Question 1

While there are the four Ps of marketing, there are the __________ Ps of services marketing.

Accepted Answer

A)  three
B)  five
C)  six
D)  seven
E)  eight

Question 2

With services, inventory carrying costs are more subjective and are related to

Accepted Answer

A)  the minimum number of customers that a service provider can serve and still remain profitable.
B)  the maximum number of customers that a service provider must serve.
C)  overstaffing.
D)  idle production capacity.
E)  a situation that occurs when the primary demand for a service exceeds that number of service deliverers available to meet that demand.

Question 3

The new sharing economy consists of all of the following except

Accepted Answer

A)  outsourcing small jobs in a local neighborhood.
B)  renting tools at Home Depot so users don't have to purchase them.
C)  renting spaces in apartments, homes, and tree houses for short stays.
D)  peer-to-peer ride-sharing.
E)  performing services that provide users with an engaging, unique, authentic, personal, and memorable experience.

Question 4

The highest inventory carrying costs would most likely be for which of the following services?

Accepted Answer

A)  real estate agencies
B)  dry cleaners
C)  auto repair centers
D)  amusement parks
E)  hospitals

Question 5

List and explain the key elements of future services.

Accepted Answer

The three key elements of future service...

Question 6

What type of organization is the U.S. Forest Service, which manages our national park system?

Accepted Answer

A)  It is a privately owned firm.
B)  It is a government agency service provider.
C)  It is a good-dominate organization on the service continuum.
D)  It is an organization that does not experience idle production capacity.
E)  Capacity management is not an issue for this organization.

Question 7

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

Accepted Answer

A)  customer management.
B)  internal marketing.
C)  product management.
D)  capacity management.
E)  seven Ps of services marketing.

Question 8

Services performed by surgeons or lawyers are primarily evaluated on __________ properties.

Accepted Answer

A)  search
B)  form
C)  indirect
D)  credence
E)  experience

Question 9

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations and the actual experience they had is called a

Accepted Answer

A)  service encounter survey.
B)  customer profile analysis.
C)  gap analysis.
D)  customer contact audit.
E)  service audit.

Question 10

When the appearance of the physical facilities, equipment, personnel, and communications materials is important, this represents which dimension of service quality?

Accepted Answer

A)  reliability
B)  empathy
C)  tangibility
D)  assurance
E)  responsiveness

Question 11

Which generational cohort appreciates the opportunity to engage in collaborative consumption, also known as peer-to-peer sharing or the sharing economy?

Accepted Answer

A)  Generation Y
B)  millennials
C)  baby boomers
D)  Generation Z
E)  Generation X

Question 12

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often

Accepted Answer

A)  inseparable.
B)  inconsistent.
C)  inventoried.
D)  tied to a product.
E)  independent of the quality delivered.

Question 13

Most services have a limited capacity due to the __________ of the service from the service provider and the perishable nature of the service.

Accepted Answer

A)  inventory
B)  inconsistency
C)  intangibility
D)  information
E)  inseparability

Question 14

Services can be classified by their method of delivery. Services that require actions, such as consulting, plumbing, and cleaning, represent

Accepted Answer

A)  equipment-based services.
B)  technology-based services.
C)  fee-based services.
D)  people-based services.
E)  nonprofit services.

Question 15

Recent research suggests that employees' competence, __________, and sincerity of their interactions affect the success of the relationships.

Accepted Answer

A)  reliability
B)  empathy
C)  responsiveness
D)  authenticity
E)  friendliness

Question 16

As a dimension of service quality, the appearance of physical facilities, equipment, personnel, and communication materials as a dimension of service quality is referred to as

Accepted Answer

A)  communication.
B)  responsiveness.
C)  competence.
D)  tangibility.
E)  empathy.

Question 17

Andrea Arenas is the owner of 2 Places at 1 Time, a concierge company. She and her staff of 60 perform everyday services such as walking the dog, picking up cleaning, waiting for the repairman, and going to the post office for people who are too busy to perform these tasks. She is often hired by major corporations to perform services for their harried executives and their spouses. Her clients can evaluate the services that 2 Places at 1 Time provide

Accepted Answer

A)  only before they are purchased.
B)  only after they are consumed.
C)  only at the same time as they are purchased or consumed.
D)  before, during, and/or after they are purchased or consumed.
E)  only during consumption or after they are purchased.

Question 18

The American Red Cross uses marketing to help achieve its goals. As a service, it can be classified as

Accepted Answer

A)  a nonprofit organization.
B)  a for-profit organization.
C)  equipment-based.
D)  a business firm.
E)  a governmental agency.

Question 19

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs the next day. This is an example of a service being

Accepted Answer

A)  inseparable.
B)  inconsistent.
C)  inventoried.
D)  tied to a product.
E)  independent of the quality delivered.

Question 20

The term services refers to

Accepted Answer

A)  ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
B)  intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)  philanthropic activities performed without expectations of monetary remuneration.
D)  any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.
E)  any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.

Exam 12: Services Marketing

While there are the four Ps of marketing, there are the __________ Ps of services marketing.

Correct Answer
verified

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

Correct Answer
verified

The American Red Cross uses marketing to help achieve its goals. As a service, it can be classified as

Correct Answer
verified

Services can be classified by their method of delivery. Services that require actions, such as consulting, plumbing, and cleaning, represent

Correct Answer
verified

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations and the actual experience they had is called a

Correct Answer
verified

When the appearance of the physical facilities, equipment, personnel, and communications materials is important, this represents which dimension of service quality?

Correct Answer
verified

Which generational cohort appreciates the opportunity to engage in collaborative consumption, also known as peer-to-peer sharing or the sharing economy?

Correct Answer
verified

What type of organization is the U.S. Forest Service, which manages our national park system?

Correct Answer
verified

The highest inventory carrying costs would most likely be for which of the following services?

Correct Answer
verified

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs the next day. This is an example of a service being

Correct Answer
verified

The new sharing economy consists of all of the following except

Correct Answer
verified

With services, inventory carrying costs are more subjective and are related to

Correct Answer
verified

As a dimension of service quality, the appearance of physical facilities, equipment, personnel, and communication materials as a dimension of service quality is referred to as

Correct Answer
verified

Most services have a limited capacity due to the __________ of the service from the service provider and the perishable nature of the service.

Correct Answer
verified

Correct Answer
verified

List and explain the key elements of future services.

Correct Answer
verified
The three key elements of future service...
View Answer

Recent research suggests that employees' competence, __________, and sincerity of their interactions affect the success of the relationships.

Correct Answer
verified

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often

Correct Answer
verified

The term services refers to

Correct Answer
verified

Services performed by surgeons or lawyers are primarily evaluated on __________ properties.

Correct Answer
verified

Exam 12: Services Marketing

While there are the four Ps of marketing, there are the __________ Ps of services marketing.

Correct AnswerverifiedShow Answer

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

Correct AnswerverifiedShow Answer

The American Red Cross uses marketing to help achieve its goals. As a service, it can be classified as

Correct AnswerverifiedShow Answer

Services can be classified by their method of delivery. Services that require actions, such as consulting, plumbing, and cleaning, represent

Correct AnswerverifiedShow Answer

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations and the actual experience they had is called a

Correct AnswerverifiedShow Answer

When the appearance of the physical facilities, equipment, personnel, and communications materials is important, this represents which dimension of service quality?

Correct AnswerverifiedShow Answer

Which generational cohort appreciates the opportunity to engage in collaborative consumption, also known as peer-to-peer sharing or the sharing economy?

Correct AnswerverifiedShow Answer

What type of organization is the U.S. Forest Service, which manages our national park system?

Correct AnswerverifiedShow Answer

The highest inventory carrying costs would most likely be for which of the following services?

Correct AnswerverifiedShow Answer

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs the next day. This is an example of a service being

Correct AnswerverifiedShow Answer

The new sharing economy consists of all of the following except

Correct AnswerverifiedShow Answer

With services, inventory carrying costs are more subjective and are related to

Correct AnswerverifiedShow Answer

As a dimension of service quality, the appearance of physical facilities, equipment, personnel, and communication materials as a dimension of service quality is referred to as

Correct AnswerverifiedShow Answer

Most services have a limited capacity due to the __________ of the service from the service provider and the perishable nature of the service.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

List and explain the key elements of future services.

Correct AnswerverifiedThe three key elements of future service...View AnswerShow Answer

Recent research suggests that employees' competence, __________, and sincerity of their interactions affect the success of the relationships.

Correct AnswerverifiedShow Answer

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often

Correct AnswerverifiedShow Answer

The term services refers to

Correct AnswerverifiedShow Answer

Services performed by surgeons or lawyers are primarily evaluated on __________ properties.

Correct AnswerverifiedShow Answer

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The three key elements of future service...
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