Exam 2: Types of Retailers

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A) becoming more effective with multichannel retailing
B) adding exclusive merchandise to their assortments
C) developing stronger marketing campaigns to enhance their store image
D) placing more emphasis on developing their own private-label brands
E) all of these

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A) Warehouse clubs carry a broad variety and deep assortment of merchandise.
B) Warehouse clubs are small and typically located in high-rent districts.
C) Warehouse clubs typically have low inventory holding costs.
D) Warehouse clubs offer extensive customer service.
E) Warehouse clubs offer its fast-selling items at high prices.

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A) Off-price retailers
B) Department stores
C) Discount retailers
D) Convenience stores
E) Specialty retailers

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A) national brands
B) store brands
C) irregulars
D) inclusive brands
E) closeouts

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B

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Department store chains are categorized ...

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A) consignment merchandise
B) closeouts
C) breadth of merchandise
D) power perimeter
E) depth of merchandise

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A) dollar stores.
B) off-price retailers.
C) service retailers.
D) specialty stores.
E) full-line discount stores.

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A) Merchandise with minor mistakes in construction
B) The number of different items offered in a merchandise category
C) End-of-season merchandise that will not be used in following seasons
D) The number of merchandise categories a retailer offers
E) Each different item of merchandise offered by a retailer

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D

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Off-price retailers are able to sell bra...

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A) Macy's
B) Neiman Marcus
C) TJ Maxx
D) Nordstrom
E) Saks Fifth Avenue

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A) closeouts
B) assortment of merchandise
C) irregulars
D) breadth of merchandise
E) stock-keeping units

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A retail chain is a company that operates multiple retail units under common ownership and usually has centralized decision making for defining and implementing its strategy.Retail chains can range in size from a drugstore with two stores to retailers with thousands of stores,such as Kroger,Walmart,Best Buy,and Macy's.Some retail chains are divisions of larger corporations or holding companies.For example,the Williams Sonoma Corporation actually consists of four brands,Williams Sonoma,Pottery Barn,west elm,and Rejuvenation.Furthermore,its Pottery Barn branch features the PB teen and pottery barn kids lines.Royal Ahold owns 14 retail chains,including Stop and Shop,Giant,and Peapod in the United States and ICA and Albert Heijh in Europe.

A) Use low prices during off-seasons to help match supply and demand.
B) Use mass production.
C) Emphasize quality control.
D) Solicit customer evaluations and complaints.
E) Increase staffing at peak demand times.

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A) They are stores which provide a large variety and assortment of merchandise at a convenient location with speedy checkout.
B) They are large,self-service retail food stores offering about 30,000 SKUs with high inventory holding costs.
C) They are retailers that carry a broad variety and deep assortment,offer customer services,and organize their stores into distinct departments for displaying merchandise.
D) They are retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices.
E) They are large stores that combine a supermarket with a full-line discount store.

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A) The franchisee lacks any kind of off- or onsite training from the franchisor.
B) The franchisor lacks any benefit from the success of his or her franchisee.
C) The franchisee must adhere to the franchisor's rules and operating guidelines.
D) The franchisee must join a single-store retailer to become independent of the franchisor.
E) The franchisor must incur the capital costs like purchase and modification of the retail space.

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