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Exam 10: Writing Persuasive Messages

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Question 21

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Generally speaking,persuasive business messages rely more heavily on logical appeals than on emotional appeals.

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Question 22

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Psychographics and demographics are strongly influenced by culture.

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Question 23

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__________refers to information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

The interest section of a persuasive letter provides details on how the message is related to the audience.

For a persuasive message to be successful,you must convince your audience to make major changes in their attitudes or beliefs.

What does AIDA stand for?

It is particularly important to establish __________ with a skeptical or hostile audience.

To devise an effective persuasive message,you need to analyze audience members and then appeal to their needs.

When it comes to persuasive messages,an up-front,hard-sell approach is usually the most successful.

An example of faulty logic is to assume that one event caused another just because it happened first.

Why is it important in marketing and sales messages to avoid implying offers or promises you cannot deliver on?

Which of the following is not an example of demographic information?

__________is the human need that is the central motivation in fundraising messages and other appeals to charity.

If a supervisor approaches a worker who consistently arrives late by saying,"I know your job is important to you," the supervisor is addressing the worker's need for _____________

Organize persuasive messages using the AIDDO model.

When making a persuasive request,you can offer no benefits to the reader and thus must appeal to his or her altruistic tendencies.

The AIDA model is ideal for the indirect approach.

__________is the need to reach one's full potential as a human being.

Selling points focus on the product; benefits focus on the user.

When writing persuasive messages,one should be careful not to mix emotional and logical appeals.