FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 4: Marketing Ethics

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 31

Essay

Review LaterAdd Note

Review Later

After a series of embarrassing and unprofessional actions by her marketing team, Ming wants to ethically align personal and corporate goals within her firm. What general and specific actions will she need to take?

Correct Answer

verified

In general, she will need to establish a...

View Answer

Show Answer

Question 32

Multiple Choice

Review LaterAdd Note

Review Later

Janice was disturbed to find that the real estate company she had just started working for did not have a(n) __________, the starting point for creating a strong ethical climate.

A) ethical behavior seminar
B) set of ethical values
C) employment contract
D) social responsibility program
E) ethical activity bonus

Correct Answer

verified

Show Answer

Question 33

Essay

Review LaterAdd Note

Describe the four steps in the Ethical Decision-Making Framework and include some questions that should be asked in each step.

Being socially responsible is generally considered

The Ethical Decision-Making Framework includes all of the following steps EXCEPT

Martin, a sales rep for a wholesale food supply firm, knows that the new head chef at one of the restaurants he calls on is inexperienced. Martin knows that he can talk the chef into a large order and make a significant monthly bonus from his company, but suspects that the chef will soon realize that she did not need the quantities she was talked into buying. What frequent marketing ethical dilemma does Martin face?

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical, social, and environmental impacts of business operations.

Short-term profit decisions can cause firms to lose customers in the long run.

For every consumer who purchases a pair of TOMS shoes for $55.00, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively engaging in

Marketers can introduce ethics at the beginning of the planning phase of the strategic marketing planning process by including ethical statements in the firm's mission or vision statements.

All of the following terms are generally associated with the definition of corporate social responsibility EXCEPT

BlendMate, a firm that manufactures high-end blenders, donates $10 per blender sold to a local food bank. This is a form of corporate social responsibility.

After a firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluation of alternatives. __________ then review and refine these alternatives, and choose a course of action.

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems. Previously, they were only expected to answer buyers' questions. The new regulation addressed the marketing ethical problem of

An example in the text describes a campaign by Molson Brewery that involved a Facebook campaign targeted toward college students. It was criticized for encouraging underage drinking. This occurred during the implementation phase of the strategic marketing planning process.

Firms with strong ethical climates tend to be more socially responsible.

Jacinta has just learned that a brand of clothing she has been selling for years in her store is being made by workers in sweatshops, under inhumane working conditions, by workers paid subsistence wages. Which of the questions in the Ethical Decision-Making Metric will most likely affect her decision to discontinue the brand?

Name at least two examples of ethical behavior and two examples of socially responsible behavior that you have witnessed in a company or heard about through the media. How do these instances meet the criteria for ethical and socially responsible behavior as outlined in the text?

Why are marketers more likely to be singled out for criticism about unethical behavior than other business professionals?

Paulo, owner of a local plumbing repair company, wants to improve his company's reputation for corporate social responsibility. What could Paulo do?