A) maintaining quality control.
B) having to decide whether to allow foreign franchisees to modify the franchisor's product offering to better satisfy the tastes and expectations of local buyers.
C) foreign franchisees that do not always exhibit strong commitment to consistency and standardization.
D) franchisees bearing most of the costs and risks of establishing foreign locations,so a franchisor has to expend only the resources to recruit,train,support,and monitor franchisees.
E) the ability to build multiple profit sanctuaries.
Correct Answer
verified
Correct Answer
verified
A) host governments enact regulations requiring that products sold locally meet strictly defined manufacturing specifications or performance standards.
B) there are significant country-to-country differences in customer preferences and buying habits.
C) diverse and complicated trade restrictions of host governments preclude the use of a uniform strategy from country to country.
D) there are significant country-to-country differences in distribution channels and marketing methods.
E) All of these choices are correct.
Correct Answer
verified
Correct Answer
verified
A) hindering the use of cross-market subsidization techniques and increasing company vulnerability to adverse shifts in currency exchange rates.
B) the difficulty in taking into account significant country-to-country differences in distribution channels and marketing methods.
C) the difficulty in and costs of being responsive to country-to-country differences in customer needs,buying habits,cultural traditions,and market conditions.
D) hindering transfer of a company's competencies and resources across country boundaries,and hindering the pursuit of a single,uniform competitive advantage in all country markets where a company operates.
E) being unsuitable for competing in the markets of emerging countries and posing added difficulty in building multiple profit sanctuaries.
Correct Answer
verified
Correct Answer
verified
Correct Answer
verified
Correct Answer
verified
A) Prepare to compete on the basis of low price.
B) Be prepared to modify aspects of the company's business model to accommodate local circumstances (but not so much that the company loses the advantage of global scale and global branding) .
C) Try to change the local market to better match the way the company does business elsewhere.
D) Develop a strategy for the short-term and forget about a long-term strategy because conditions in emerging country markets change so rapidly.
E) Stay away from those emerging markets where it is impractical or uneconomic to modify the company's business model to accommodate local circumstances.
Correct Answer
verified
Correct Answer
verified
Showing 61 - 65 of 65
Related Exams