A) It is the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors can so that a firm can offer the product or service at the lowest price in the industry.
B) It is the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it.
C) It is the positioning strategy to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment.
D) It is the positioning strategy to grow brand performance by reacting to changes in the external environment after they occur instead of following a consistent adaptive strategy.
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Multiple Choice
A) Defenders adaptive strategy
B) Prospectors adaptive strategy
C) Analyzers adaptive strategy
D) Reactors adaptive strategy
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Multiple Choice
A) focus strategy
B) retrenchment strategy
C) growth strategy
D) portfolio strategy
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Multiple Choice
A) Ultimo Phone, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) Brain Cash, a finance company that is struggling for market share in a fast-growing industry
C) Cleep Sweep, a detergent company that has been earning steady profits in a slow-growing industry
D) Bigs Steel, a metal manufacturer that has negligible market share in a slow-growing industry
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Multiple Choice
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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Multiple Choice
A) Rejoinder
B) Attack
C) Recovery
D) Acquisition
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Multiple Choice
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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Multiple Choice
A) It is what a company can make, do, or perform better than its competitors.
B) It is creating or acquiring companies in completely unrelated businesses.
C) It is the extent to which a competitor has similar amounts and kinds of resources.
D) It is the competitive move designed to reduce a rival's market share or profits.
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Multiple Choice
A) Reactors
B) Prospectors
C) Defenders
D) Analyzers
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Multiple Choice
A) Differentiation
B) Retrenchment
C) Commonality
D) Diversification
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Multiple Choice
A) A response strategy
B) An amalgamation strategy
C) A recovery strategy
D) An acquisition strategy
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Multiple Choice
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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Multiple Choice
A) It is a corporate-level strategy with the purpose of reducing risk in the entire collection of stocks.
B) It emphasizes on improving the way in which the company sells the same products.
C) It measures the intensity of competitive behavior among companies in an industry.
D) It focuses on turning around very poor company performance by significant cost reductions.
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Multiple Choice
A) PrimeSmart, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) RainTech, an electronics company that is struggling for market share in a fast-growing industry
C) HappyTot, a children's toy company that has been earning steady profits in a slow-growing industry
D) RigsWheels, a tire manufacturer that has negligible market share in a slow-growing industry
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Multiple Choice
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
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Multiple Choice
A) a company collaborates with its competitors to obtain a larger market share.
B) other companies cannot duplicate the value a firm is providing to customers.
C) a company uses a competitive move designed to reduce a rival's market share or profits.
D) market commonality is large, and companies have overlapping products or services.
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Multiple Choice
A) diversification
B) cost leadership
C) differentiation
D) market commonality
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Multiple Choice
A) Sustainable competitive advantage
B) Comparative advantage
C) Revealed competitive advantage
D) Core competency advantage
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Multiple Choice
A) Rejoinder
B) Attack
C) Recovery
D) Acquisition
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Multiple Choice
A) It is a reluctance to change strategies or competitive practices that have been successful in the past.
B) It is a risk-seeking strategy that aims to create and acquire companies in completely unrelated businesses.
C) It is a discrepancy between a company's intended strategy and the strategic actions managers take when implementing that strategy.
D) It is a corporate-level strategy that minimizes risk by diversifying investment among various businesses or product lines.
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