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Exam 11: Social Networks, Auctions, and Portals

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Question 31

Multiple Choice

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Which of the following involves e-mailing another seller's bidders and offering the same product for less?

A) transaction interception
B) bid siphoning
C) shill bidding
D) persistent bidding

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Question 32

Multiple Choice

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A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n) :

A) interest-based social network.
B) affinity community.
C) practice network.
D) sponsored community.

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Question 33

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Which of the following has the highest penetration of social network usage among the general population?

Which of the following is not one of the typical portal revenue sources?

Which of the following is the second leading social network in the United States in terms of monthly unique visitors?

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Facebook owns which of the following?

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

Portals are not immune to network effects.

To address the falling price of display ads and declining user engagement,Yahoo acquired all of the following except:

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches,and the length of time visitors stay on the site.

Which of the following is not a risk or cost of Internet auctions?

In 2017,Fortune 500 companies used ________ more than Facebook.

Threatening negative feedback in return for a benefit is an example of:

Closed bidding offers the advantage of herd effects.

After Google,the next portal/search engine site with the most unique visitors is:

Describe the evolution of social networks from their earliest appearance.

Describe four shared characteristics of social networks.

If a large number of Internet users set Facebook as their primary destination on their web browser,should Facebook be considered a portal?

In B2C auctions,consumers control assets and use dynamic pricing to establish the price.