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Exam 11: Manage Marketing Channels and Points of Customer Interface

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Question 21

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Good Egg Co.buys eggs from local farmers,sorts them into different grades,and then packages them to sell to larger grocers.Good Egg Co.is performing the distribution function of ______________.

A) Physical distribution
B) Supply chain
C) Supply chain management
D) Breaking bulk
E) Accumulating bulk

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Question 22

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In deciding on the right balance between control and flexibility in a channel,marketing managers must consider all of the following except _______________.

A) The type of products involved
B) Cost issues among the various options
C) Strength of belief in the accuracy of the sales forecast
D) Likelihood that major changes will occur in the customer or competitive marketplace that would necessitate restructuring the channel
E) None of these

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Question 23

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____________ are appropriate for intensive distribution,as their sales rely on the consumer seeing the product,feeling an immediate want,and being able to purchase now.

A push strategy doesn't mean a manufacturer would refrain from engaging in any channel incentives,but rather that the incentives would likely be greatly reduced versus a pull strategy.

Channel members add their value by bridging gaps in form,time,place,and ownership that naturally exist between ___________________.

A manufacturer employing a(n) ________________ focuses much of its promotional investment on the end-user consumer.

______________ is the degree to which any member of a marketing channel can exercise influence over the other members of the channel.

Consumers engage in limited search for items like fashion clothing,home furnishings,and appliances.These are examples of ______________ goods.

While popular with consumers,vending machines are not particularly profitable.

The _____________ eliminates many in-house business functions and activities in favor of focusing only on those aspects for which it is best equipped to add value.

______________ results from contracts such as franchise agreements or other formal agreements.

A(n) __________________ consists of otherwise independent entities that are bound together legally through contractual agreement.

_____________ perform a variety of physical distribution,transaction and communication,and facilitating functions that make exchange possible.

A(n) ________________ creates a powerful competitive advantage in the marketplace due to cost and process efficiencies realized when a channel is strictly controlled by one entity.

Introducing one intermediary into a channel can contribute to greatly _______________ that are necessary to complete an exchange.

______________ involves an explicit or implicit threat that a channel captain will invoke negative consequences on a channel member if it does not comply with the leader's request or expectations.

____________ consists of vertically aligned networks behaving and performing as a unified system.

The role of retailing is to _________________.

By combining efforts,____________ gain advantages through enhanced buying and distribution power,which allow them to better compete with supermarket chains than if the stores were buying separately.

The degree of push versus pull used is fundamental in framing the channel structure and relationships that are likely to optimize a product's success.