Question 1

Mainland Automobiles Inc.classifies its market on the basis of income into low,middle,and high income groups.Which market segmentation scheme has the company used?

Accepted Answer

A)   Benefit segmentation
B)   Buying situation segmentation
C)   Demographic segmentation
D)   Composite segmentation
E)   Psychographic segmentation

Question 2

Which of the following segmentation methods would be most appropriate for a retailer selling children's apparel?

Accepted Answer

A)   Geographic segmentation
B)   Buying situation segmentation
C)   Demographic segmentation
D)   Benefit segmentation
E)   Personality segmentation

Question 3

While eating may satisfy a functional need,Lucia's Italian Restaurant features gurgling fountains,live music,Baroque paintings,and lush gardens to stroll while you wait.Which of the following needs is also satisfied while eating at Lucia's?

Accepted Answer

A)   Physiological needs
B)   Rational needs
C)   Hedonic needs
D)   Social needs
E)   Motivational needs

Question 4

In order to get into a customer's consideration set,a retailer should:

Accepted Answer

A)   develop programs to ensure that customers remember them.
B)   limit the options for return and money-back guarantees.
C)   encourage cross-shopping.
D)   limit the information provided to customers on its website.
E)   target their offerings toward satisfying hedonic needs.

Question 5

How can a retailer use the multiattribute model to encourage customers to shop more frequently?

Accepted Answer

The multiattribute attitude model is bas...

Question 6

Of the various methods of segmenting,lifestyle is the one that delves the most into how consumers describe themselves.

Accepted Answer

A) True 
 B)False

Question 7

Impulse buying is associated with:

Accepted Answer

A)   extended problem solving.
B)   complex decision making.
C)   limited problem solving.
D)   habitual decision making.
E)   composite segmentation.

Question 8

When customers go shopping to accomplish a specific task,they are seeking to satisfy:

Accepted Answer

A)   emotional needs.
B)   hedonic needs.
C)   utilitarian needs.
D)   cultural requirements.
E)   impulse buying desires.

Question 9

Which of the following statements is true of the information search carried out by customers?

Accepted Answer

A)   Customers with prior experience often search extensively.
B)   The amount of information searched depends on the individual.
C)   Shoppers seeking hedonic benefits generally search less information.
D)   Time pressure does not influence the amount of information searched.
E)   Greater market competition reduces the information search.

Question 10

The multiattribute attitude model is designed to:

Accepted Answer

A)   predict how a customer will evaluate a store based on its attributes and how important these attributes are to the customer.
B)   forecast inventory needs based on a multiple regression model.
C)   stratify the target market by examining customers' attributes and determine the store's or product's position in the market.
D)   modify preexisting attitudes by providing customers with a list of benefits (attributes) for shopping at a particular store or buying a particular product.
E)   shorten the buying process by highlighting the attributes that will most likely affect the buying behavior of the targeted market.

Question 11

Many department stores have advisory teen boards to help the retailer understand the fashions and fads of teens.This teen board acts as a(n) _____ for other teens to emulate.

Accepted Answer

A)   consideration set
B)   attribute mix
C)   peer group
D)   reference group
E)   subculture

Question 12

What are ways retailers can encourage customers to shop at their stores more frequently after they enter into consumers' consideration set?

Accepted Answer

Retailers can encourage customers to sho...

Question 13

What are the four criteria used for evaluating retail market segments?

Accepted Answer

The four criteria used for eva...

Question 14

"Do It Again Sports" has everything a weekend warrior needs to get back into shape at reduced prices.They feature an array of treadmills,weights,sporting gear,and helpful staff.Thus,Do It Again Sports utilizes _____ as the scheme to segment the market.

Accepted Answer

A)   lifestyle segmentation
B)   demographic segmentation
C)   buying situation segmentation
D)   geographic segmentation
E)   geodemographic segmentation

Question 15

Marybeth usually shops for her wardrobe in various department stores.However,when purchasing shoes,she shops only at Great Shoes.Marybeth's allegiance to Great Shoes is an example of:

Accepted Answer

A)   brand loyalty.
B)   extended problem solving.
C)   composite segmentation.
D)   impulse buying.
E)   retailer loyalty.

Question 16

Retailers need to provide adequate information and an effortless shopping experience for hedonic shoppers.

Accepted Answer

A) True 
 B)False

Question 17

A cruise ship service specializing in entertaining young adults would most likely be using _____ as the segmentation method to attract business.

Accepted Answer

A)   a multiattribute model
B)   geographic segmentation
C)   benefit segmentation
D)   psychographic segmentation
E)   demographic segmentation

Question 18

How do reference groups influence the buying decisions of a person?

Accepted Answer

Reference groups affect buying...

Question 19

Which of the following is an internal source of product information for a customer?

Accepted Answer

A)   Past shopping experiences
B)   Product demonstrations
C)   Blogs
D)   Search engines
E)   Websites

Question 20

Which of the following is NOT true of the amount of information searched by customers?

Accepted Answer

A)   The amount of information searched depends on the value customers feel they can get from searching versus the cost of searching.
B)   Consumers will spend more time searching for information when they have prior experience with the merchandise category.
C)   The value of the search stems from how it improves the customer's purchase decision.
D)   The costs of search include both the customer's time and money.

Exam 4: Customer Buying Behavior

Impulse buying is associated with:

Correct AnswerverifiedShow Answer

What are the four criteria used for evaluating retail market segments?

Correct AnswerverifiedThe four criteria used for eva...View AnswerShow Answer

Of the various methods of segmenting,lifestyle is the one that delves the most into how consumers describe themselves.

Correct AnswerverifiedShow Answer

How can a retailer use the multiattribute model to encourage customers to shop more frequently?

Correct AnswerverifiedThe multiattribute attitude model is bas...View AnswerShow Answer

Which of the following is NOT true of the amount of information searched by customers?

Correct AnswerverifiedShow Answer

Retailers need to provide adequate information and an effortless shopping experience for hedonic shoppers.

Correct AnswerverifiedShow Answer

"Do It Again Sports" has everything a weekend warrior needs to get back into shape at reduced prices.They feature an array of treadmills,weights,sporting gear,and helpful staff.Thus,Do It Again Sports utilizes _____ as the scheme to segment the market.

Correct AnswerverifiedShow Answer

What are ways retailers can encourage customers to shop at their stores more frequently after they enter into consumers' consideration set?

Correct AnswerverifiedRetailers can encourage customers to sho...View AnswerShow Answer

The multiattribute attitude model is designed to:

Correct AnswerverifiedShow Answer

Mainland Automobiles Inc.classifies its market on the basis of income into low,middle,and high income groups.Which market segmentation scheme has the company used?

Correct AnswerverifiedShow Answer

Which of the following is an internal source of product information for a customer?

Correct AnswerverifiedShow Answer

In order to get into a customer's consideration set,a retailer should:

Correct AnswerverifiedShow Answer

When customers go shopping to accomplish a specific task,they are seeking to satisfy:

Correct AnswerverifiedShow Answer

Which of the following segmentation methods would be most appropriate for a retailer selling children's apparel?

Correct AnswerverifiedShow Answer

A cruise ship service specializing in entertaining young adults would most likely be using _____ as the segmentation method to attract business.

Correct AnswerverifiedShow Answer

While eating may satisfy a functional need,Lucia's Italian Restaurant features gurgling fountains,live music,Baroque paintings,and lush gardens to stroll while you wait.Which of the following needs is also satisfied while eating at Lucia's?

Correct AnswerverifiedShow Answer

Marybeth usually shops for her wardrobe in various department stores.However,when purchasing shoes,she shops only at Great Shoes.Marybeth's allegiance to Great Shoes is an example of:

Correct AnswerverifiedShow Answer

How do reference groups influence the buying decisions of a person?

Correct AnswerverifiedReference groups affect buying...View AnswerShow Answer

Which of the following statements is true of the information search carried out by customers?

Correct AnswerverifiedShow Answer

Many department stores have advisory teen boards to help the retailer understand the fashions and fads of teens.This teen board acts as a(n) _____ for other teens to emulate.

Correct AnswerverifiedShow Answer

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The four criteria used for eva...
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The multiattribute attitude model is bas...
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Retailers can encourage customers to sho...
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Reference groups affect buying...
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