of its actions beyond the classroom.
C)  engage in brainstorming and evaluate alternatives.
D)  choose a course of action.
E)  all of these

Question 12

Respond to the question,"Which is a more important corporate objective: making a profit,or obtaining and keeping customers?"

Accepted Answer

Although firms cannot stay in business w...

Question 13

,and she decides her best course of action is to:

Accepted Answer

A)  ignore the Metric as unworkable,since the campaign might pass some of the tests and fail others.
B)  consider the profit potential first then explore the vague tests in the metric.
C)  not worry about the children; their parents are likely to make the buying decision,and they should be able to decide for themselves.
D)  put the campaign on hold while she explores with the staff how they approached the ethical issues.
E)  consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision making process.

Question 14

When the local school district decided to build a new school less than a mile from its chemical factory,the manager of Kaolinic Chemicals decided to develop an emergency response plan in case of an accident at the factory.The company was not required to have a plan,since the school is just beyond the accepted danger zone.What are the potential benefits to Kaolinic Chemicals of having an emergency response plan?

Accepted Answer

Kaolinic Chemicals recognized that,regar...

Question 15

Each individual's ethical standards are a product of culture and upbringing.

Accepted Answer

A) True 
 B)False

Question 16

When looking at ethical issues associated with the strategic marketing planning process,questions:

Accepted Answer

A)  should only be addressed during the evaluation stage.
B)  should never be asked,only managers should deliberate marketing ethical issues.
C)  vary at each stage of the process.
D)  are never asked during the implementation stage.
E)  all of these

Question 17

The Carteret Realty Company represents a developer who wants to purchase a piece of property owned by a city in order to develop it into an apartment complex.To make the venture profitable,the developer is asking the city to use its power of eminent domain to force owners of some run-down houses near the property to sell their land to the developer.From the perspective of Carteret Realty Company,which of the following questions from the Ethical Decision-Making Matrix might be of concern?

Accepted Answer

A)  Have we involved as many possible people who have a right to offer input into this action?
B)  Have we thought broadly about any and all ethical issues associated with the decision?
C)  Does this decision respect the rights and dignity of stakeholders?
D)  Does this decision uphold relevant conventional moral values?
E)  all of these

Question 18

Elizabeth has developed a promotional campaign for a client that promises a hefty return for her cash-poor business.While the campaign does not violate any laws,it might be considered manipulative and misleading,especially when targeted toward senior citizens.If Elizabeth were to consult the AMA Code of Ethics she would discover that:

Accepted Answer

A)  unusually creative campaigns can be prioritized above ethical concerns if the client or firm is in financial danger.
B)  if her client approves the campaign,she does not need to worry about ethical issues.
C)  the General Norms and Ethical Values are too vague to be useful,and she should rely on her own personal ethics.
D)  her campaign might be difficult to justify ethically,despite its creativity and its ability to meet both her needs and those of her client.
E)  there are few practical guidelines in situations like these.

Question 19

When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm:

Accepted Answer

A)  must evaluate its quarterly profit statement from an ethics standpoint.
B)  must state its long-term goals in general terms,so as to not interfere with managers' short-term goals.
C)  must always put society's needs ahead of the firm's needs.
D)  must ensure that long-term goals are aligned with the short-term goals of each individual within the firm.
E)  all of these

Question 20

What is the one consistent aspect of all the ethical scenarios at the end of Chapter 3?

Accepted Answer

A)  They all involve men.
B)  There is no one "right" answer to any of them.
C)  Each situation could have been avoided.
D)  A lack of government regulation was a major cause of each ethical issue.
E)  Good marketing could have kept these issues from ever arising.

Exam 3: Marketing Ethics

Correct Answer
verified
Kaolinic Chemicals recognized that,regar...
View Answer

A survey of marketing officers reported that the most frequently observed type of unethical behavior was false or misleading advertising.

Correct Answer
verified

Correct Answer
verified
Sample answers: Inputs * Consumer--Conce...
View Answer

Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' _____________ phase of their strategic marketing planning process.

Correct Answer
verified

When looking at ethical issues associated with the strategic marketing planning process,questions:

Correct Answer
verified

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems.Previously,they were only expected to answer buyers' questions.The new regulation addressed the marketing ethical problem of:

Correct Answer
verified

Critics of corporate social responsibility (CSR) maintain that:

Correct Answer
verified

What does the AMA statement "to create transparency in our marketing operations" mean?

Correct Answer
verified
Openness.It means striving to communicat...
View Answer

When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm:

Correct Answer
verified

Each individual's ethical standards are a product of culture and upbringing.

Correct Answer
verified

Correct Answer
verified

What is the one consistent aspect of all the ethical scenarios at the end of Chapter 3?

Correct Answer
verified

If Sadaf decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Correct Answer
verified

Being socially responsible is generally considered:

Correct Answer
verified

Correct Answer
verified
A number of options could be considered,...
View Answer

,and she decides her best course of action is to:

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Respond to the question,"Which is a more important corporate objective: making a profit,or obtaining and keeping customers?"

Correct Answer
verified
Although firms cannot stay in business w...
View Answer

Exam 3: Marketing Ethics

Correct AnswerverifiedKaolinic Chemicals recognized that,regar...View AnswerShow Answer

A survey of marketing officers reported that the most frequently observed type of unethical behavior was false or misleading advertising.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedSample answers: Inputs * Consumer--Conce...View AnswerShow Answer

Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' _____________ phase of their strategic marketing planning process.

Correct AnswerverifiedShow Answer

When looking at ethical issues associated with the strategic marketing planning process,questions:

Correct AnswerverifiedShow Answer

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems.Previously,they were only expected to answer buyers' questions.The new regulation addressed the marketing ethical problem of:

Correct AnswerverifiedShow Answer

Critics of corporate social responsibility (CSR) maintain that:

Correct AnswerverifiedShow Answer

What does the AMA statement "to create transparency in our marketing operations" mean?

Correct AnswerverifiedOpenness.It means striving to communicat...View AnswerShow Answer

When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm:

Correct AnswerverifiedShow Answer

Each individual's ethical standards are a product of culture and upbringing.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What is the one consistent aspect of all the ethical scenarios at the end of Chapter 3?

Correct AnswerverifiedShow Answer

If Sadaf decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Correct AnswerverifiedShow Answer

Being socially responsible is generally considered:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedA number of options could be considered,...View AnswerShow Answer

,and she decides her best course of action is to:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Respond to the question,"Which is a more important corporate objective: making a profit,or obtaining and keeping customers?"

Correct AnswerverifiedAlthough firms cannot stay in business w...View AnswerShow Answer

Correct Answer
verified
Kaolinic Chemicals recognized that,regar...
View Answer

Correct Answer
verified

Correct Answer
verified
Sample answers: Inputs * Consumer--Conce...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Openness.It means striving to communicat...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A number of options could be considered,...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Although firms cannot stay in business w...
View Answer