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For a particular company resource/capability to have real competitive power and perhaps qualify as a basis for competitive advantage,it should:


A) be hard to copy,be rare and something rivals lack,be competitively valuable,and not be easily trumped by substitute resource strengths possessed by rivals.
B) be something that a company does internally rather than in collaborative arrangements with outsiders.
C) be patentable.
D) bean industry key success factor and occupy a prime position in the company's value chain.
E) have the potential for lowering the firm's unit costs.

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Which of the following is NOT one of the six questions that comprise the task of evaluating a company's resources and competitive position?


A) What are the company's most profitable geographic market segments?
B) How well is the company's present strategy working?
C) How do a company's value chain activities impact its cost structure and customer value proposition?
D) Is the company competitively stronger or weaker than key rivals?
E) What strategic issues and problems merit front-burner managerial attention?

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One of the most telling signs of whether a company's market position is strong or precarious is:


A) whether its product is strongly or weakly differentiated from rivals.
B) whether its prices and costs are competitive with those of key rivals.
C) whether it has a lower stock price than key rivals.
D) the opinions of buyers regarding which seller has the best product quality and customer service.
E) whether it is in a bigger or smaller strategic group than its closest rivals.

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Which of the following is NOT something that can be gleaned from a company's SWOT?


A) How to improve a company's strategy by using company strengths and capabilities as cornerstones for its strategy
B) Which market opportunities are best suited to a company's strengths and capabilities
C) Which resource weaknesses and deficiencies need to be corrected so as to better enable the pursuit of important market opportunities and to better defend against certain external threats
D) How to turn a core competence into a distinctive competence
E) Whether any of the company's resource strengths can be used to help lessen the impact of external threats

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A company's competitive strength scores pinpoint its strengths and weaknesses against rivals and:


A) suggest the company use its strengths to exploit its own competitive liabilities.
B) point directly to the kinds of offensive/defensive actions it can use to exploit its competitive strengths and reduce its competitive liabilities.
C) point directly to the company to use its weaknesses as offensive moves to challenge rivals' weaknesses.
D) suggest receptivity for astute companies to drive their operating practices if the strength scores are very low.
E) point directly to accepting the competitive strength scores on face value.

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Calculating competitive strength ratings for a company and comparing them against strength ratings for its key competitors helps indicate:


A) which weaknesses and vulnerabilities of competitors the company might be able to attack successfully.
B) which competitors are in profitable strategic groups and which competitors are in unprofitable strategic groups.
C) which competitors are employing offensive strategies and which competitors are employing defensive strategies.
D) which competitors are likely to make money and which are likely to lose money in the years ahead.
E) what the industry's key success factors are.

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Obtaining cost information is a primary difficulty associated with benchmarking.The following are typical sources for collecting information,EXCEPT:


A) from published reports,industry research firms,and trade groups.
B) from talking to knowledgeable industry leaders.
C) from field trips to the facilities of competitors or non-competing firms.
D) from independent firms and consulting firms to gather best practices and comparative cost data without identifying competing firms.
E) from the classified government documents.

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SWOT analysis is a simple but powerful tool for:


A) gauging whether a company has a cost-competitive value chain.
B) sizing up a company's resources and capabilities,strengths and deficiencies,its market opportunities,and the external threats to its future well-being.
C) evaluating whether a company is in the most appropriate strategic group.
D) determining a company's competitive strength vis-à-vis close rivals.
E) identifying the market segments in which a company is strongly positioned and weakly positioned.

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Understanding where the company is competitive requires:


A) determining whether a company has a cost-effective value chain.
B) developing quantitative strength ratings for the company and key rivals on each industry key success factor and each pivotal resource,capability,and value chain activity.
C) identifying a company's core competencies and distinctive competencies (if any) .
D) analyzing whether a company is well positioned to gain market share and be the industry's profit leader.
E) developing quantitative measures of a company's chances for future profitability.

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In doing SWOT analysis,which of the following is NOT an example of a potential resource weakness or competitive deficiency that a company may have?


A) Less productive R&D efforts than rivals
B) Having a single,unified functional strategy instead of several distinct functional strategies
C) Lack of a strong brand image and reputation (as compared to rivals)
D) Higher overall unit costs relative to rivals
E) Too narrow a product line relative to rivals

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A company's resources and capabilities represent:


A) the firm's net working capital and related determinants for measuring operating performance and capabilities.
B) the firm's competitive assets,which are considered determinants of its competitiveness and ability to succeed in the marketplace.
C) whether the firm has the industry's most efficient value chain.
D) the management's source of funding of new strategic initiatives.
E) positive trends with relevant cultural factors related to buyers' choices and product modifications

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What is meant by the term "best practices"? Why does it matter whether a company utilizes "best practices" in performing the activities comprising its value chain?

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A best practice is a method of performin...

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A company that has competitive assets that are central to its company strategy and superior to those of rival firms creates a:


A) long-term derivative strategy.
B) cash flow feasibility analysis.
C) competitive advantage over other companies.
D) resource deployment strategic plan.
E) cost underestimation and benefit overestimation.

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A company's value-creating activities can offer a competitive advantage in one of two ways:


A) contribute to greater efficiency and lower costs and provide a basis for differentiation.
B) contribute expense savings and enhance product exclusivity.
C) reduce cost disadvantages and market price anomalies.
D) contribute customer experience value and conserve operating functionality.
E) contribute to competitive assets and discontinue distinctive competencies.

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The most difficult part of benchmarking is:


A) the decision of whether to do it at all.
B) how to gain access to information regarding rivals' practices and costs.
C) when to initiate the process.
D) what information to utilize in the analysis process.
E) when to stop the process and move forward with strategy.

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Identifying and assessing a company's resource strengths and weaknesses and its external opportunities and threats is called:


A) a SWOT analysis.
B) a competitive asset/liability analysis.
C) a competitive positioning analysis.
D) a strategic resource assessment.
E) a company resource mapping.

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The difference between a core competence and a distinctive competence is that:


A) a distinctive competence refers to a company's strongest resource or competitive capability,whereas a core competence refers to a company's lowest-cost and most efficiently executed value-chain activity.
B) a core competence usually resides in a company's base of intellectual capital,whereas a distinctive competence stems from the superiority of a company's physical and tangible assets.
C) a core competence is a competitively and strategically relevant activity that a firm performs well compared to its other activities,whereas a distinctive competence is a competitively relevant activity a firm performs well compared to other rival firms.
D) a core competence represents a resource strength,whereas a distinctive competence is achieved by having more resource strengths than rival companies.
E) a core competence usually resides in a company's technology and physical assets,whereas a distinctive competence usually resides in a company's know-how,expertise,and intellectual capital.

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The BEST example of a company resource is:


A) having higher earnings per share and a higher return on shareholders' equity investment than key rivals.
B) being totally self-sufficient such that the company does not have to rely in any way on key suppliers,partnerships with outsiders,or strategic alliances.
C) having proven technological expertise and an ability to churn out new and improved products on a regular basis.
D) having a larger number of competitive assets than competitive liabilities.
E) having more built-in key success factors than rivals.

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Resource and capability analysis is designed to:


A) ascertain the internal marketplace of non-distinct divisions of the company.
B) ascertain which of a company's resources and capabilities are competitively valuable.
C) stimulate demand for a product.
D) ascertain to what extent a competitor can sustain a competitive advantage.
E) stimulate economic growth for companies within the industry.

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The three main areas in the value chain where significant differences in the costs of competing firms can occur include:


A) age of plants and equipment,number of employees,and advertising costs.
B) operating-level activities,functional area activities,and line of business activities.
C) the nature and makeup of their own internal operations,the activities performed by suppliers,and the activities performed by wholesale distribution and retailing allies.
D) human resource activities (particularly labor costs) ,vertical integration activities,and strategic partnership activities.
E) variable cost activities,fixed cost activities,and administrative activities.

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