Question 1

S.W.O.T.analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies,weapons,outlook,and tactics" of the firm's most effective competitor.

Accepted Answer

A) True 
 B)False

Question 2

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of

Accepted Answer

A)  channels and logistics.
B)  personal selling.
C)  demographic patterns.
D)  marketing research.
E)  communication technologies.

Question 3

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Accepted Answer

A)  more attention to targeted media
B)  lower stockturns on higher margin items
C)  slower real income growth in United States
D)  augmented reality
E)  growth of larger,more powerful retail chains B

Question 4

Marketing inefficiencies are due to all of the following EXCEPT

Accepted Answer

A)  lack of interest in the customer.
B)  improper blending of the Four Ps.
C)  lack of understanding of the market environment.
D)  listening too closely to the "voice of the customer."
E)  lack of understanding of customers' sometimes fickle nature.

Question 5

Given the nature of marketing-and the kinds of criticism it typically gets-marketing should be evaluated

Accepted Answer

A)  at both the micro level and the macro level.
B)  mainly at the macro level.
C)  mainly at the micro level.
D)  None of these answers is correct.

Question 6

There are many reasons for business failures,including products that do not create value in the eyes of the customer,improperly identifying the target market,and lack of innovative thinking.

Accepted Answer

A) True 
 B)False

Question 7

Marketers need to work harder and smarter at finding ways to satisfy consumer needs without sacrificing the environment.

Accepted Answer

A) True 
 B)False

Question 8

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words "strengths,weaknesses,opportunities,and threats."

Accepted Answer

A) True 
 B)False

Question 9

A S.W.O.T.analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

Accepted Answer

A) True 
 B)False

Question 10

A firm faces the high cost of missed opportunities when

Accepted Answer

A)  it introduces a marketing mix that fails.
B)  it doesn't offer a new marketing mix.
C)  its products are rejected by a certain market segment.
D)  it has an ineffective positioning statement.
E)  the purchasing power of its target customers is low.

Question 11

Which of the following is NOT a trend affecting marketing strategy planning in the area of demographic patterns?

Accepted Answer

A)  explosion in senior and ethnic submarkets
B)  higher real income growth in United States
C)  geographic shifts in population
D)  aging of the Baby Boomers
E)  population growth slowdown in United States B

Question 12

The Four Ps must be creatively blended so that each decision must work well with all the others to make a logical whole.

Accepted Answer

A) True 
 B)False

Question 13

Consumerism has encouraged

Accepted Answer

A)  nutritional labeling.
B)  truth-in-lending.
C)  unit pricing.
D)  plain-language contracts and warranties.
E)  All these answers are correct.

Question 14

Flexibility,geographic terms,and allowances are all related to

Accepted Answer

A)  Price.
B)  Product.
C)  Promotion.
D)  Place.
E)  Price and Product.

Question 15

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

Accepted Answer

A)  Packaging
B)  Customer Analysis
C)  Differentiation and Positioning
D)  Implementation and Control
E)  Place

Question 16

Good marketing managers put themselves in the customer's position.

Accepted Answer

A) True 
 B)False

Question 17

In a market-directed system,

Accepted Answer

A)  the emphasis lies in optimizing the rate of production.
B)  the government decides what products should be produced to meet the people's needs.
C)  firms do not rely on customer satisfaction,as it is impossible to measure.
D)  customer satisfaction has very little importance.
E)  it is up to each customer to decide how effectively individual firms satisfy his or her needs. E

Question 18

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

Accepted Answer

A) True 
 B)False

Question 19

Macro-marketing

Accepted Answer

A)  is probably best evaluated by how individual consumer-citizens vote.
B)  can be evaluated with quantitative measures of consumer satisfaction.
C)  is concerned with how efficiently individual companies use their resources.
D)  is easier to evaluate than micro-marketing.
E)  None of these answers is correct.

Question 20

A market-directed economic system implies that

Accepted Answer

A)  society lacks both political and economic freedom.
B)  people have political freedom,but economic objectives are determined by the government.
C)  political freedom and economic freedom go hand in hand.
D)  the needs of consumers are not part of marketing objectives.
E)  very little importance is attached to customer satisfaction.

Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

S.W.O.T.analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies,weapons,outlook,and tactics" of the firm's most effective competitor.

Correct AnswerverifiedShow Answer

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of

Correct AnswerverifiedShow Answer

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Correct AnswerverifiedB

Marketing inefficiencies are due to all of the following EXCEPT

Correct AnswerverifiedShow Answer

Given the nature of marketing-and the kinds of criticism it typically gets-marketing should be evaluated

Correct AnswerverifiedShow Answer

There are many reasons for business failures,including products that do not create value in the eyes of the customer,improperly identifying the target market,and lack of innovative thinking.

Correct AnswerverifiedShow Answer

Marketers need to work harder and smarter at finding ways to satisfy consumer needs without sacrificing the environment.

Correct AnswerverifiedShow Answer

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words "strengths,weaknesses,opportunities,and threats."

Correct AnswerverifiedShow Answer

A S.W.O.T.analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

Correct AnswerverifiedShow Answer

A firm faces the high cost of missed opportunities when

Correct AnswerverifiedShow Answer

Which of the following is NOT a trend affecting marketing strategy planning in the area of demographic patterns?

Correct AnswerverifiedB

The Four Ps must be creatively blended so that each decision must work well with all the others to make a logical whole.

Correct AnswerverifiedShow Answer

Consumerism has encouraged

Correct AnswerverifiedShow Answer

Flexibility,geographic terms,and allowances are all related to

Correct AnswerverifiedShow Answer

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

Correct AnswerverifiedShow Answer

Good marketing managers put themselves in the customer's position.

Correct AnswerverifiedShow Answer

In a market-directed system,

Correct AnswerverifiedE

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

Correct AnswerverifiedShow Answer

Macro-marketing

Correct AnswerverifiedShow Answer

A market-directed economic system implies that

Correct AnswerverifiedShow Answer

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B

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B

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E

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