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Multiple Choice
A) They may reduce the number of ideas generated.
B) The guidelines will help generate better ideas.
C) The guidelines will increase the number of ideas generated.
D) The guidelines will help spark creative and viable ideas.
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Multiple Choice
A) lack of knowledge
B) inexperience
C) fear of failure
D) lack of financial resources
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Multiple Choice
A) safety engineers
B) helmet manufacturers
C) professional cyclists
D) their college professors
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Essay
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Multiple Choice
A) feasibility thinking
B) empathy
C) needs assessment
D) problem recognition
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Essay
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Multiple Choice
A) inspirational thinking
B) convergent thinking
C) divergent thinking
D) guided thinking
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Multiple Choice
A) a new idea for a product or service
B) the combined force of all information gathered from observation and interviews
C) an interpretation of an observation that provides new understanding
D) a complete knowledge of the observed persons' actions in a particular situation
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Multiple Choice
A) Might assumes an attitude of power.
B) Might invites people to suggests ideas without wondering if they will work.
C) Might assumes that all answers are workable.
D) Might assumes some editing of ideas.
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Multiple Choice
A) diversification
B) implementation
C) ideation
D) inspiration
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Multiple Choice
A) Stay focused on the topic.
B) Encourage wild ideas.
C) Hold back judgement.
D) Eliminate ideas that would not work.
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Multiple Choice
A) people's emotions
B) the way people buy and use your products and services
C) why people do things, the way they feel
D) the entire buying process
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Multiple Choice
A) through a second round of brainstorming
B) through low-cost prototypes
C) by designing the final product
D) by producing products and having the customer use them
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Multiple Choice
A) designing an unusual safety helmet
B) by finding out why the conventional product was not used
C) by improving a currently existing helmet
D) by studying current trends in the safety industry
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Multiple Choice
A) a set of related activities that people carry out
B) the sequencing of events
C) the set of related activities that someone carries out
D) what the person is trying to accomplish
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Multiple Choice
A) We encourages collaboration.
B) We is a polite way of asking for help.
C) We suggests that everyone is expected to provide input.
D) We means that the speaker does not have the answer.
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Essay
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Multiple Choice
A) your ability to make the product appealing to the target market
B) People are looking for your product or service.
C) It gives people what they need.
D) The idea is viable.
Correct Answer
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