FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 14: B:marketing Channels and Supply-Chain Management

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

True/False

Review LaterAdd Note

Review Later

A discount house can store and transport merchandise that is purchased directly from the producer, thus eliminating the need for a wholesaler. This is an example of vertical channel integration.

Correct Answer

verified

Show Answer

Question 2

True/False

Review LaterAdd Note

Review Later

The overall safety stock, or inventory needed to prevent a stockout, depends on the general level of prices.

Correct Answer

verified

Show Answer

Question 3

True/False

Review LaterAdd Note

Warehousing involves designing and operating facilities to store and move goods.

Channel power is an ability related to influence over valued goals of other channel members.

The success or failure of a competitor's marketing channel may encourage or dissuade an organization from considering a similar approach.

The use of a freight forwarder that consolidates shipments from several organizations into efficient lot sizes usually increases transit time and sometimes raises shipping costs.

Retailers are frequently found in business product channels.

Sometimes a marketing channel is quite simple and short, perhaps running directly from a producer to the final user or consumer.

In vertical integration, control is expanded to two or more successive links of production or distribution.

It is rare for a channel member to manage the physical distribution of goods for all supply chain members involved in exchanges.

Marketers of complex and expensive products such as automobiles will likely employ long channels with many knowledgeable intermediaries.

A manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories to tighten control over distribution of its products.

Bonded storage means that goods will not be released until U.S. customs duties or federal or state taxes or other fees are paid.

Inventory decisions seldom have a strong impact on physical distribution costs and on the level of customer service provided.

Buyers' behavior is unimportant to channel members.

The services or responsibilities provided by some intermediaries can be eliminated effectively without causing an increase in the services or responsibilities provided by other middlemen.

The end result of eliminating intermediaries is a cost benefit.

Some marketing channels are organized and controlled by a single leader.

Inventory management involves developing and maintaining adequate assortments of products to meet customers' needs.

Middlemen bridge the gap between suppliers (or producers) and buyers (or consumers).