A) They abandoned the product concept.
B) They started the implementation phase again.
C) They started a new round of inspiration, ideation, and implementation around the key product weaknesses.
D) They started a new round of inspiration, ideation, and implementation on the original design challenge.
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A) a voting process that choses the best ideas
B) a process that helps people think in the same way
C) a way of identifying which ideas have the best chance of success
D) an abstract thinking process used in creative thinking
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A) An IDEO employee went undercover, filming the experience in the emergency room.
B) An employee of IDEO "stepped into the shoes" of hospital personnel by observing them at work.
C) Emergency room patients were interviewed about their experience.
D) Emergency staff members were interviewed about their experiences.
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A) Observations focus on the raw data form all that is seen and heard.
B) Insight is a part of observation.
C) Observation is practiced daily by all individuals.
D) Observation drives opportunities.
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A) asking if the idea will make money
B) Can it be done?
C) What do people need?
D) How can this product or service be improved?
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A) the people whose needs and behaviors are being observed
B) the people that are involved in the activity
C) the nature of exchange between the person and something or someone else
D) the physical items that people interact with
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A) constructs
B) visions and drawings
C) action
D) products
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A) the script of the questions you will be asking
B) the sponsor of the interview
C) the intentions and purpose of the interview
D) a description of what you hope the interview will conclude
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A) the amount of time it takes for a consumer to complete a task
B) the physical things that are present at the time the task is performed
C) the physical place or places in which the behavior is performed
D) the emotions felt and repressed
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A) What concerns would you have in using this product?
B) Have you used this product in the past?
C) Are you comfortable with using this product?
D) Would you purchase this product?
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A) It helps you connect with your customers.
B) It increases the probability of designing a solution of real value.
C) It ensures that you care about your customers and how they feel about your product.
D) It is the first step of the design process.
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A) with a design challenge
B) with a spark of imagination
C) with an observation
D) with an emotional desire to create something of value
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A) It is hard to hear if too many ideas are coming at once.
B) It is more likely to build on an idea and make a creative leap.
C) It is more creative if one is polite.
D) It is important to slow the process down as much as possible.
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A) Ford can offer a unique product and remain competitive by fulfilling the emotional needs of the consumer.
B) The apps will make it easier for commuters to find routes to their destinations.
C) The apps address something that the customers asked for.
D) The apps will improve the safety of drivers.
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A) Failing early gives the entrepreneur more time for recovery.
B) Failure is a springboard for further learning, meaning you learn faster.
C) Failures should be avoided in the later stages of design thinking.
D) Failing puts the entrepreneur under positive stress.
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A) How can we create a bicycle for baby boomers?
B) How can we create a coasting bicycle?
C) How can we create a simple bike for adults?
D) How can we create a bicycle that looks like it was created between 1946 and 1964?
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A) brainstorming
B) inspiration
C) generation
D) ideation
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A) Ask the questions consistently as written.
B) Keep focused on the questions you need to ask.
C) Actively listen to the other person.
D) Try to use "yes" and "no" answers for easier recording and clarity.
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