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Exam 13: Distributing and Promoting Products

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Question 111

Multiple Choice

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During certain special times,Jimmy actually works at the retail outlet where his employer sells a variety of manufacturer's food products.Jimmy is providing _____ in this role as a wholesaler.

A) financial aid
B) the assumption of credit risks
C) market information
D) promotion
E) intermediation

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Question 112

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Products such as very expensive wristwatches are distributed using _____ distribution.

A) exclusive
B) patterned
C) selective
D) intentional
E) intensive

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Question 113

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How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

JCPenney would like to promote its new line of dishwashers with the multi-flow system.Since this is a new feature,JCPenney needs to be able to demonstrate the product.JCPenney will most likely use _____.

Abercrombie and Fitch,a nationwide clothing store,in a(n) _____.

An order getter is responsible for selling products to new customers and increasing sales to present customers.Thus,he/she is responsible for:

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

The mode of transportation that carriers the smallest percent of all intercity freight is _____.

Advertising appropriations may be based on all of the following except:

Communication that is intended to inform,persuade,or remind an organization's target markets about the organization and its products is called promotion.

Two Manufacturing produces candy bars.The company would probably choose which of the following to reach its target market?

A general-merchandise wholesaler carries a select group of products within a single line of merchandise.

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

The Spirit connection buys team logo gear from manufacturers and then sells the gear directly to consumers.The Spirit connection is a _____.

Which of the following channels in known as the direct channel?

Selective distribution is the use of a single retail outlet in each geographic area.

Radio shack,Toys "R" Us,and Hickory Farms are example of convenience stores.

In creating the advertising platform for one of its products,Gems,Inc.,will include important selling points such as:

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting,which is called a _____.

Teresa Matthews,ad campaign manager for Coca-Cola,is making final changes to the content of an ad's message.She is talking with network distribution companies about when the ad will air,and she is discussing expected effects of the ad on consumers with commercial artists.Thus,she is in which stage of the ad campaign development process?