Question 1

Which of the following has NOT been mentioned in the text with relevance to marketers helping consumers deal with unfamiliar situations?

Accepted Answer

A)   Marketers must help consumers recognize the problem.
B)   Marketers must help consumers recognize/define their goals.
C)   Marketers must help consumers identify key environmental considerations.
D)   Marketers must restrain from citing the benefits of their product until the consumer is ready for it.
E)   Marketers must stress the self-relevance of the product/service.

Question 2

With reference to the nonspatial environment,which of the following situations reflect the impact time has on consumer behavior?

Accepted Answer

A)   Sales may pick up when paychecks arrive.
B)   Intimate candlelight may draw people together.
C)   People may prefer drinking lemonade when it is hot.
D)   Direct overhead lighting can adversely affect performance.
E)   People prefer shopping at supermarkets for convenience goods.

Question 3

The more tangible physical and social aspects of a consumer's immediate environment comprise of the:

Accepted Answer

A)   social environment.
B)   store environment.
C)   micro environment.
D)   purchase environment.
E)   disposition environment.

Question 4

Spatial elements of the physical environment include intangible factors such as temperature,humidity,illumination,noise level,and time.

Accepted Answer

A) True 
 B)False

Question 5

The physical,spatial,and social characteristics of places in which consumers seek products/services define the:

Accepted Answer

A)   product situation.
B)   shopping situation.
C)   purchase situation.
D)   consumption situation.
E)   disposition.

Question 6

In the social environment,consumers can interact with other people either directly or vicariously.

Accepted Answer

A) True 
 B)False

Question 7

Briefly describe the five generic consumer situations.Evaluate the role of marketing in this process.

Accepted Answer

The five generic consumer situations are...

Question 8

The _____ includes large-scale,broad environmental factors such as the climate,economic conditions,the political system,and the general landscape.

Accepted Answer

The answer of The _____ includes large-scale,broad environmental factors such...

Question 9

The environment can be analyzed only at the macro level.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements is true regarding the macro social environment?

Accepted Answer

A)   It focuses on direct social interactions.
B)   It involves interactions among small groups.
C)   It involves reference groups.
D)   It is controllable by the marketer.
E)   It is useful for market segmentation.

Question 11

Merchandise displayed on the Internet is not considered as a shopping situation.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following includes the tangible,intangible,and nonhuman aspects of the field in which consumer behavior occurs?

Accepted Answer

A)   Social environment.
B)   Temporal environment.
C)   Physical environment.
D)   Spatial environment.
E)   Product environment.

Question 13

In their creation/implementation of marketing strategies,marketers may be considered environmental managers.

Accepted Answer

A) True 
 B)False

Question 14

All of the following statements about a situation are true EXCEPT:

Accepted Answer

A)   that it is defined by the consumer.
B)   that it is a sequence of goal-directed behaviors.
C)   that it includes affective and cognitive responses.
D)   that it includes the environments in which they occur.
E)   that it includes reference groups.

Question 15

Briefly describe three factors of the nonspatial environment.

Accepted Answer

Time,weather,and lighting are three fact...

Question 16

Individuals who share similar cultural values adopt similar methods to achieve them.

Accepted Answer

A) True 
 B)False

Question 17

Two especially important generic behaviors in information acquisition situations are _____ and _____.

Accepted Answer

informatio...

Question 18

Garage sales,flea markets,and auctions are different types of _____ environments.

Accepted Answer

The answer of Garage sales,flea markets,and auctions are different types...

Question 19

In most cases the purchasing environment is identical to the shopping environment.

Accepted Answer

A) True 
 B)False

Question 20

List the two purchasing behaviors which are influenced by the marketers.

Accepted Answer

Marketers are interested in influencing ...

Exam 11: Introduction to the Environment

Which of the following statements is true regarding the macro social environment?

Correct AnswerverifiedShow Answer

In most cases the purchasing environment is identical to the shopping environment.

Correct AnswerverifiedShow Answer

Briefly describe three factors of the nonspatial environment.

Correct AnswerverifiedTime,weather,and lighting are three fact...View AnswerShow Answer

Merchandise displayed on the Internet is not considered as a shopping situation.

Correct AnswerverifiedShow Answer

Spatial elements of the physical environment include intangible factors such as temperature,humidity,illumination,noise level,and time.

Correct AnswerverifiedShow Answer

List the two purchasing behaviors which are influenced by the marketers.

Correct AnswerverifiedMarketers are interested in influencing ...View AnswerShow Answer

Garage sales,flea markets,and auctions are different types of _____ environments.

Correct AnswerverifiedShow Answer

In the social environment,consumers can interact with other people either directly or vicariously.

Correct AnswerverifiedShow Answer

Which of the following has NOT been mentioned in the text with relevance to marketers helping consumers deal with unfamiliar situations?

Correct AnswerverifiedShow Answer

All of the following statements about a situation are true EXCEPT:

Correct AnswerverifiedShow Answer

Briefly describe the five generic consumer situations.Evaluate the role of marketing in this process.

Correct AnswerverifiedThe five generic consumer situations are...View AnswerShow Answer

The more tangible physical and social aspects of a consumer's immediate environment comprise of the:

Correct AnswerverifiedShow Answer

With reference to the nonspatial environment,which of the following situations reflect the impact time has on consumer behavior?

Correct AnswerverifiedShow Answer

Two especially important generic behaviors in information acquisition situations are _____ and _____.

Correct Answerverifiedinformatio...View AnswerShow Answer

The physical,spatial,and social characteristics of places in which consumers seek products/services define the:

Correct AnswerverifiedShow Answer

The environment can be analyzed only at the macro level.

Correct AnswerverifiedShow Answer

In their creation/implementation of marketing strategies,marketers may be considered environmental managers.

Correct AnswerverifiedShow Answer

Individuals who share similar cultural values adopt similar methods to achieve them.

Correct AnswerverifiedShow Answer

Which of the following includes the tangible,intangible,and nonhuman aspects of the field in which consumer behavior occurs?

Correct AnswerverifiedShow Answer

The _____ includes large-scale,broad environmental factors such as the climate,economic conditions,the political system,and the general landscape.

Correct AnswerverifiedShow Answer

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Time,weather,and lighting are three fact...
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Marketers are interested in influencing ...
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The five generic consumer situations are...
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Two especially important generic behaviors in information acquisition situations are _ and _.

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informatio...
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