Question 1

There are three concepts of social responsibility, each relating to particular constituencies. Stakeholder responsibility is characterized by

Accepted Answer

A)  the triple-bottom line, to achieve sustainable, long-term growth.
B)  a focus on the obligations an organization has to those who can affect achievement of its objectives.
C)  an engagement in open and free competition without deception or fraud.
D)  an unrelenting customer focus.
E)  a focus on seller-oriented outcomes.

Question 2

Moral idealism refers to

Accepted Answer

A)  a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.
B)  a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels.
C)  a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic embodied in the U.S. Constitution's Bill of Rights.
D)  a formal statement of ethical principles and rules of conduct.
E)  a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.

Question 3

Suppose you are a senior executive at PepsiCo and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price. When asked this question in an online survey, __________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

Accepted Answer

A)  15
B)  36
C)  52
D)  67
E)  89

Question 4

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and

Accepted Answer

A)  religious beliefs and practices.
B)  corporate culture and expectations.
C)  national and regional legislation.
D)  universal core values.
E)  the universal concept of good versus evil.

Question 5

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by __________ in __________.

Accepted Answer

A)  President John
B)  President Ronald Reagan; 1983
C)  President Bill Clinton; 1996
D)  President George W. Bush; 2003
E)  President Barack Obama; 2009

Question 6

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound. People were upset with Exxon's response to the disaster. The company was slow to admit its mistake and even slower to implement cleanup activities. Exxon was criticized for acting in a manner that would benefit the organization but not society. In short, Exxon did not demonstrate

Accepted Answer

A)  social responsibility.
B)  value consciousness.
C)  green marketing.
D)  profit responsibility.
E)  cause marketing.

Question 7

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Accepted Answer

A)  Economic Espionage Act and Foreign Corrupt Practices Act.
B)  Transparency International Act and Dumpster Diving Act.
C)  Global Rights Protection Act and Foreign Corrupt Practices Act.
D)  Consumer Bill of Rights Act and Economic Espionage Act.
E)  Fair Trade Practices Act and Bribery Protection Act.

Question 8

Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of

Accepted Answer

A)  cause marketing.
B)  philanthropic marketing.
C)  green marketing.
D)  public relations.
E)  societal promotions.

Question 9

Ethics refers to the

Accepted Answer

A)  religious tenets of a country or ethnic region that shape its culture.
B)  social norms of a nation, community, or family.
C)  values and standards of society that are enforceable in the courts.
D)  moral principles and values that govern the actions and decisions of an individual or group.
E)  universal laws of man that go beyond an individual or a group's beliefs of nations or religions.

Question 10

The groups primarily served by a firm exhibiting stakeholder responsibility include

Accepted Answer

A)  the general public, public interest groups, and the environment.
B)  consumers, employees, and supplier/distributors.
C)  owners and stockholders.
D)  the general public, owners, and stockholders.
E)  government, owners, and stockholders.

Question 11

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. The five steps of the audit are: (1)  recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors; (2)  __________; (3)  determination of organizational objectives and priorities for programs and activities it will undertake; (4)  specification of the type and amount of resources necessary to achieve social responsibility objectives; and (5)  evaluation of social responsibility programs and activities undertaken and assessment of future involvement.

Accepted Answer

A)  identification of environmental forces that could interfere with the firm's plans
B)  evaluation of possible benefits both tangible and intangible to the firm's triple-bottom line
C)  identification of social responsibility causes or programs consistent with the company's mission
D)  selection of a team leader and assignment of tasks and task deadlines for team members
E)  creation or selection of a theme, slogan, spokesperson, etc., for marketing cohesiveness

Question 12

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)  An employee is unhappy because his company is downsizing.
B)  An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.
C)  A salesperson for a company finds out that a member of his softball team, who works for another firm, "borrowed" some paper clips from that firm to use for his personal use and wants to "tell on him."
D)  An employee criticizes his employer's finance personnel to his fellow co-workers for picking the wrong stocks in his retirement fund; they lost value last year due to a downturn in the stock market.
E)  An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing.

Question 13

Cause marketing refers to

Accepted Answer

A)  when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
C)  marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D)  marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E)  when marketing actions that took place actually caused more harm than good.

Question 14

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin. According to the book, "Body parts are bought and sold for medical research, diagnostics, and therapies. They are marketed to museums and personal collectors. And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers. Blood has become one of the most valuable commodities on Earth. While petroleum sells for $100 a barrel, an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

This example makes it obvious why ethics...

Question 15

Caveat emptor refers to

Accepted Answer

A)  the legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s.
B)  the marketing concept of "be first or be last," implying that the first company to the marketplace wins.
C)  the Latin term meaning that "all is fair in love and war," an attitude that was held by most marketers prior to the 1990s.
D)  the legal concept of "such is life," which created many illegal as well as legal but unethical business practices during the 1980s.
E)  the Latin phrase meaning "empty promises," which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.

Question 16

A formal statement of ethical principles and rules of conduct is referred to as

Accepted Answer

A)  an ethical mission.
B)  a moral code.
C)  a core value pronouncement.
D)  a code of conduct.
E)  a code of ethics.

Question 17

All of the following are examples of economic espionage except

Accepted Answer

A)  wiretapping.
B)  trespassing.
C)  bribery.
D)  searching a competitor's trash.
E)  noncompete clause employment contract violations.

Question 18

In 1962, President John

Accepted Answer

A)  to privacy
B)  to be compensated for product defects
C)  to be treated with respect
D)  be treated without prejudice
E)  to safety

Question 19

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Accepted Answer

A)  ideals.
B)  morals.
C)  ethics.
D)  culture.
E)  diversity.

Question 20

The groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

A)  the general public, public interest groups, and the environment.
B)  consumers, employees, and supplier/distributors.
C)  owners and stockholders.
D)  the general public and competitors.
E)  state and federal government.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

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Caveat emptor refers to

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The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by in .

Correct Answer
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Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of

Correct Answer
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Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and

Correct Answer
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Which of the following statements best describes the activities of a whistle-blower?

Correct Answer
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In 1962, President John

Correct Answer
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In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Correct Answer
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Two laws specifically intended to curb economic espionage and bribery in international marketing are

Correct Answer
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The groups primarily served by a firm exhibiting stakeholder responsibility include

Correct Answer
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A formal statement of ethical principles and rules of conduct is referred to as

Correct Answer
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This example makes it obvious why ethics...
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Cause marketing refers to

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There are three concepts of social responsibility, each relating to particular constituencies. Stakeholder responsibility is characterized by

Correct Answer
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Ethics refers to the

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Moral idealism refers to

Correct Answer
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The groups primarily served by a firm exhibiting profit responsibility include

Correct Answer
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All of the following are examples of economic espionage except

Correct Answer
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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Correct AnswerverifiedShow Answer

Caveat emptor refers to

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The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by __________ in __________.

Correct AnswerverifiedShow Answer

Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of

Correct AnswerverifiedShow Answer

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and

Correct AnswerverifiedShow Answer

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

In 1962, President John

Correct AnswerverifiedShow Answer

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Correct AnswerverifiedShow Answer

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting stakeholder responsibility include

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A formal statement of ethical principles and rules of conduct is referred to as

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Correct AnswerverifiedThis example makes it obvious why ethics...View AnswerShow Answer

Cause marketing refers to

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There are three concepts of social responsibility, each relating to particular constituencies. Stakeholder responsibility is characterized by

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Ethics refers to the

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Moral idealism refers to

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The groups primarily served by a firm exhibiting profit responsibility include

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All of the following are examples of economic espionage except

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The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by in .

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This example makes it obvious why ethics...
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