Question 1

What do the authors mean when they refer to "peeling the onion"?

Accepted Answer

A)  Keep asking questions until you understand the core of the problem.
B)  Go slowly to avoid the tears that can come from failure or from peeling onions.
C)  First ask the questions your customers will want to answer most, and then move to other questions.
D)  Discover the challenges a person faces by encouraging dialogue.

Question 2

The best way to discover latent needs is to interview people.

Accepted Answer

A) True 
 B)False

Question 3

The main purpose of the implementation phase is to do which of the following?

Accepted Answer

A)  Chose the best ideas and move forward with them.
B)  Eliminate all but the best ideas.
C)  Test assumptions of new ideas to shape them into viable opportunities.
D)  Start creating the designs selected through previous phases.

Question 4

Reflect upon how you feel and what you experience when you prepare your taxes.Create five design challenge statements associated with the issue that people procrastinate in preparing their taxes.

Accepted Answer

Answers will vary.The question is design...

Question 5

Under the dimensions of observation, what is meant by Time?

Accepted Answer

A)  the time from the start off the process to the end
B)  the sequencing that takes place over time
C)  particular span of time
D)  a set of related activities that people carry out

Question 6

Insight might best be described as which of the following?

Accepted Answer

A)  observing people and gathering information
B)  an idea generated from combining observation with a potential solution
C)  a question raised while observing
D)  an interesting, nonobvious piece of observation information that drives opportunities

Question 7

Brainstorming requires that no idea be criticized until all ideas have been expressed.

Accepted Answer

A) True 
 B)False

Question 8

"How might we create a glue that is flexible?" is an example of which of the following?

Accepted Answer

A)  a design process
B)  a design solution
C)  a design challenge
D)  an ideation

Question 9

Which of the following elements are recorded in the empathy map?

Accepted Answer

A)  What did the person say, do, think, and feel?
B)  What were the person's needs, desires, attitudes, and ideas?
C)  What did the person say, what would he like, what does he need?
D)  What are the person's emotions and desires?

Question 10

Under the dimensions of observation, what is meant by event?

Accepted Answer

A)  the physical things that are present at the time of the behavior
B)  the product or service being observed
C)  a particular span of time
D)  A set of related activities that people carry out

Question 11

Once Haupt and Alstin knew the reasons why people did not use helmets, what additional information did they gather?

Accepted Answer

A)  information about bicycle accidents
B)  information about different helmets used around the world
C)  information from engineers who study the safety features of helmets
D)  information from professional cyclists regarding why they wear helmets

Question 12

The concept of design thinking aligns with many of the facets of the practice of entrepreneurship.

Accepted Answer

A) True 
 B)False

Question 13

Why is it important to spend time developing the design challenge statement?

Accepted Answer

A)  How you word the statement will guide the entire design process.
B)  Unless the customer is described, the product may not be viable.
C)  It helps narrow the goal.
D)  It guides the powers of observation.

Question 14

In the AEIOU model, what is meant by Interactions?

Accepted Answer

A)  the people whose needs and behaviors are being observed
B)  the people that are involved in the activity
C)  the nature of exchange between the person and something or someone else
D)  the physical items that people interact with

Question 15

How can design thinking be used?

Accepted Answer

A)  to design new or improved products
B)  to build organizations
C)  to improve processes
D)  all of these

Question 16

What is the difference between the IDEO method of design thinking and that of the Stanford Design School?

Accepted Answer

A)  The Stanford approach provides for more time with the client.
B)  The Stanford approach is more complex.
C)  The Stanford approach provides for more ideation.
D)  There is no essential difference as the both implement the same design thinking.

Question 17

Closely monitoring the behavior and activities of users in their own environment is called which of the following?

Accepted Answer

A)  environmental scanning
B)  capturing
C)  observation
D)  situational monitoring

Question 18

What is an empathy map?

Accepted Answer

A)  a map that helps you rate and organize the emotional content of an interview
B)  a tool that helps you collate and integrate your observations to discover new insights
C)  a tool that helps you organize your thoughts during the interview
D)  a tool that helps you define your assumptions and beliefs

Question 19

What was the benefit of IDEO's solution as implemented at Kaiser Hospital?

Accepted Answer

A)  All of the requested changes were implemented in a timely manner.
B)  Time was reduced and errors eliminated.
C)  The solution was holistic, benefiting everyone involved.
D)  The solution addressed the needs of the nurses and the hospital.

Question 20

Ideation teams consist of a diverse, multidisciplined group of people, most of whom have some business or marketing experience.

Accepted Answer

A) True 
 B)False

Exam 6: Using Design Thinking

Which of the following elements are recorded in the empathy map?

Correct AnswerverifiedShow Answer

The concept of design thinking aligns with many of the facets of the practice of entrepreneurship.

Correct AnswerverifiedShow Answer

What is the difference between the IDEO method of design thinking and that of the Stanford Design School?

Correct AnswerverifiedShow Answer

Under the dimensions of observation, what is meant by Time?

Correct AnswerverifiedShow Answer

"How might we create a glue that is flexible?" is an example of which of the following?

Correct AnswerverifiedShow Answer

Closely monitoring the behavior and activities of users in their own environment is called which of the following?

Correct AnswerverifiedShow Answer

What do the authors mean when they refer to "peeling the onion"?

Correct AnswerverifiedShow Answer

Reflect upon how you feel and what you experience when you prepare your taxes.Create five design challenge statements associated with the issue that people procrastinate in preparing their taxes.

Correct AnswerverifiedAnswers will vary.The question is design...View AnswerShow Answer

Insight might best be described as which of the following?

Correct AnswerverifiedShow Answer

What is an empathy map?

Correct AnswerverifiedShow Answer

What was the benefit of IDEO's solution as implemented at Kaiser Hospital?

Correct AnswerverifiedShow Answer

The main purpose of the implementation phase is to do which of the following?

Correct AnswerverifiedShow Answer

In the AEIOU model, what is meant by Interactions?

Correct AnswerverifiedShow Answer

Under the dimensions of observation, what is meant by event?

Correct AnswerverifiedShow Answer

Brainstorming requires that no idea be criticized until all ideas have been expressed.

Correct AnswerverifiedShow Answer

Why is it important to spend time developing the design challenge statement?

Correct AnswerverifiedShow Answer

Ideation teams consist of a diverse, multidisciplined group of people, most of whom have some business or marketing experience.

Correct AnswerverifiedShow Answer

How can design thinking be used?

Correct AnswerverifiedShow Answer

Once Haupt and Alstin knew the reasons why people did not use helmets, what additional information did they gather?

Correct AnswerverifiedShow Answer

The best way to discover latent needs is to interview people.

Correct AnswerverifiedShow Answer

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Answers will vary.The question is design...
View Answer

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