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Exam 7: Business Marketing

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Question 101

True/False

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The single largest customer in the world is the U.S.federal government.

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Question 102

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Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake. The fruitcake bakery in Claxton, Georgia, makes about 6 million pounds of fruitcake annually and has $12 million in sales. One fruitcake batch weighs 375 pounds. About 70 percent of that weight is fruits and nuts. A single batch is divided into 34 loaf pans that hold 11 pounds each. Loaves are cooked for 100 minutes at 375 degrees. The bakery can cook 6,000 pounds at a time. During the baking season (August-December) , the bakery uses a tractor-trailer load of raisins each day. The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.For a corporation that has been giving its key customers Claxton fruitcakes since 1950,placing the order for cakes to be delivered this year would be an example of a _____ because some negotiation about price and quantity must occur each year.

A) new buy
B) contingency buy
C) modified rebuy
D) situational buy
E) straight rebuy

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Question 103

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The Beaumont Homeowner's Association had to replace its pool pump.They asked two local companies-Thompson Pools and Southern Pool and Spa Company-for quotes on replacing the pump.Beaumont negotiated with both companies and quickly decided to buy from the Thompson Pool because its quote was $200 cheaper in its labor estimate.Which evaluative criterion appears to have been most important in making this purchase decision?

DHL maintains a strategic alliance with UPS because it has confidence in UPS's reliability and integrity. This condition is referred to as:

Which of the following is the BEST example of an installation?

All of the following are roles found within a buying center EXCEPT:

Which of the following statements does NOT describe the business market?

Buyers in the business market tend to _____ than buyers in the consumer market.

Claas is Europe's largest manufacturer of combine harvesters.As farming becomes more professional and more intensive,farmers are buying more sophisticated machines,which Claas can supply.The expensive machines sold by Claas would be examples of:

A dog food manufacturer purchases processed meat by-products that it uses in the manufacture of a dry dog food.These processed meat by-products are examples of:

For a police department,firearms,computers,printers,fax machines,and patrol vehicles are all examples of _____ because they are shown as expenses on the yearly accounting statements.

Rock-Tenn Rock-Tenn produces packaging products. They make cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen -Daz ice cream, express mail envelopes for FedEx and much more. Rock-Tenn business fluctuates depending on consumer demand. As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Rock-Tenn makes paper products for companies to use in their product and service offerings.As demand for their products increased due to rising plastic prices,Rock-Tenn had to acquire other plants and equipment to help in its business.This is an example of the _____.

You overhear a salesperson saying,"I don't do anything with my straight-rebuy customers because they don't expect any service." Comment on his statement.

Inland Eastex manufactures a heavy paper stock that is used for printing covers for many different types and sizes of consumer magazines.Consumer magazine sales determine how much paper Inland Eastex sells.This is an example of:

Any firm that purchases goods and services to make a profit by using them to produce other goods is part of the producer segment of the business market.

Which of the following statements about buying centers is true?