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Exam 9: E-Commerce: Digital Markets,digital Goods

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Question 21

Multiple Choice

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You are building an e-commerce Web site that will sell e-books and are looking for a hosted solution.Which of the following functionalities is least important for your business goals?

A) Site tracking system
B) Inventory management
C) Digital catalog
D) Customer database

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Question 22

Multiple Choice

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Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

A) clickstream advertising.
B) behavioral targeting.
C) online profiling.
D) long tail marketing.

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Question 23

Multiple Choice

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Which of the following is not one of the unique features of e-commerce technology?

An example of the content provider business model is Barnesandnoble.com,a retailer of printed books.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

In general,the cost of hardware,software,and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information or buy and sell goods?

Market creators:

The quality of ubiquity,as it relates to e-commerce,is illustrated by:

Amazon.com uses Web personalization as a major marketing tool.

The Internet shrinks information asymmetry.

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) :

EBay is an example of:

Consumers selling goods and services electronically to other consumers best describes:

Retail consumer e-commerce is still growing at double-digit rates.

Which of the following statements about m-commerce is not true?

Web site tracking software can log the path a customer took through the web site,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

Reducing the business process layers in a distribution channel is called:

Because of outsourcing and increased automation,the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web site budgets.