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What do you mean by an innovation ecosystem?

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An innovation ecosystem is a f...

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In the context of industrial growth, which of the following statements is true of standards?


A) Standards emerge exclusively from bottom-up through competition in the marketplace.
B) As the size of a market expands, a standard signals the market's agreement on a common set of engineering features and design choices.
C) Standards are exclusively imposed top-down by government or other standard-setting agencies such as the Institute of Electrical and Electronics Engineers.
D) After a standard is established in an industry, the basis of competition tends to move away from process innovations toward product innovations.

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What do you mean by an invention?

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Invention describes the transformation o...

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Which of the following is a feature of the growth stage of the industry life cycle?


A) The consumer demand increases.
B) The prices of goods begin to rise.
C) The basis of competition moves away from process innovation.
D) The number of competitors decreases.

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Which of the following key assumptions are innovations like Procter & Gamble's "Connect + Develop" based on?


A) Combining the best of internal and external R&D will more likely lead to a competitive advantage.
B) Almost 40 percent of sales comes from 80 percent of product selection found in the short head.
C) The low end of a market is highly vulnerable to competitive attacks.
D) Since the best people, the smartest people in the industry work for P&G, the best discoveries must be invented at P&G.

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_____ is a situation in which transactions are likely not to take place because there are only a few buyers and sellers who have difficulty finding each other.


A) Diseconomies of scale
B) Resource ambiguity
C) Thin markets
D) Buyer resistance

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The four-step innovation process ends with:


A) idea generation.
B) invention.
C) idea testing.
D) imitation.

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When a firm pursues a harvest strategy, it:


A) exits the industry by bankruptcy or liquidation.
B) invests significant resources in product innovations.
C) buys out its rivals to strengthen its strategic position.
D) reduces investments in product support.

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Which of the following statements is true of technology enthusiasts?


A) They make up the largest market segment.
B) They are the customer segment in the maturity stage of the industry lifecycle.
C) They are highly price conscious buyers.
D) They enjoy using beta versions of products and providing feedback to companies.

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How do patents protect new technology?

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A patent is a form of intellectual prope...

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At the time when Kevin decided to purchase a tablet computer, the product had just become accessible to the mass market.He purchased the tablet only after he was completely convinced that the benefits it would offer him would far exceed its price.Also, he waited for his friends to try the product and popular gadget television shows to endorse it.Which of the following customer segments does Kevin best represent?


A) Laggards
B) Technology enthusiasts
C) Early adopters
D) Early majority

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The market for 3D televisions is in the introduction stage of the industry life cycle.What does this imply?


A) There are only a few competitors in the 3D television market.
B) The number of buyers in the market is high.
C) The prices of 3D televisions will be lowest during this stage.
D) The barriers to entry are low in the industry.

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When does a firm fall into the large competitive chasm between early adopters and early majority?


A) When it cannot attract technological enthusiasts to try the beta versions of its products
B) When it creates strong network effects during the growth stage
C) When it fails to successfully launch a mass-market version of its product
D) When the early majority create herding effects for its products

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Which of the following statements is true of laggards?


A) They make up the largest customer segment for any business.
B) They tend to enter the market frequently during the decline stage.
C) They do not like waiting too long for new technology to release.
D) They are customers who adopt a new product even if it is not necessary.

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Discuss the characteristics of the customer segment "laggards".

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Laggards are customers who adopt a new p...

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Which of the following is stated by the long tail phenomenon?


A) When production is increased by 80 percent, the decrease in cost is close to 20 percent due to economies of scale.
B) To gain a competitive advantage, it is necessary for a business to internalize 80 percent of its R&D, and outsource the remaining 20 percent.
C) For an incumbent firm, 80 percent of its revenue comes from existing customers, and new customers account for the remaining 20 percent.
D) Almost 80 percent of sales in a given product category come from only 20 percent of the offerings in that category.

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Which of the following is a drawback of using the industry life cycle as a framework to guide strategic choice?


A) The framework believes that the life cycle of industries is unpredictable.
B) The framework does not explain everything about changes in industries.
C) The framework is based on the tenet that industries can be rejuvenated even in the declining stage.
D) The framework believes that the number and size of competitors remain constant throughout the life cycle.

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Digital photography replacing film photography would be an example of a(n) _____.


A) regressive innovation
B) radical innovation
C) architectural innovation
D) disruptive innovation

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Large companies, such as AT&T, IBM, and GE, have been shifting their knowledge landscape from closed innovation to open innovation because of the:


A) decreasing capability of external suppliers and vendors.
B) lack of reliability on venture capital.
C) increasing need to internally control research and development.
D) increasing supply and mobility of skilled workers.

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Incumbent firms favor incremental innovation over radical innovation because:


A) their business decisions are independent of the other parties in their innovation ecosystem.
B) radical innovation will disturb the existing power distribution within the firms.
C) incumbent firms do not have formal organizational structures and processes like the way new entrants do.
D) incremental innovations help firms sustain a permanent competitive advantage, whereas radical innovations only help gain a temporary advantage.

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