Question 1

A person's ________ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (both positive and negative) .

Accepted Answer

A)  personality
B)  self-concept
C)  lifestyle
D)  attitude
E)  cognition

Question 2

________ are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

Accepted Answer

A)  Heuristics
B)  Psychographics
C)  Mass-classes
D)  Rituals
E)  Cultural values

Question 3

How does a television commercial about a company that will help a person lose weight attempt to influence the problem recognition phase of the consumer decision-making process? Explain your answer

Accepted Answer

Problem recognition occurs when a consum...

Question 4

How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping.

Accepted Answer

Heuristics are decision guidelines, or m...

Question 5

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?

Accepted Answer

A)  reference grouping
B)  consumerism
C)  time poverty
D)  subliminal motivation
E)  affect

Question 6

Social factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture, subculture, and social class.Compare the roles of culture, subculture, and social class.

Accepted Answer

Culture is made up of the values, belief...

Question 7

When Tom wanted to buy a new gas grill, he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the ________ stage of his purchase decision.

Accepted Answer

A)  product choice
B)  evaluation of alternatives
C)  problem recognition
D)  problem screening
E)  information search

Question 8

________ theory views people as problem solvers and stresses the role of creativity and insight in the learning process.

Accepted Answer

A)  Operant conditioning
B)  Cognitive learning
C)  Stimulus discrimination
D)  Classical conditioning
E)  Perceived risk

Question 9

How does habitual decision making differ from extended problem solving?

Accepted Answer

A)  Extended problem solving uses behavioral learning, while habitual decision making relies upon cognitive learning.
B)  Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making.
C)  The level of involvement for habitual decision making is lower than it is for extended problem solving.
D)  Habitual decision making involves significant cognitive dissonance, while extended problem solving rarely involves cognitive dissonance.
E)  Consumers who are seeking to develop their loyalty to a brand would be more likely to make habitual decisions than use extended problem solving.

Question 10

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine, she said the burgundy wine tasted like alcoholic grape juice, but the Chablis had a crisp taste that she really enjoyed.These statements were made during the ________ stage of Leona's purchase decision.

Accepted Answer

A)  evaluative criteria selection
B)  situational analysis
C)  problem recognition
D)  product choice
E)  postpurchase evaluation

Exam 4: Consumer Behaviour: How and Why We Buy ?

Correct Answer
verified

A person's ________ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (both positive and negative) .

Correct Answer
verified

How does a television commercial about a company that will help a person lose weight attempt to influence the problem recognition phase of the consumer decision-making process? Explain your answer

Correct Answer
verified
Problem recognition occurs when a consum...
View Answer

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?

Correct Answer
verified

________ theory views people as problem solvers and stresses the role of creativity and insight in the learning process.

Correct Answer
verified

When Tom wanted to buy a new gas grill, he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the ________ stage of his purchase decision.

Correct Answer
verified

How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping.

Correct Answer
verified
Heuristics are decision guidelines, or m...
View Answer

How does habitual decision making differ from extended problem solving?

Correct Answer
verified

Social factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture, subculture, and social class.Compare the roles of culture, subculture, and social class.

Correct Answer
verified
Culture is made up of the values, belief...
View Answer

________ are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

Correct Answer
verified

Exam 4: Consumer Behaviour: How and Why We Buy ?

Correct AnswerverifiedShow Answer

A person's ________ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (both positive and negative) .

Correct AnswerverifiedShow Answer

How does a television commercial about a company that will help a person lose weight attempt to influence the problem recognition phase of the consumer decision-making process? Explain your answer

Correct AnswerverifiedProblem recognition occurs when a consum...View AnswerShow Answer

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?

Correct AnswerverifiedShow Answer

________ theory views people as problem solvers and stresses the role of creativity and insight in the learning process.

Correct AnswerverifiedShow Answer

When Tom wanted to buy a new gas grill, he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the ________ stage of his purchase decision.

Correct AnswerverifiedShow Answer

How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping.

Correct AnswerverifiedHeuristics are decision guidelines, or m...View AnswerShow Answer

How does habitual decision making differ from extended problem solving?

Correct AnswerverifiedShow Answer

Social factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture, subculture, and social class.Compare the roles of culture, subculture, and social class.

Correct AnswerverifiedCulture is made up of the values, belief...View AnswerShow Answer

________ are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Problem recognition occurs when a consum...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Heuristics are decision guidelines, or m...
View Answer

Correct Answer
verified

Correct Answer
verified
Culture is made up of the values, belief...
View Answer

Correct Answer
verified