Question 1

Postflight takes place during the prepress phase of printing production.

Accepted Answer

A) True 
 B)False

Question 2

Advantages derived from proper use of lowercase letters in text include all of the following EXCEPT:

Accepted Answer

A)  varying heights of letters forming words to create an outline shape stored in a reader's mind, and those words can be more easily recalled when seen.
B)  readers are more comfortable reading them rather than all caps.
C)  can be read more quickly than all caps.
D)  a 10 to 25 percent slowdown in reading speed and comprehension.
E)  more than 95% of text is lowercase, so it is common.

Question 3

A term print production people borrowed from the airline industry that assures digital files will image correctly; also a way to discover incomplete or missing digital files or fonts.

Accepted Answer

A)  postflighting
B)  preflighting
C)  calibration
D)  compatibility
E)  low visibility/high risk (LVHR)

Question 4

Production managers can select from a wide range of proof types depending on their budget and level of quality desired.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT a technique to treat a background so it has a halftone finish?

Accepted Answer

A)  mortise
B)  square halftone
C)  surprint
D)  silhouette
E)  duotone

Question 6

Leading is vertical spacing between lines added to make a body of type more easily read.

Accepted Answer

A) True 
 B)False

Question 7

Despite its variations, such as italic, bold, condensed, and outline, a family of type retains its basic letterform and style characteristics.

Accepted Answer

A) True 
 B)False

Question 8

If ad agencies purchase space in a newspaper, which of the following is NOT something they should be aware of?

Accepted Answer

A)  leading edges
B)  depth and width
C)  agate lines and number of columns
D)  font size in points
E)  how they prefer the type be set

Question 9

Blueline, Velox, overlay, and press are all types of color proofs.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT a pattern in line conversion?

Accepted Answer

A)  mezzotint
B)  wavy line
C)  straight line
D)  concentric circles
E)  duotone

Question 11

The letterpress printing process involves use of a plate with a raised surface.

Accepted Answer

A) True 
 B)False

Question 12

An important consideration in digital production is that hard copy looks the same regardless of where or on what type of equipment files are viewed. This issue is related to:

Accepted Answer

A)  costs.
B)  compatibility.
C)  color calibration.
D)  postflighting.
E)  preflighting.

Question 13

Because investment in file formats is so great, many printers:

Accepted Answer

A)  go to press before deadline.
B)  control creation of the final RTF files.
C)  pass on processing costs to the advertiser.
D)  continue to accept native application and nonstandard Adobe PDF files.
E)  have left the business.

Question 14

Which of the following is NOT a color in four-color process printing?

Accepted Answer

A)  cyan or blue
B)  green
C)  magenta or red
D)  yellow
E)  black

Question 15

Any art, type, or image that has no tonal value is called line art.

Accepted Answer

A) True 
 B)False

Question 16

Match between columns
                        Premises: Letterpress, offset lithography, and rotogravure.
A technical issue because if monitors, proofing devices, and printers are not in synch, images and hard copy will look different wherever files are viewed.
The conversion of the original layout to the finished piece.
When all production material must arrive at the publication for your ad to appear in, say, a magazine.
A responsibility of the production manager, this process ensures that the right printer is chosen to produce the job at the right price.
Provides a comparatively inexpensive method of printing in color and delivers effective results.
In one size and face, it is all the lowercase and capital characters, numbers, and punctuation marks.
It is the art of using type effectively.
An area set up by advertising agencies where art directors use computers to develop visuals and layout.
Knowledgeable about paper and ink as well as printing, binding, and finishing equipment.
Cutting shapes into paper is done by one of these.
A group of emerging technologies that will improve the appearance of print quality beyond what the human visual system can see.
Set guidelines for that proof types are keyed to, affecting inks, density of tones and reverses, to name a few.
Eliminates films traditionally required to make plates for printing presses.
Set industry guidelines for quality and technology in printing.

Accepted Answer

The Answer of line color and printing buyer and print is...

Question 17

Print production people, as technical people first, should not be concerned with planning or being a liaison between the agency and the printer or freelance graphic artists.

Accepted Answer

A) True 
 B)False

Question 18

Print production allows an advertiser or its agency to take an original layout to a finished printed piece.

Accepted Answer

A) True 
 B)False

Question 19

In typography, a point is:

Accepted Answer

A)  used to indicate width or depth of a line.
B)  used to measure the height of letters.
C)  typically the 14 to 36 range for body copy.
D)  how type is scored.
E)  used to indicate length of a line.

Question 20

Discuss why using all capitals is not a good idea in advertising.

Accepted Answer

Using all capitals in advertising is not...

Exam 18: Print Production

Which of the following is NOT a color in four-color process printing?

Correct Answer
verified

Despite its variations, such as italic, bold, condensed, and outline, a family of type retains its basic letterform and style characteristics.

Correct Answer
verified

If ad agencies purchase space in a newspaper, which of the following is NOT something they should be aware of?

Correct Answer
verified

The letterpress printing process involves use of a plate with a raised surface.

Correct Answer
verified

Blueline, Velox, overlay, and press are all types of color proofs.

Correct Answer
verified

Any art, type, or image that has no tonal value is called line art.

Correct Answer
verified

Print production people, as technical people first, should not be concerned with planning or being a liaison between the agency and the printer or freelance graphic artists.

Correct Answer
verified

Production managers can select from a wide range of proof types depending on their budget and level of quality desired.

Correct Answer
verified

A term print production people borrowed from the airline industry that assures digital files will image correctly; also a way to discover incomplete or missing digital files or fonts.

Correct Answer
verified

Because investment in file formats is so great, many printers:

Correct Answer
verified

Print production allows an advertiser or its agency to take an original layout to a finished printed piece.

Correct Answer
verified

Which of the following is NOT a technique to treat a background so it has a halftone finish?

Correct Answer
verified

Which of the following is NOT a pattern in line conversion?

Correct Answer
verified

Postflight takes place during the prepress phase of printing production.

Correct Answer
verified

Match the following

Leading is vertical spacing between lines added to make a body of type more easily read.

Correct Answer
verified

Discuss why using all capitals is not a good idea in advertising.

Correct Answer
Answered by ExamLex AI
Using all capitals in advertising is not...
View Answer

An important consideration in digital production is that hard copy looks the same regardless of where or on what type of equipment files are viewed. This issue is related to:

Correct Answer
verified

Advantages derived from proper use of lowercase letters in text include all of the following EXCEPT:

Correct Answer
verified

In typography, a point is:

Correct Answer
verified

Exam 18: Print Production

Which of the following is NOT a color in four-color process printing?

Correct AnswerverifiedShow Answer

Despite its variations, such as italic, bold, condensed, and outline, a family of type retains its basic letterform and style characteristics.

Correct AnswerverifiedShow Answer

If ad agencies purchase space in a newspaper, which of the following is NOT something they should be aware of?

Correct AnswerverifiedShow Answer

The letterpress printing process involves use of a plate with a raised surface.

Correct AnswerverifiedShow Answer

Blueline, Velox, overlay, and press are all types of color proofs.

Correct AnswerverifiedShow Answer

Any art, type, or image that has no tonal value is called line art.

Correct AnswerverifiedShow Answer

Print production people, as technical people first, should not be concerned with planning or being a liaison between the agency and the printer or freelance graphic artists.

Correct AnswerverifiedShow Answer

Production managers can select from a wide range of proof types depending on their budget and level of quality desired.

Correct AnswerverifiedShow Answer

A term print production people borrowed from the airline industry that assures digital files will image correctly; also a way to discover incomplete or missing digital files or fonts.

Correct AnswerverifiedShow Answer

Because investment in file formats is so great, many printers:

Correct AnswerverifiedShow Answer

Print production allows an advertiser or its agency to take an original layout to a finished printed piece.

Correct AnswerverifiedShow Answer

Which of the following is NOT a technique to treat a background so it has a halftone finish?

Correct AnswerverifiedShow Answer

Which of the following is NOT a pattern in line conversion?

Correct AnswerverifiedShow Answer

Postflight takes place during the prepress phase of printing production.

Correct AnswerverifiedShow Answer

Match the following

Leading is vertical spacing between lines added to make a body of type more easily read.

Correct AnswerverifiedShow Answer

Discuss why using all capitals is not a good idea in advertising.

Correct AnswerAnswered by ExamLex AIUsing all capitals in advertising is not...View AnswerShow Answer

An important consideration in digital production is that hard copy looks the same regardless of where or on what type of equipment files are viewed. This issue is related to:

Correct AnswerverifiedShow Answer

Advantages derived from proper use of lowercase letters in text include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

In typography, a point is:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Using all capitals in advertising is not...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified