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If a firm is confronted with economic losses in the short run, it will decide whether or not to produce by comparing


A) marginal revenue and marginal cost.
B) price and average variable cost.
C) total revenue and total cost.
D) total revenue and total fixed cost.

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A purely competitive firm will be willing to produce even at a loss in the short run, as long as


A) the loss is smaller than its total variable costs.
B) the loss is smaller than its marginal costs.
C) the loss is smaller than its total fixed costs.
D) price exceeds marginal costs.

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If a purely competitive firm is maximizing economic profit,


A) it is necessarily maximizing per-unit profit.
B) it may or may not be maximizing per-unit profit.
C) then per-unit profit will be minimized.
D) it is necessarily overallocating resources to its product.

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A purely competitive seller is


A) both a "price maker" and a "price taker."
B) neither a "price maker" nor a "price taker."
C) a "price taker."
D) a "price maker."

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In the short run, a purely competitive firm will earn a normal profit when


A) P = AVC.
B) P > MC.
C) that firm's MR = market equilibrium price.
D) P = ATC.

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In the short run, the individual competitive firm's supply curve is that segment of the


A) average variable cost curve lying below the marginal cost curve.
B) marginal cost curve lying above the average variable cost curve.
C) marginal revenue curve lying below the demand curve.
D) marginal cost curve lying between the average total cost and average variable cost curves.

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Assume the price of a product sold by a purely competitive firm is $5. Given the data in the accompanying table, at what output level is total profit highest in the short run?  Output  Total Cost 20$702575308535100401254515550190\begin{array} { | c | c | } \hline \text { Output } & \text { Total Cost } \\\hline 20 & \$ 70 \\\hline 25 & 75 \\\hline 30 & 85 \\\hline 35 & 100 \\\hline 40 & 125 \\\hline 45 & 155 \\\hline 50 & 190 \\\hline\end{array}


A) 20
B) 30
C) 40
D) 50

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In answering the question, assume a graph in which dollars are measured on the vertical axis and output on the horizontal axis. For a purely competitive firm, total revenue graphs as a


A) straight, upsloping line.
B) straight line, parallel to the vertical axis.
C) straight line, parallel to the horizontal axis.
D) straight, downsloping line.

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In the short run, a purely competitive firm will always make an economic profit if


A) P = ATC.
B) P > AVC.
C) P = MC.
D) P > ATC.

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If a purely competitive firm is producing a level of output greater than its profit-maximizing output, then its profits must be negative.

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If a firm is a price taker, then the demand curve for the firm's product is


A) equal to the total revenue curve.
B) perfectly inelastic.
C) perfectly elastic.
D) unit elastic.

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In the short run, a competitive firm will not produce unless price is at least equal to average total costs.

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In which two market models would advertising be used most often?


A) pure competition and monopolistic competition
B) pure competition and pure monopoly
C) monopolistic competition and oligopoly
D) pure monopoly and oligopoly

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The total revenue of a purely competitive firm from 8 units of output is $48. Based on this information, total revenue for 9 units of output must be


A) $52.
B) $54.
C) $58.
D) $60.

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The demand schedule or curve confronted by the individual, purely competitive firm is


A) relatively elastic, that is, the elasticity coefficient is greater than unity.
B) perfectly elastic.
C) relatively inelastic, that is, the elasticity coefficient is less than unity.
D) perfectly inelastic.

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Marginal revenue is the


A) change in product price associated with the sale of one more unit of output.
B) change in average revenue associated with the sale of one more unit of output.
C) difference between product price and average total cost.
D) change in total revenue associated with the sale of one more unit of output.

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In which market model would there be a unique product for which there are no close substitutes?


A) monopolistic competition
B) pure competition
C) pure monopoly
D) oligopoly

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As long as an additional unit of output yields a marginal revenue larger than its marginal cost, it will be adding to total profits of the firm.

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Which of the following is characteristic of a purely competitive seller's demand curve?


A) Price and marginal revenue are equal at all levels of output.
B) Average revenue is less than price.
C) Its elasticity coefficient is 1 at all levels of output.
D) It is the same as the market demand curve.

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An industry comprising four firms, each with about 25 percent of the total market for a product, is an example of


A) monopolistic competition.
B) oligopoly.
C) pure monopoly.
D) pure competition.

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