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Exam 13: Support Media

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Question 21

Multiple Choice

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Airplanes pulling banners,blimps and skywriting are all examples of:

A) sales promotions
B) flighting
C) aerial advertising
D) stationary advertising
E) free-form advertising

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Question 22

Multiple Choice

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How are audience measurements for the effectiveness of product placement conducted?

A) Independent agencies conduct recognition tests.
B) Advertisers use trend analysis.
C) The same methods used for audience measure of broadcast media work well.
D) Any commonly used audience measurement method is effective.
E) At this time,there is no method for audience measurement.

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Question 23

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The more up-to-date name for what was once called "specialty advertising" is:

A company promoting its product through product placements in movies would benefit from:

An ad in an office building elevator for a local Mexican restaurant is an example of:

Which of the following pieces of federal legislation had the greatest impact on outdoor advertising?

Which of the following is an example of a disadvantage of promotional products marketing?

Which of the following is an advantage associated with transit advertising?

A company wishing to advertise to a very specific target market with a message designed to aid comprehension of the product benefits offered should use:

Which of the following is an example of an out-of-home advertising medium?

Another name for alternative media is:

There are three forms of transit advertising.They are inside cards,station,platform or terminal posters,and:

Transit advertising can be found in all of the following places EXCEPT:

Which of the following statements about outdoor advertising is true?

A company uses a global positioning system to adjust the advertising messages shown on top of a taxi cab.This is an example of a technology-driven:

Which of the following would NOT be considered an example of promotional products marketing?

The agreement that Revlon brand cosmetics would pay a fee to have its products prominently featured in twenty episodes of the soap opera,All My Children,is an example of:

Useful articles of merchandise,such as sports bottles,calendars,and pens,imprinted with an advertiser's name,message,or logo are examples of:

Of all out-of-home media,_____ advertising enjoys the highest gross billings and the largest percentage of the market.

Which support medium would probably be most effective for expensive cologne where the target audience for the product is upscale businessmen?