Question 1

Which of the following tools are best used to discover the meanings associated with the purchase/use of products/services?

Accepted Answer

A)   Statistical modeling
B)   Focus groups
C)   Observation
D)   Surveys
E)   Traffic analysis

Question 2

Consumer feelings is the component of consumer behavior that is most difficult to research.

Accepted Answer

A) True 
 B)False

Question 3

How does the second group (government and political organizations)impact consumer behavior?

Accepted Answer

The second group include government agen...

Question 4

The MOST important factor driving acceptance of the marketing concept was:

Accepted Answer

A)   enthusiastic academic support.
B)   improved production equipment.
C)   intense foreign competition.
D)   the advent of CAD/CAM systems.
E)   the elevation of marketers to CEO positions. C

Question 5

In the past,companies conducted research to investigate new product concepts and to try to understand consumers; this research was continuous and aided in identifying the firm's actual customers.

Accepted Answer

A) True 
 B)False

Question 6

In the past,consumers received most of their information about products and services from traditional print and media advertising.

Accepted Answer

A) True 
 B)False

Question 7

Much of consumer behavior involves exchanges between buyers (consumers)and sellers (marketers).

Accepted Answer

A) True 
 B)False

Question 8

All of the following statements are true EXCEPT:

Accepted Answer

A)   Product life cycles are becoming longer.
B)   Consumer behavior is constantly changing.
C)   Needs/wants change at different times for different consumer groups.
D)   The consumer often does not understand their own behavior completely.
E)   Constant innovation is necessary to ensure profitability.

Question 9

What is the impact of the emergence of the Internet as a marketing tool?

Accepted Answer

This change is an opportunity for small companies and entrepreneurs,since the startup costs of marketing products and services are greatly reduced compared with traditional marketing methods.Savvy marketers know that the Internet can be used to communicate vast amounts of information about products and product lines to consumers,to actually sell products and services directly to consumers,and to market to global consumers who could not be reached cost-effectively by traditional marketing methods.They have also recognized that the Internet can be used to conduct marketing research studies and collect other useful information about consumers that can be used to develop effective marketing strategies.

Question 10

The _____ approach seeks to develop a deep understanding of consumption and its meanings.

Accepted Answer

The answer of The _____ approach seeks to develop a...

Question 11

Math modeling and simulation are the primary methods used in the interpretive approach to study consumer behavior.

Accepted Answer

A) True 
 B)False

Question 12

Predicting consumer choice and behavior is the primary objective of the _____ approach.

Accepted Answer

The answer of Predicting consumer choice and behavior is the...

Question 13

Because _____ are shorter than ever before,many companies have to innovate constantly to create superior value for customers and stay profitable.

Accepted Answer

The answer of Because _____ are shorter than ever before,many...

Question 14

Which of the following is NOT true of marketing strategies?

Accepted Answer

A)   Understanding consumers is a critical element in developing successful marketing strategies.
B)   The essence of a marketing strategy is to understand markets, develop and implement superior strategies to attract and hold them profitably.
C)   Marketing strategies cannot change what consumers think and feel about themselves.
D)   Marketing strategies have a powerful force on consumers and society at large.
E)   Marketing strategies are not unethical or inappropriate activities.

Question 15

The traditional approach to studying consumer behavior primarily relies upon:

Accepted Answer

A)   statistical modeling.
B)   focus groups.
C)   lengthy interviews.
D)   experiments/surveys.
E)   observation.

Question 16

Briefly describe the three basic approaches to the study of consumer behavior.Which is best?

Accepted Answer

The oldest,or traditional,approach was d...

Question 17

How has the marketing concept influenced companies that are successful today?

Accepted Answer

Today many of the most successful compan...

Question 18

Which of the following consumer research approaches seeks to develop theories/methods to explain consumer decision making and behavior?

Accepted Answer

A)   The traditional approach
B)   The statistical modeling approach
C)   The interpretive approach
D)   The marketing science approach
E)   The didactic approach

Question 19

Which are the groups interested in knowledge about consumer behavior?

Accepted Answer

Three groups-marketing organizations,government and political organizations,and consumers-use knowledge about consumer behavior and consumer behavior research.

Question 20

Consumer behavior does not include the things in the environment that influence these thoughts,feelings people experience and the actions they perform in consumption processes.

Accepted Answer

A) True 
 B)False

Exam 1: Introduction to Consumer Behavior and Marketing Strategy

Which of the following tools are best used to discover the meanings associated with the purchase/use of products/services?

Correct Answer
verified

Consumer feelings is the component of consumer behavior that is most difficult to research.

Correct Answer
verified

How does the second group (government and political organizations)impact consumer behavior?

Correct Answer
verified
The second group include government agen...
View Answer

The MOST important factor driving acceptance of the marketing concept was:

Correct Answer
verified
C

In the past,companies conducted research to investigate new product concepts and to try to understand consumers; this research was continuous and aided in identifying the firm's actual customers.

Correct Answer
verified

In the past,consumers received most of their information about products and services from traditional print and media advertising.

Correct Answer
verified

Much of consumer behavior involves exchanges between buyers (consumers)and sellers (marketers).

Correct Answer
verified

All of the following statements are true EXCEPT:

Correct Answer
verified

What is the impact of the emergence of the Internet as a marketing tool?

The _____ approach seeks to develop a deep understanding of consumption and its meanings.

Correct Answer
verified

Math modeling and simulation are the primary methods used in the interpretive approach to study consumer behavior.

Correct Answer
verified

Predicting consumer choice and behavior is the primary objective of the _____ approach.

Correct Answer
verified

Because _____ are shorter than ever before,many companies have to innovate constantly to create superior value for customers and stay profitable.

Correct Answer
verified

Which of the following is NOT true of marketing strategies?

Correct Answer
verified

The traditional approach to studying consumer behavior primarily relies upon:

Correct Answer
verified

Briefly describe the three basic approaches to the study of consumer behavior.Which is best?

Correct Answer
verified
The oldest,or traditional,approach was d...
View Answer

How has the marketing concept influenced companies that are successful today?

Correct Answer
verified
Today many of the most successful compan...
View Answer

Which of the following consumer research approaches seeks to develop theories/methods to explain consumer decision making and behavior?

Correct Answer
verified

Which are the groups interested in knowledge about consumer behavior?

Correct Answer
verified
Three groups-marketing organizations,government and political organizations,and consumers-use knowledge about consumer behavior and consumer behavior research.

Consumer behavior does not include the things in the environment that influence these thoughts,feelings people experience and the actions they perform in consumption processes.

Correct Answer
verified

Exam 1: Introduction to Consumer Behavior and Marketing Strategy

Which of the following tools are best used to discover the meanings associated with the purchase/use of products/services?

Correct AnswerverifiedShow Answer

Consumer feelings is the component of consumer behavior that is most difficult to research.

Correct AnswerverifiedShow Answer

How does the second group (government and political organizations)impact consumer behavior?

Correct AnswerverifiedThe second group include government agen...View AnswerShow Answer

The MOST important factor driving acceptance of the marketing concept was:

Correct AnswerverifiedC

In the past,companies conducted research to investigate new product concepts and to try to understand consumers; this research was continuous and aided in identifying the firm's actual customers.

Correct AnswerverifiedShow Answer

In the past,consumers received most of their information about products and services from traditional print and media advertising.

Correct AnswerverifiedShow Answer

Much of consumer behavior involves exchanges between buyers (consumers)and sellers (marketers).

Correct AnswerverifiedShow Answer

All of the following statements are true EXCEPT:

Correct AnswerverifiedShow Answer

What is the impact of the emergence of the Internet as a marketing tool?

The _____ approach seeks to develop a deep understanding of consumption and its meanings.

Correct AnswerverifiedShow Answer

Math modeling and simulation are the primary methods used in the interpretive approach to study consumer behavior.

Correct AnswerverifiedShow Answer

Predicting consumer choice and behavior is the primary objective of the _____ approach.

Correct AnswerverifiedShow Answer

Because _____ are shorter than ever before,many companies have to innovate constantly to create superior value for customers and stay profitable.

Correct AnswerverifiedShow Answer

Which of the following is NOT true of marketing strategies?

Correct AnswerverifiedShow Answer

The traditional approach to studying consumer behavior primarily relies upon:

Correct AnswerverifiedShow Answer

Briefly describe the three basic approaches to the study of consumer behavior.Which is best?

Correct AnswerverifiedThe oldest,or traditional,approach was d...View AnswerShow Answer

How has the marketing concept influenced companies that are successful today?

Correct AnswerverifiedToday many of the most successful compan...View AnswerShow Answer

Which of the following consumer research approaches seeks to develop theories/methods to explain consumer decision making and behavior?

Correct AnswerverifiedShow Answer

Which are the groups interested in knowledge about consumer behavior?

Correct AnswerverifiedThree groups-marketing organizations,government and political organizations,and consumers-use knowledge about consumer behavior and consumer behavior research.

Consumer behavior does not include the things in the environment that influence these thoughts,feelings people experience and the actions they perform in consumption processes.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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The second group include government agen...
View Answer

Correct Answer
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C

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
The oldest,or traditional,approach was d...
View Answer

Correct Answer
verified
Today many of the most successful compan...
View Answer

Correct Answer
verified

Correct Answer
verified
Three groups-marketing organizations,government and political organizations,and consumers-use knowledge about consumer behavior and consumer behavior research.

Correct Answer
verified