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Exam 15: Managing Marketing Channels and Supply Chains

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Question 81

Multiple Choice

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Which is the most common form of distribution intensity used today?

A) selective distribution
B) intensive distribution
C) extensive distribution
D) exclusive distribution
E) concentrated distribution

F) C) and D)
G) D) and E)

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Question 82

Multiple Choice

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Mail order selling, catalog sales, telemarketing, interactive media, and televised home shopping are all examples of

A) direct marketing channels.
B) indirect marketing channels.
C) multimedia marketing channels.
D) virtual marketing channels.
E) personal selling.

F) A) and D)
G) None of the above

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Question 83

Multiple Choice

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Dell has adopted __________ supply chain strategy to better serve its customers.

Bombardier is the leading marketer of corporate jets. Its brand name is well known and respected in the corporate jet market. The aircraft company relies on outside suppliers for design support and to share development costs and market risks, but Bombardier is considered the leader in determining design and marketing of its planes. For its newest plane, Bombardier has about 30 prime suppliers, and about 10 of those have been involved since the initial design phase. Bombardier is an example of a

Which statement regarding responsive supply chains is most accurate?

Another name for quick response systems is

A(n) __________ is an intermediary that sells to other intermediaries.

Which of the following products or services must typically be provided by traditional and not by Internet marketing channels?

In terms of target market coverage, density refers to the number of __________ in a geographical area.

Which of the following statements regarding supply chains is most accurate?

Ace Hardware is a national __________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Multichannel marketing seeks to integrate a firm's electronic and delivery channels. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store. By blending different communication and delivery channels, multichannel marketing

Direct marketing channel refers to

In an episode of the Glee television series, members of the glee club sold home-baked cupcakes at school to raise money. The students selling their cupcakes without any intermediary would be an example of

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Channel conflict that arises when one member bypasses another member and sells or buys products directly is referred to as

In logistics, a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, franchising, and

Kraft Foods distributes Starbucks coffee in U.S. supermarkets and internationally. These firms are most likely using __________ strategy.

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include