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Exam 6: Social Community

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Question 31

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IBM launched a site for its employees called BeeHive that enables them to post profiles,maintain a blog,participate in discussion groups,and share files.This is an example of which of the following?

A) Activity stream.
B) Backchannel.
C) Niche market.
D) External social network.
E) Internal social network.

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Question 32

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Which of the following is not a question managers should ask before deciding whether social relationships will work for a specific brand?

A) Is the brand set up for engagement?
B) If the traditional brand participates in social media,where should the brand be?
C) How can the brand's profiles be developed in such a way as to reflect the brand's personality?
D) How can the brand deleverage the fan sites to better meet its objectives?
E) How can the brand integrate its social network presence into other campaign components?

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Question 33

Multiple Choice

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Which type of social networking site is differentiated by an emphasis on some common hobby,interest,or characteristic that draws members to the site?

Which of the following best completes the following,'Brands can stimulate ______ media,brand-related word-of-mouth communication,by participating and embedding the brand in social communities.Brands seeking a deeper connection to social media users can sponsor a social community or create a dedicated online brand community (OBC) ,a form of ______ media.'?

While many social networking sites remain open to anyone,many still require new members to register for membership and to use login specifications to access the community.Which of the following is not a reason to maintain a record of membership?

People can simply acknowledge a brand or they can work with a brand to develop new products.This continuum is also known as which of the following?

Today,the algorithms SNSs use to deliver content in member newsfeeds make it more difficult for brand messages to reach their fans.What should marketers do in response to this development?

Which of the following best describes a social engagement ad?

Social networking sites vary in terms of three important dimensions.Which of the following is not one of these dimensions?

Which of the following terms is defined as 'imbuing trademarked or otherwise proprietary-named products and services with a human form and/or human attributes,including a generally distinctive physical appearance and personality'?

Which of the following best defines the 3M Model 'Monitor' approach?

In a social network,people show their loyalty through simple acts such as 'liking' brands on their Facebook page or 'joining' a sponsored group.This type of loyal following in an online community is also known as which of the following?

Which of the following is a term that describes the breadth and quality of contact with users?

Which fandom characteristic defined as fans becoming involved in the creation of content related to the object?

Which of the following best describes an organic social ad?

Which of the following is the goal of OpenID,an authentication protocol that works across participating sites and helps minimize the switching cost problem?

Gallaugher & Ransbotham's 3M Model of social media dialogue management is useful for conceptualizing approaches to which of the following?

Which of the following best completes the following sentence,'The new standard for social networking sites is to offer tools,widgets,applications,and features that encourage ______;sites provide people with the tools they need to reveal elements of their digital identities.'?

Users that actively product content in the form of video,podcasts/music,stories,articles,and blog posts are known as ______.

Gladiators post their favorite clips (unofficially) ,and write predictions for future episodes online.Some Gladiators run their own Scandal-focused blogs.Which fandom characteristic is this an example of?