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Exam 15: Retailing

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Question 21

True/False

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The person who called Alisa last night and tried to sell her double-paned windows for her home was using inbound telemarketing.

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Question 22

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Retailers control the six Ps of the retailing mix. The six Ps include the marketing mix plus which of the following?

A) personnel and presentation
B) production and people
C) personality and persuasion
D) positioning and purchasing

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Question 23

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Shopper analytics focuses on understanding how a brand's target market behaves.

Safeway grocery stores are usually classed as anchor stores. This means that other smaller stores locate themselves around Safeway in the hopes that they will also be noticed. What are anchor stores also known as?

Techniques used to get consumers to buy from their home include direct mail, catalogues and mail order, telemarketing, and electronic retailing. What is the term for this process?

To ensure a firm has the desired atmosphere, retailers must select the appropriate density when it comes to the number of employees.

Walmart utilizes a strategy of moderate to low prices on large quantities of products and lower levels of service to stimulate a high turnover of inventory. Walmart offers a wide variety of different product lines. What is Walmart an example of?

Surj is constantly called at dinner time by unsolicited telemarketers. What is the name for the opposite of these types of calls?

Why are prices usually higher in convenience stores than in supermarkets?

There are several types of retail stores, each offering a different product assortment, service level, and price level, according to the shopping preferences of its customers. Name eight types of retailers. For each type, indicate the level of service, price level, and width of product assortment.

What is the first step in developing a retail strategy?

Nilssen and Metzger disagree about what it means to be a specialty store. Nilssen says, "A specialty store is just one type of store." Metzger says, "It's more than that-it's also a method of retailing, and involves specializing in a type of merchandise, too." Metzger is correct.

Petco has just purchased a sizable plot of land on which it will build a store building with a large parking lot. Across the street is a collection of specialty shops and a furniture store. Petco will be part of a strip shopping centre.

Harry Rosen is a retail chain of 15 high-end men's clothing stores. A privately owned company, Harry Rosen accounts for 40 percent of the Canadian market in high-end menswear. The Harry Rosen stores carry the best of the best in menswear in Canada. How is Harry Rosen differentiating itself from other clothing stores?

Which of the following retailers compete on the basis of low prices, high turnover, and high volume?

Glen's Safety First! sells a huge assortment of firefighting and other safety equipment at greatly reduced prices. It offers customers few services and competes on the basis of moderate to low prices on the large quantities of merchandise it stocks. What is Glen's Safety First! an example of?

A specialty store is not only a type of store, but also a method of retail operations. Describe the specialty store strategy. Then name two examples of specialty stores.

Spar is Ireland's largest supermarket chain. Which of the following is the most likely reason that Spar supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of firearms and gun accessories?

Retailing opportunities can take place without customers shopping at a store. Name and briefly discuss four forms of nonstore retailing.

What is the term for an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise-its own?