Question 1

In order to circumvent the liquor advertising ban in India, CT Inc., the manufacturer of Bright Beer, introduced bottled water under the same brand.The company ran a series of ads promoting its bottled water carrying the "Bright Beer" brand name and hoped to build awareness.In this scenario, CT Inc.utilized

Accepted Answer

A)  buzz marketing.
B)  subliminal perception.
C)  aerial advertising.
D)  surrogate advertising.
E)  switch marketing.

Question 2

If not for globalization, most European companies would have been unable to compete with larger U.S.and Japanese companies because of

Accepted Answer

A)  their inability to operate global corporations.
B)  their inability to achieve economies of scale due to the small size of most European nations.
C)  the lack of education about international markets, resulting in limited exposure.
D)  the cultural differences prevailing amongst European nations, which make it difficult to achieve promotional program sustainability.
E)  the political and legal differences among European nations.

Question 3

_____ refers to consumers' general perceptions of the quality of products made in a given country.

Accepted Answer

A)  Cross-selling
B)  Country-of-origin effect
C)  Halo effect
D)  Global imaging
E)  Central Hudson test B

Question 4

Which of the following is TRUE of German advertising?

Accepted Answer

A)  German advertising primarily favors a fear-based approach.
B)  German advertising usually features arguments based on a product's superiority.
C)  German advertising uses humorous appeals extensively.
D)  German advertising is typically not text heavy.
E)  German advertising typically avoids the use of rational appeals.

Question 5

Sales promotion activities are required to deal with local governments, media, and trade associations.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements is TRUE of the use of advertising and sales promotion in international markets? ets.

Accepted Answer

A)  Advertising can often be done on a global basis, while sales promotion must be adapted to local mark
B)  Sales promotion as a localized strategy is applicable only for small firms that cannot create economies of scale.
C)  Advertising and sales promotion can be done either locally or globally with equal effectiveness.
D)  Sales promotion is most effective when done on a global basis.
E)  Advertising is subject to varying regulations in foreign markets, unlike sales promotion.

Question 7

Venus Inc., a manufacturer of canned meat, tried to market its canned beef products in India.Since cows are considered sacred in many parts of the country, beef consumption is limited.Since the company failed to consider this factor, its marketing strategy was a failure.This indicates that Venus Inc.did not understand the _____ environment in India.

Accepted Answer

A)  demographic
B)  economic
C)  cultural
D)  political
E)  legal

Question 8

Which of the following is an advantage of using local agencies for each national market?

Accepted Answer

A)  It provides the local subsidiary with limited freedom.
B)  It improves morale in the host office.
C)  It enables marketers to hire the best talent in each market.
D)  It reduces diseconomies of scale.
E)  It is a highly cost-efficient method. C

Question 9

When companies follow a _____, the creative team must determine what type of selling idea, ad appeal, and execution style will work in each market.

Accepted Answer

A)  global marketing strategy
B)  pattern marketing strategy
C)  global public relations strategy
D)  localized advertising strategy
E)  centralized marketing strategy

Question 10

_____ is the promotional function that deals with problems involving local governments, media, trade associations, and the people of the community.

Accepted Answer

A)  Advertising
B)  Marketing
C)  Personal selling
D)  Sales promotion
E)  Public relations

Question 11

Which of the following statements about making creative decisions for international advertising is TRUE?

Accepted Answer

A)  The creative approach used in a company's primary market typically transfers well to foreign markets.
B)  Creative strategy development for international advertising is basically similar in process and procedure to that for domestic advertising.
C)  Emotional appeals such as humor work well in virtually any country, irrespective of differences in cultural backgrounds and consumer perceptions.
D)  A product must be positioned similarly in each market, transcending dissimilarities in consumers' usage patterns and habits.
E)  Localized advertising plays no role in making creative decisions for international advertising.

Question 12

When Frito-Lay decided to move to a global campaign to connect worldwide fans with a consistent storyline, look, and feel from the Doritos brand, it created

Accepted Answer

A)  higher advertising production costs.
B)  longer lead times to introduce products into world markets.
C)  a consistent international brand image.
D)  more complex coordination of marketing and promotional programs.
E)  less desirable economies in production and distribution.

Question 13

Demographic data can provide insight into the living standards and lifestyles in a particular country to help companies plan ad campaigns.

Accepted Answer

A) True 
 B)False

Question 14

Global ad campaigns are appropriate for

Accepted Answer

A)  brands that play to domestic needs, values, and emotions.
B)  brands that can be adapted for a visual appeal.
C)  translating advertising messages into dozens of languages.
D)  products that appeal to market segments with differing tastes.
E)  products without a nationalistic flavor.

Question 15

Companies prefer to _____ the international advertising and promotion function so that all decisions about agency selection, research, creative strategy and campaign development, media strategy, and budgeting are made at the firm's home office.

Accepted Answer

A)  centralize
B)  decentralize
C)  localize
D)  globalize
E)  regionalize

Question 16

Due to faster communication, transportation, and financial transactions, time and distance have increased barriers to global marketing.

Accepted Answer

A) True 
 B)False

Question 17

Krypton, a developing nation, has a reputation for being unsuitable for conducting business due to its poor communication and transportation systems.Its distribution networks are also underdeveloped.In this scenario, Krypton has a poor

Accepted Answer

A)  demographic environment.
B)  economic infrastructure.
C)  balance of payments.
D)  cultural system.
E)  advertising system.

Question 18

Miller Mechanics Inc., an American corporation, manufactures high-tech building automation systems.The company has decided to develop its advertising campaign programs and make all major strategy and budgeting decisions at the home office.Which of the following approaches is Miller Mechanics using for its international advertising?

Accepted Answer

A)  a centralized organizational structure
B)  a regionalized organizational structure
C)  a combination structure
D)  a matrix structure
E)  a pattern structure A

Question 19

Global marketers are consolidating their advertising into one agency

Accepted Answer

A)  in order to implement the philosophies of Theodore Levitt.
B)  in order to eliminate economies of scale.
C)  because the importance of cultural barriers has declined significantly.
D)  because agencies now have the ability to communicate globally.
E)  in order to easily distribute advertising costs among the various participating countries.

Question 20

A centralized approach to organizing for international advertising is not suitable when market and media conditions are similar from one country to another.

Accepted Answer

A) True 
 B)False

Exam 19: International Advertising and Promotion

Correct Answer
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If not for globalization, most European companies would have been unable to compete with larger U.S.and Japanese companies because of

Correct Answer
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_____ refers to consumers' general perceptions of the quality of products made in a given country.

Correct Answer
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B

Which of the following is TRUE of German advertising?

Correct Answer
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Sales promotion activities are required to deal with local governments, media, and trade associations.

Correct Answer
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Which of the following statements is TRUE of the use of advertising and sales promotion in international markets? ets.

Correct Answer
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Correct Answer
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Which of the following is an advantage of using local agencies for each national market?

Correct Answer
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C

When companies follow a _____, the creative team must determine what type of selling idea, ad appeal, and execution style will work in each market.

Correct Answer
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_____ is the promotional function that deals with problems involving local governments, media, trade associations, and the people of the community.

Correct Answer
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Which of the following statements about making creative decisions for international advertising is TRUE?

Correct Answer
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When Frito-Lay decided to move to a global campaign to connect worldwide fans with a consistent storyline, look, and feel from the Doritos brand, it created

Correct Answer
verified

Demographic data can provide insight into the living standards and lifestyles in a particular country to help companies plan ad campaigns.

Correct Answer
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Global ad campaigns are appropriate for

Correct Answer
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Companies prefer to _____ the international advertising and promotion function so that all decisions about agency selection, research, creative strategy and campaign development, media strategy, and budgeting are made at the firm's home office.

Correct Answer
verified

Due to faster communication, transportation, and financial transactions, time and distance have increased barriers to global marketing.

Correct Answer
verified

Krypton, a developing nation, has a reputation for being unsuitable for conducting business due to its poor communication and transportation systems.Its distribution networks are also underdeveloped.In this scenario, Krypton has a poor

Correct Answer
verified

Correct Answer
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A

Global marketers are consolidating their advertising into one agency

Correct Answer
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A centralized approach to organizing for international advertising is not suitable when market and media conditions are similar from one country to another.

Correct Answer
verified

Exam 19: International Advertising and Promotion

Correct AnswerverifiedShow Answer

If not for globalization, most European companies would have been unable to compete with larger U.S.and Japanese companies because of

Correct AnswerverifiedShow Answer

_____ refers to consumers' general perceptions of the quality of products made in a given country.

Correct AnswerverifiedB

Which of the following is TRUE of German advertising?

Correct AnswerverifiedShow Answer

Sales promotion activities are required to deal with local governments, media, and trade associations.

Correct AnswerverifiedShow Answer

Which of the following statements is TRUE of the use of advertising and sales promotion in international markets? ets.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is an advantage of using local agencies for each national market?

Correct AnswerverifiedC

When companies follow a _____, the creative team must determine what type of selling idea, ad appeal, and execution style will work in each market.

Correct AnswerverifiedShow Answer

_____ is the promotional function that deals with problems involving local governments, media, trade associations, and the people of the community.

Correct AnswerverifiedShow Answer

Which of the following statements about making creative decisions for international advertising is TRUE?

Correct AnswerverifiedShow Answer

When Frito-Lay decided to move to a global campaign to connect worldwide fans with a consistent storyline, look, and feel from the Doritos brand, it created

Correct AnswerverifiedShow Answer

Demographic data can provide insight into the living standards and lifestyles in a particular country to help companies plan ad campaigns.

Correct AnswerverifiedShow Answer

Global ad campaigns are appropriate for

Correct AnswerverifiedShow Answer

Companies prefer to _____ the international advertising and promotion function so that all decisions about agency selection, research, creative strategy and campaign development, media strategy, and budgeting are made at the firm's home office.

Correct AnswerverifiedShow Answer

Due to faster communication, transportation, and financial transactions, time and distance have increased barriers to global marketing.

Correct AnswerverifiedShow Answer

Krypton, a developing nation, has a reputation for being unsuitable for conducting business due to its poor communication and transportation systems.Its distribution networks are also underdeveloped.In this scenario, Krypton has a poor

Correct AnswerverifiedShow Answer

Correct AnswerverifiedA

Global marketers are consolidating their advertising into one agency

Correct AnswerverifiedShow Answer

A centralized approach to organizing for international advertising is not suitable when market and media conditions are similar from one country to another.

Correct AnswerverifiedShow Answer

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B

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C

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A

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