Question 1

Generally,management prefers global product standardization because

Accepted Answer

A)   There are lower costs due to longer production runs, design efficiencies, and marketing-related efficiencies-all of which lower costs.
B)   They have one product for the globe, which creates simplicity of message.
C)   The creative work can be on a global theme, even when localized.
D)   Those at headquarters generally like standardization because they can control it.

Question 2

Climate and terrain work against product ________________,with altitude,humidity levels,and heat often requiring product changes.

Accepted Answer

standardization
Explanation: E...

Question 3

_____________ sued successfully for libel in an English court,asserting that public criticism had no basis in fact.

Accepted Answer

McDonald's
Explanation: The longest libe...

Question 4

One group of consumer goods is a great candidate for a single advertising approach,when the product is __________ priced,consumed in the same way,and bought for the same reason.

Accepted Answer

low
Explanation: Gasoline, sof...

Question 5

Marketers everywhere must

Accepted Answer

A)   satisfy customers' needs.
B)   learn to rely on their local consultants.
C)   price goods and services so that they generate revenues, regardless of the market.
D)   focus on satisfying the demands of headquarters.

Question 6

Brands outlive _______________,conveying quality,credibility,and experience.

Accepted Answer

products
Explanation...

Question 7

______________ pricing is local pricing in another country.

Accepted Answer

Foreign national
Explanation: ...

Question 8

Marketers know that the product is

Accepted Answer

A)   more than a physical object.
B)   less than the sum of its parts.
C)   replaceable if it fails in a new product introduction.
D)   designed with obsolescence in mind.

Question 9

The physical product includes the total product,brand name,accessories,after-sales service,warranty and instructions for use,company image,and package.

Accepted Answer

A) True 
 B)False

Question 10

Promotion is all forms of communication between a firm and its public.

Accepted Answer

A) True 
 B)False

Question 11

Of all the promotional mix elements,__________ is the one with the greatest similarities worldwide.

Accepted Answer

A)   public relations
B)   personal selling
C)   advertising
D)   sales promotion

Question 12

Global and regional advertising campaigns are a way to ___________ cost.

Accepted Answer

A)   reduce
B)   amortize
C)   allocate
D)   dedicate

Question 13

Manufacturers increasingly are using global and regional brands due to

Accepted Answer

A)   cost, ease of transmission, brand image, and economies of scale.
B)   the centralization of the marketing function.
C)   the ease of supervising fewer promotion programs.
D)   the demands from consumers.

Question 14

What are the differences between how consumer goods and industrial goods are modified for international sale? Please use examples in your answer.

Accepted Answer

Consumer goods and industrial goods are ...

Question 15

How is international marketing promotional strategy different from domestic marketing promotional strategy?

Accepted Answer

International marketing promotional stra...

Question 16

Of all the promotional mix elements,personal selling has the greatest similarities worldwide.

Accepted Answer

A) True 
 B)False

Question 17

Disintermediation is

Accepted Answer

A)   the unraveling of traditional distribution structures.
B)   a way to avoid higher taxes through transfer pricing.
C)   separating markets, sometimes based on segmentation.
D)   allowing orders to be placed via the Internet but delivered traditionally.

Question 18

Generally as marketers go down the economic and social strata in each country,they tend to find greater similarities among countries on social and cultural values.

Accepted Answer

A) True 
 B)False

Question 19

The evolution of the hypermart (hypermarché) suggests that

Accepted Answer

A)   an increasing number of women have less time for shopping, probably because they are working.
B)   people everywhere want the suburban lifestyle.
C)   people still enjoy shopping.
D)   daily shopping around the world will soon be over.

Question 20

Advertising on the Internet is often _________ heavily regulated than other advertising forms.

Accepted Answer

less
Explanation: Th...

Exam 13: Marketing Internationally

Manufacturers increasingly are using global and regional brands due to

Correct AnswerverifiedShow Answer

______________ pricing is local pricing in another country.

Correct AnswerverifiedForeign nationalExplanation: ...View AnswerShow Answer

Brands outlive _______________,conveying quality,credibility,and experience.

Correct AnswerverifiedproductsExplanation...View AnswerShow Answer

Advertising on the Internet is often _________ heavily regulated than other advertising forms.

Correct AnswerverifiedlessExplanation: Th...View AnswerShow Answer

Generally,management prefers global product standardization because

Correct AnswerverifiedShow Answer

What are the differences between how consumer goods and industrial goods are modified for international sale? Please use examples in your answer.

Correct AnswerAnswered by ExamLex AIConsumer goods and industrial goods are ...View AnswerShow Answer

The evolution of the hypermart (hypermarché) suggests that

Correct AnswerverifiedShow Answer

How is international marketing promotional strategy different from domestic marketing promotional strategy?

Correct AnswerAnswered by ExamLex AIInternational marketing promotional stra...View AnswerShow Answer

Marketers know that the product is

Correct AnswerverifiedShow Answer

One group of consumer goods is a great candidate for a single advertising approach,when the product is __________ priced,consumed in the same way,and bought for the same reason.

Correct AnswerverifiedlowExplanation: Gasoline, sof...View AnswerShow Answer

Generally as marketers go down the economic and social strata in each country,they tend to find greater similarities among countries on social and cultural values.

Correct AnswerverifiedShow Answer

Of all the promotional mix elements,__________ is the one with the greatest similarities worldwide.

Correct AnswerverifiedShow Answer

Global and regional advertising campaigns are a way to ___________ cost.

Correct AnswerverifiedShow Answer

Marketers everywhere must

Correct AnswerverifiedShow Answer

_____________ sued successfully for libel in an English court,asserting that public criticism had no basis in fact.

Correct AnswerverifiedMcDonald'sExplanation: The longest libe...View AnswerShow Answer

Of all the promotional mix elements,personal selling has the greatest similarities worldwide.

Correct AnswerverifiedShow Answer

Climate and terrain work against product ________________,with altitude,humidity levels,and heat often requiring product changes.

Correct AnswerverifiedstandardizationExplanation: E...View AnswerShow Answer

Disintermediation is

Correct AnswerverifiedShow Answer

The physical product includes the total product,brand name,accessories,after-sales service,warranty and instructions for use,company image,and package.

Correct AnswerverifiedShow Answer

Promotion is all forms of communication between a firm and its public.

Correct AnswerverifiedShow Answer

Correct Answer
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Foreign national
Explanation: ...
View Answer

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products
Explanation...
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less
Explanation: Th...
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Correct Answer
Answered by ExamLex AI
Consumer goods and industrial goods are ...
View Answer

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Answered by ExamLex AI
International marketing promotional stra...
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Correct Answer
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low
Explanation: Gasoline, sof...
View Answer

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Correct Answer
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Correct Answer
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McDonald's
Explanation: The longest libe...
View Answer

Correct Answer
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Correct Answer
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standardization
Explanation: E...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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