Question 1

Computers and advances that improve new-product development are associated with

Accepted Answer

A)   regulatory forces.
B)   economic forces.
C)   competitive forces.
D)   technological forces.
E)   political forces.

Question 2

Briefly describe the evolution of the marketing concept from the Industrial Revolution to the twenty-first century.

Accepted Answer

The marketing concept has gone through t...

Question 3

Acme Inc.is surveying customers as to what kinds of services they would like the company to add.It is involved in the marketing function of

Accepted Answer

A)   buying.
B)   storing.
C)   financing.
D)   marketing research.
E)   risk taking.

Question 4

Salt,sugar,and many agricultural products are sold using which of the following approaches?

Accepted Answer

A)   Concentration
B)   Total-market
C)   Multi-segment
D)   Universal
E)   Focused

Question 5

Which of the following requires organizations to gather information about customer needs,share that information throughout the entire firm,and use that information to help build long-term relationships with customers?

Accepted Answer

A)   Customer relationship marketing
B)   Production orientation
C)   Marketing concept
D)   Market orientation
E)   Sales orientation

Question 6

How can new Internet technologies such as on online social networking be used in marketing research?

Accepted Answer

New information technologies are changin...

Question 7

Marketing creates value by allowing individuals and organizations to obtain what they want and need.

Accepted Answer

A) True 
 B)False

Question 8

Marketing is not manipulating customers into buying things they do not really want;it is

Accepted Answer

A)   a systematic approach to satisfying customers.
B)   advertising.
C)   targeting a market.
D)   pushing what is produced.
E)   giving customers everything they want.

Question 9

Buying behavior is the decision processes and actions of people who buy and use products.

Accepted Answer

A) True 
 B)False

Question 10

A marketing strategy consists of

Accepted Answer

A)   developing a marketing mix.
B)   selecting a target market.
C)   selecting a target market and developing a marketing mix to satisfy it.
D)   choosing a product to distribute and setting a price.
E)   developing a multi-segment advertising campaign.

Question 11

Marketing occurs only in large business organizations.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is not a competitive or economic force in the marketing environment?

Accepted Answer

A)   Competitive relationships
B)   Unemployment
C)   Laws and regulations
D)   Inflation
E)   Recessions and depressions

Question 13

When a customer hands the cashier $1 and receives a loaf of bread,which of the following has occurred?

Accepted Answer

A)   Discounting
B)   Facilitating
C)   Utility
D)   Exchange
E)   Advertising

Question 14

The financing function expedites purchases through making credit available.

Accepted Answer

A) True 
 B)False

Question 15

In the twenty-first century,________ remains an essential element of any marketing strategy to develop and manage long-term customer relationships.

Accepted Answer

A)   storing
B)   pricing
C)   financing
D)   communication
E)   grading

Exam 11: Customer-Driven Marketing

When a customer hands the cashier $1 and receives a loaf of bread,which of the following has occurred?

Correct Answer
verified

Marketing occurs only in large business organizations.

Correct Answer
verified

Which of the following is not a competitive or economic force in the marketing environment?

Correct Answer
verified

The financing function expedites purchases through making credit available.

Correct Answer
verified

A marketing strategy consists of

Correct Answer
verified

Briefly describe the evolution of the marketing concept from the Industrial Revolution to the twenty-first century.

Correct Answer
verified
The marketing concept has gone through t...
View Answer

Marketing creates value by allowing individuals and organizations to obtain what they want and need.

Correct Answer
verified

Computers and advances that improve new-product development are associated with

Correct Answer
verified

In the twenty-first century,________ remains an essential element of any marketing strategy to develop and manage long-term customer relationships.

Correct Answer
verified

How can new Internet technologies such as on online social networking be used in marketing research?

Correct Answer
verified
New information technologies are changin...
View Answer

Marketing is not manipulating customers into buying things they do not really want;it is

Correct Answer
verified

Buying behavior is the decision processes and actions of people who buy and use products.

Correct Answer
verified

Salt,sugar,and many agricultural products are sold using which of the following approaches?

Correct Answer
verified

Which of the following requires organizations to gather information about customer needs,share that information throughout the entire firm,and use that information to help build long-term relationships with customers?

Correct Answer
verified

Acme Inc.is surveying customers as to what kinds of services they would like the company to add.It is involved in the marketing function of

Correct Answer
verified

Exam 11: Customer-Driven Marketing

When a customer hands the cashier $1 and receives a loaf of bread,which of the following has occurred?

Correct AnswerverifiedShow Answer

Marketing occurs only in large business organizations.

Correct AnswerverifiedShow Answer

Which of the following is not a competitive or economic force in the marketing environment?

Correct AnswerverifiedShow Answer

The financing function expedites purchases through making credit available.

Correct AnswerverifiedShow Answer

A marketing strategy consists of

Correct AnswerverifiedShow Answer

Briefly describe the evolution of the marketing concept from the Industrial Revolution to the twenty-first century.

Correct AnswerverifiedThe marketing concept has gone through t...View AnswerShow Answer

Marketing creates value by allowing individuals and organizations to obtain what they want and need.

Correct AnswerverifiedShow Answer

Computers and advances that improve new-product development are associated with

Correct AnswerverifiedShow Answer

In the twenty-first century,________ remains an essential element of any marketing strategy to develop and manage long-term customer relationships.

Correct AnswerverifiedShow Answer

How can new Internet technologies such as on online social networking be used in marketing research?

Correct AnswerverifiedNew information technologies are changin...View AnswerShow Answer

Marketing is not manipulating customers into buying things they do not really want;it is

Correct AnswerverifiedShow Answer

Buying behavior is the decision processes and actions of people who buy and use products.

Correct AnswerverifiedShow Answer

Salt,sugar,and many agricultural products are sold using which of the following approaches?

Correct AnswerverifiedShow Answer

Which of the following requires organizations to gather information about customer needs,share that information throughout the entire firm,and use that information to help build long-term relationships with customers?

Correct AnswerverifiedShow Answer

Acme Inc.is surveying customers as to what kinds of services they would like the company to add.It is involved in the marketing function of

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The marketing concept has gone through t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
New information technologies are changin...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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