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Exam 4: Segmentation,Targeting,and the Marketing Mix

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Question 41

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What is the second step in the market segmentation process? Discuss briefly.

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Aggregating Market Segments: Once market...

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Question 42

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What is the basic goal of any positioning strategy?

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The basic goal of positioning ...

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The basic goal of a positioning strategy is to:

What are the two steps that make up the market segmentation process?

The process of market segmentation is a three-step process that begins with planning,then goes to product definition and ends with market identification.

The differences between Golden Harvest brand canning jars and Mason brand canning jars is not readily visible.Both are made of heavy glass that will not break easily.Through its advertising Golden Harvest advertises that its jars are made with a glass that is 100 percent free of all impurities.In this way,Golden Harvest is using _____ to differentiate its product from those of the Mason brand.

The only place you can find Joe Boxer brand home products,targeting younger audiences and the Hispanic-oriented brand Thalia Sodi is at Kmart stores.Joe Boxer and Thalia Sodi are both examples of:

Network marketing is also called pyramid marketing.

To reach people who love to hunt,markets would use psychographic segmentation.

Consumers are immune to psychological pricing.

In the health care industries,strategies that target women are becoming increasingly prevalent because capturing the female patient means influencing the vast majority of health care decisions made for families and the fact women use health services more frequently than men.If you are a health care provider,you would want to use _____ segmentation.

The most recent trend in new candy bars is candy bars laded with caffeine.In March 2008,Hershey Company,a large candy manufacturer,introduced a brand of high-caffeinated candy under the Starbucks brand name.What type of banding strategy is Hershey's using with this new product?

With ____,marketers group people by their values,attitudes,personality and lifestyle.

Many people give fine chocolates as Christmas presents to friends and co-workers.The only time of year you will see Ferro Rocher chocolates advertised is during November and December as the company tries to create awareness for its product in the minds of consumers looking for that perfect utilitarian gift.This would be an example of:

Explain the target marketing process.

Differences between products that are readily apparent are called visible differences.

The North American Industry Classification System (NAICS) codes:

With the common usage of personal computers and keyboards,electric typewriters and products to correct mistyped letters and symbols have entered the _____ stage of their product life cycle.

Two bowling alleys are three miles apart.Customers came to the bowling alley on the eastside of town for relaxation and exercise.The priority wasn't exclusively on bowling;the activity could just as easily have been billiards or swimming.The customers at bowling alley on the Westside of town went bowling primarily to meet and interact with friends.Many of the league bowlers in this facility were employed in repetitive task jobs.The lanes were a place to compete with their peers and excel.This question describes the _____ for using the bowling alleys.

Exchange is the traditional trading of values between two entities facilitated by marketing.