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What factors influence most people's buying decisions?

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Consumer purchasing is frequently influe...

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Gina Raffetto's car broke down on the way to work,and her mechanic has told her that the car cannot be fixed.Gina drives 30 miles one way to work each day.There is no reliable bus or train transportation that goes anywhere near her work.Gina decides she needs a car for reliable transportation to work.What step in the purchasing process is Gina carrying out?


A) Problem identification
B) Information gathering
C) Evaluating alternatives
D) Determining the purchase price
E) Post purchase activities

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Which organization specializes in the testing of products for electrical and fire safety?


A) Consumers Union
B) Better Business Bureau
C) Consumer Product Safety Commission
D) Underwriters Laboratories
E) Federal Trade Commission

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Open dating information provides consumers with information about the freshness of a perishable product.

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Private label products are those that:


A) are sold as government surplus.
B) require nutritional labeling information.
C) provide freshness information on the package.
D) are distributed by all national chain stores.
E) are sold by one chain of stores.

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Isabel would spend $200 per week on groceries for her family if she did not use coupons.Her coupons save her 10 percent of that amount.She puts the amount saved into her savings account.How much will she have in her savings account at the end of the first year? Ignore interest earnings.


A) $240
B) $200
C) $2,040
D) $1,040
E) $10,400

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The process of resolving conflicts between a customer and a business with the use of a third party whose recommendations are non-binding is called:


A) mediation.
B) arbitration.
C) a class action suit.
D) a product lawsuit.
E) a small claims court hearing.

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The purpose of an automobile service contract is to:


A) reduce operating costs of the vehicle.
B) cover regular maintenance.
C) provide automobile insurance at a discount.
D) cover certain repair costs after the warranty expires.
E) stay informed of government safety recalls.

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Which one of the following is the best example of a personal opportunity cost associated with a consumer purchase?


A) Enjoyment derived from owning an item
B) Taxes paid on purchases
C) Money spent by stores on advertising
D) Time and effort spent comparing prices
E) Efforts by the government to prevent consumer fraud

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Lorenzo Clowder has settled on purchasing a new Honda Accord and has found that the suggested retail price is $22,200 and that the dealer's invoice price is $19,980.It is time for him to go to a dealer and negotiate the price he will pay for his new car.What step in the purchasing process is Lorenzo carrying out?


A) Problem identification
B) Information gathering
C) Evaluating alternatives
D) Determining the purchase price
E) Post purchase activities

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A credit purchase with 24 monthly payments of $78 and a down payment of $120 would have a total cost of:


A) $1,632.
B) $1,752.
C) $1,872.
D) $1,992.
E) $2,120.

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The main purpose of Consumers Union is to:


A) report the quality of products and services.
B) reduce fire hazards of home appliances.
C) handle consumer complaints from government workers.
D) represent the government in consumer complaint hearings.
E) provide environmental information on automobiles.

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Which one of these statements best describes a criticism of service contracts?


A) Repair companies provide poor service.
B) Service contracts are included in the initial price of the product and thus are not optional.
C) The government regulation of service contract companies is weak.
D) The contracts do not always include everything you might expect.
E) There are a limited number of authorized repair facilities.

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An example of a financial services cooperative is a:


A) credit union.
B) sports store.
C) grocery store.
D) pawnshop.
E) payday loan company.

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The expected value of a vehicle at the end of a lease is called the:


A) residual value.
B) unit price.
C) sticker price.
D) capitalized cost.
E) money factor.

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____________ are non-profit stores organized by people in a neighborhood to serve their customers,who are also called members.Prices at this type of store are usually lower than at other retailers.


A) Cooperatives
B) Warehouse stores
C) Factory outlets
D) Catalog showrooms
E) Hypermarkets

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A motor vehicle has annual depreciation of $2,000; oil changes cost $120,automobile insurance $500 annually,and license plates costs $100.What is the annual amount of the total fixed operating cost for this vehicle?


A) $2,000
B) $2,120
C) $2,500
D) $2,600
E) $2,720

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Which of the following is usually the largest fixed expense for a new vehicle?


A) Insurance
B) Gasoline
C) Registration, license, and fees
D) Parking
E) Depreciation

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What type of warranty covers only certain aspects of the product,such as parts,or requires the buyer to incur part of the costs for shipping or repairs?


A) Limited warranty
B) Full warranty
C) Implied warranty
D) Warranty of title
E) Express warranty

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Which of the following is usually not in written form?


A) express warranty
B) general warranty
C) product warranty
D) implied warranty
E) specific warranty

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