Filters
Question type

Study Flashcards

Which of the following best defines cost leadership?


A) It is the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors can so that a firm can offer the product or service at the lowest price in the industry.
B) It is the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it.
C) It is the positioning strategy to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment.
D) It is the positioning strategy to grow brand performance by reacting to changes in the external environment after they occur instead of following a consistent adaptive strategy.

Correct Answer

verifed

verified

Winston Corp. manufactures and sells toy cars. These toy cars are perfect imitational miniature versions of real cars. Inspired by the success of Winston Corp., Neil Danon, a plastic ware manufacturer in Orowella also started manufacturing toy cars. Which of the following adaptive strategies is used by Neil Danon?


A) Defenders adaptive strategy
B) Prospectors adaptive strategy
C) Analyzers adaptive strategy
D) Reactors adaptive strategy

Correct Answer

verifed

verified

A__________is the positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment.


A) focus strategy
B) retrenchment strategy
C) growth strategy
D) portfolio strategy

Correct Answer

verifed

verified

In the context of the BCG matrix, which of the following businesses would be classified as a dog?


A) Ultimo Phone, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) Brain Cash, a finance company that is struggling for market share in a fast-growing industry
C) Cleep Sweep, a detergent company that has been earning steady profits in a slow-growing industry
D) Bigs Steel, a metal manufacturer that has negligible market share in a slow-growing industry

Correct Answer

verifed

verified

Bennyson Corp. has five strategic business units (SBUs) -information technology, construction, education, consumer products, and energy. Its energy unit has a large market share in the industry and generates the majority of its profits. Bennyson is also considering investing more funds into the unit as the industry has been rapidly growing. In the context of the BCG matrix, which of the following categories of SBUs best describes the energy unit?


A) Stars
B) Cash cows
C) Question marks
D) Dogs

Correct Answer

verifed

verified

SweetCream is an ice cream manufacturer. It sells Guilt-Free, a zero-calorie ice cream, which competes with FlavorBell's MooSweet, a low-calorie ice cream. FlavorBell reduces MooSweet's prices to match Guilt-Free's prices. Identify the strategic move that is most likely being implemented by FlavorBell in this scenario.


A) Rejoinder
B) Attack
C) Recovery
D) Acquisition

Correct Answer

verifed

verified

Andersen Major has five strategic business units (SBUs) -technology, fashion, food and beverage, consumer products, and electronics. Its food and beverage unit has a small share in a rapidly growing sector, and the company believes that investing more money into the unit could lead to large profits in the future. In the context of the BCG matrix, which of the following categories of SBUs best describes the food and beverage unit?


A) Stars
B) Cash cows
C) Question marks
D) Dogs

Correct Answer

verifed

verified

Which of the following best defines a distinctive competence?


A) It is what a company can make, do, or perform better than its competitors.
B) It is creating or acquiring companies in completely unrelated businesses.
C) It is the extent to which a competitor has similar amounts and kinds of resources.
D) It is the competitive move designed to reduce a rival's market share or profits.

Correct Answer

verifed

verified

__________are companies using an adaptive strategy aimed at protecting strategic positions by seeking moderate, steady growth and by offering a limited range of high-quality products and services to a well-defined set of customers.


A) Reactors
B) Prospectors
C) Defenders
D) Analyzers

Correct Answer

verifed

verified

__________is the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it.


A) Differentiation
B) Retrenchment
C) Commonality
D) Diversification

Correct Answer

verifed

verified

BoundStar and ClipKlik are two of the biggest companies in the smartphone industry. When BoundStar launched a new ultra-slim smart phone, ClipKlik also shortly launched a super-sleek smartphone. Phones launched by both the companies are similar in quality and build. ClipKlik will be able to remain competitive in the market though BoundStar launched its phone before ClipKlik. Which of the following strategies was used by ClipKlik to defend its market share?


A) A response strategy
B) An amalgamation strategy
C) A recovery strategy
D) An acquisition strategy

Correct Answer

verifed

verified

Stenikson has three strategic business units (SBUs) -video games, fashion, and electronics. The company is planning to invest more money into its video games unit because it is a fast-growing market, even though the company has a very small share in the market. In the context of the BCG matrix, which of the following categories of SBUs best describes the video games unit?


A) Stars
B) Cash cows
C) Question marks
D) Dogs

Correct Answer

verifed

verified

Which of the following statements is true of a portfolio strategy?


A) It is a corporate-level strategy with the purpose of reducing risk in the entire collection of stocks.
B) It emphasizes on improving the way in which the company sells the same products.
C) It measures the intensity of competitive behavior among companies in an industry.
D) It focuses on turning around very poor company performance by significant cost reductions.

Correct Answer

verifed

verified

In the context of the BCG matrix, which of the following businesses would be classified as a question mark?


A) PrimeSmart, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) RainTech, an electronics company that is struggling for market share in a fast-growing industry
C) HappyTot, a children's toy company that has been earning steady profits in a slow-growing industry
D) RigsWheels, a tire manufacturer that has negligible market share in a slow-growing industry

Correct Answer

verifed

verified

JDB Cars has launched a new range of premium cars in Lakamba. The citizens of Lakamba are extremely wealthy and often spend a lot of their earnings on premium cars and houses. In this scenario, the company is most likely using a(n) _____.


A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy

Correct Answer

verifed

verified

A competitive advantage becomes a sustainable competitive advantage when:


A) a company collaborates with its competitors to obtain a larger market share.
B) other companies cannot duplicate the value a firm is providing to customers.
C) a company uses a competitive move designed to reduce a rival's market share or profits.
D) market commonality is large, and companies have overlapping products or services.

Correct Answer

verifed

verified

In the context of direct competition between firms, _____ affects the likelihood of an attack or a response to an attack.


A) diversification
B) cost leadership
C) differentiation
D) market commonality

Correct Answer

verifed

verified

_____ is a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate.


A) Sustainable competitive advantage
B) Comparative advantage
C) Revealed competitive advantage
D) Core competency advantage

Correct Answer

verifed

verified

Zinfizz is a beverage manufacturer. It presents WYB, a zero-calorie drink to compete with MoodFresh's Shire, a low-calorie drink. When WYB is released in the market, MoodFresh cuts down the price on Shire to match WYB's price. Identify the strategic move that is most likely being implemented by MoodFresh in this scenario.


A) Rejoinder
B) Attack
C) Recovery
D) Acquisition

Correct Answer

verifed

verified

Which of the following best defines competitive inertia?


A) It is a reluctance to change strategies or competitive practices that have been successful in the past.
B) It is a risk-seeking strategy that aims to create and acquire companies in completely unrelated businesses.
C) It is a discrepancy between a company's intended strategy and the strategic actions managers take when implementing that strategy.
D) It is a corporate-level strategy that minimizes risk by diversifying investment among various businesses or product lines.

Correct Answer

verifed

verified

Showing 61 - 80 of 103

Related Exams

Show Answer