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Exam 7: Attitudes and Attitude Change

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Question 51

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According to the functional theory of attitudes, attitudes perform three functions: affective, behavioural, and cognitive.

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Question 52

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What type of cue involves the attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message?

A) central
B) primary
C) peripheral
D) sentiment

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Question 53

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Impulse purchases can be explained from the behavioural influence hierarchy.

When deciding which college or university to attend, most students take into account what they think other people, such as their family and friends, think about which school they should attend. For example, a student might believe that his parents want him to attend the school they went to, so he considers that in his decision. Which model has a component that assesses the consumer's perceptions of what other people think they should do in addition to their own attitude toward specific schools?

Define attitude and describe the ABC approach to attitudes. For each component of this approach, give an example that illustrates that component of your attitude regarding a product or activity.

The hierarchy of effects in the low-involvement hierarchy is affect-behaviour-belief.

Attitude Scenario Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified fuel efficiency, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: $\begin{array}{lccc} & & \text { Honda Accord } & \text { Ford Taur } \\\text { Attribute } & e & b & b \\\text { Fuel Efficiency } & 2 & 6 & 4 \\\text { Low Price } & 3 & -2 & 2 \\\text { Warranty } & 1 & 1 & 3 \\\text { Styling } & 1 & 10 & -5\end{array}$ -Refer to Attitude Scenario. According to the attitude-toward-the-object approach to attitude change, if Honda publicized the fact that the Accord is offered as a hybrid model that is cleaner for the environment, by which means is Honda attempting to increase this consumer's attitude toward its brand?

Which of the following is based on the premise that behaviour change can precede belief and attitude change?

Attitude Scenario Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified fuel efficiency, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: $\begin{array}{lccc} & & \text { Honda Accord } & \text { Ford Taur } \\\text { Attribute } & e & b & b \\\text { Fuel Efficiency } & 2 & 6 & 4 \\\text { Low Price } & 3 & -2 & 2 \\\text { Warranty } & 1 & 1 & 3 \\\text { Styling } & 1 & 10 & -5\end{array}$ -Refer to Attitude Scenario. Based on the attitude-toward-the-object model, what is this consumer's attitude toward Ford Taurus?

Which of the following is NOT an element of the basic communication model?

John Deere advertisements usually feature a farmer who uses the company's farm equipment. Which hypothesis would predict that using a farmer in an advertisement for farm equipment will be more effective than using a star athlete, such as basketball star LeBron James?

According to social judgment theory, when an incoming message falls within the latitude of acceptance, internalization occurs.

Which component of attitude is exemplified by the statement "Volvos are safe automobiles"?

The utilitarian function of attitudes is based on the concept of reward and punishment.

The ATO approach is known as a compensatory model because poor ratings on one attribute can be compensated for by higher ratings on another attribute.

The attitude-toward-the-object (ATO) model is a multi-attribute approach.

Using the attitude-toward-the-object (ATO) model, calculate your attitude toward three brands or service providers of a product or service of your choice. Identify at least three attributes to rate each alternative. According to this model, toward which brand do you have the most favourable attitude?

Which approach posits there are three components to attitudes: affect, behaviour, and cognitions?

Attitude Scenario Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified fuel efficiency, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: $\begin{array}{lccc} & & \text { Honda Accord } & \text { Ford Taur } \\\text { Attribute } & e & b & b \\\text { Fuel Efficiency } & 2 & 6 & 4 \\\text { Low Price } & 3 & -2 & 2 \\\text { Warranty } & 1 & 1 & 3 \\\text { Styling } & 1 & 10 & -5\end{array}$ -Refer to Attitude Scenario. This consumer saw an advertisement for Ford Taurus touting its "sleek, contemporary" styling. According to social judgment theory, what is likely to happen when this consumer sees this message?

What two routes to persuasion are proposed in the elaboration likelihood model?