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An individual's demand curve for a good is derived by


A) varying the income level and observing the resulting total utility derived from both goods.
B) varying the price of one good and observing the resulting quantities of the other good.
C) shifting the budget line to the left and calculating the loss in total utility.
D) varying the price of one good and observing the resulting quantities demanded of that good.

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If a 30 percent decline in the price of gasoline leads to a 15 percent rise in expenditures on gasoline, the price elasticity of demand for gasoline in this range must be


A) 2.
B) elastic.
C) 0.5.
D) inelastic.

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A successful advertising campaign would likely


A) increase price elasticity of demand by stressing the uniqueness of the product.
B) reduce price elasticity of demand by stressing the uniqueness of the product.
C) reduce price elasticity of demand by informing consumers of the availability of substitutes.
D) not alter the demand curve.
E) generally make the demand curve shift inward.

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The price elasticity of supply


A) will be positive when supply is elastic and negative when it is inelastic.
B) will be negative when supply is elastic and positive when it is inelastic.
C) will always be positive.
D) will be positive when demand for the good is inelastic.
E) will be positive when demand for the good is elastic.

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Other things equal, the demand for a good tends to be more inelastic when


A) there are fewer available substitutes.
B) a longer time period is considered.
C) the good is considered a luxury good.
D) the market for the good is more narrowly defined.

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Table 7-1 Table 7-1    -Refer to Table 7-1. If the price increases from $1.00 to $1.50, A)  the market demand decreases by 20 units. B)  individual demand curves, when drawn, will shift to the left. C)  the quantity demanded in the market decreases by 2 units. D)  the quantity demanded in the market decreases by 7 units. -Refer to Table 7-1. If the price increases from $1.00 to $1.50,


A) the market demand decreases by 20 units.
B) individual demand curves, when drawn, will shift to the left.
C) the quantity demanded in the market decreases by 2 units.
D) the quantity demanded in the market decreases by 7 units.

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If a demand curve for a good were completely vertical, it would be considered


A) perfectly elastic.
B) perfectly inelastic.
C) of unitary elasticity.
D) relatively inelastic.

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Figure 7-7 Figure 7-7    -In the price range between $3 and $4, the price elasticity of the demand curve depicted in Figure 7-7 is A)  highly elastic. B)  approximately equal to -0.33. C)  approximately equal to -3. D)  of unitary elasticity. -In the price range between $3 and $4, the price elasticity of the demand curve depicted in Figure 7-7 is


A) highly elastic.
B) approximately equal to -0.33.
C) approximately equal to -3.
D) of unitary elasticity.

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Suppose that the quantity of DVD players sold increased from 200 to 400 when the price fell from $225 to $175. Over this price range, the absolute value of the price elasticity of demand for DVD players is


A) 0.25.
B) 0.375.
C) 1.0.
D) 2.67.
E) 4.0.

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Holding all other forces constant, when the price of gasoline rises, the number of gallons of gasoline demanded would fall substantially over a ten-year period because


A) buyers tend to be much less sensitive to a change in price when given more time to react.
B) buyers tend to be much more sensitive to a change in price when given more time to react.
C) buyers will have substantially more income over a ten-year period.
D) the quantity supplied of gasoline increases very little in response to an increase in the price of gasoline.

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If the price of tickets to Disney World increases 10 percent, and as a result, attendance falls by 15 percent, the demand for the tickets is


A) elastic.
B) inelastic.
C) of unitary elasticity.
D) indeterminate.

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Suppose there are only two goods, apples and oranges. What happens if the price of each good increases by 15 percent?


A) The consumer will substitute apples for oranges.
B) The consumer will substitute oranges for apples.
C) There is no substitution effect because relative prices have remained constant.
D) Demand for both goods increases.
E) Demand for both goods decreases.

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Mark complains: "I can't believe they raised the price of comic books, and because of this, I'm going to reduce my demand for comic books." Is Mark stating the concept of demand correctly?

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Mark has confused the concept of demand ...

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According to the income effect, when the price of automobiles rises, people buy fewer automobiles because


A) they substitute other forms of transportation for driving.
B) the nominal amount of their paychecks is smaller.
C) the purchasing power of their income is reduced.
D) their demand for automobiles is very elastic.

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A question on an economics exam asks: What happens in the market for margarine when income rises? Allison, an excellent student, shows the demand for margarine decreasing. Is she necessarily wrong? Why or why not?

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If we consider Allison's Answer wrong, w...

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Assuming that bus travel is an inferior good, an increase in consumer income, other things being equal, will cause


A) an upward movement along the demand curve for bus travel.
B) a downward movement along the demand curve for bus travel.
C) a rightward shift in the demand curve for bus travel.
D) a leftward shift in the demand curve for bus travel.

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Figure 7-12 Figure 7-12    -Refer to Figure 7-12. When price falls from $50 to $40, it can be inferred that demand between those two prices is A)  inelastic, since total revenue decreases from $8,000 to $5,000. B)  inelastic, since total revenue increases from $5,000 to $8,000. C)  elastic, since total revenue increases from $5,000 to $8,000. D)  unit elastic, since total revenue increases from $5,000 to $8,000. -Refer to Figure 7-12. When price falls from $50 to $40, it can be inferred that demand between those two prices is


A) inelastic, since total revenue decreases from $8,000 to $5,000.
B) inelastic, since total revenue increases from $5,000 to $8,000.
C) elastic, since total revenue increases from $5,000 to $8,000.
D) unit elastic, since total revenue increases from $5,000 to $8,000.

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When the price of a product increases, the passage of time usually causes the price elasticity of demand for the product to become


A) less elastic.
B) more elastic.
C) smaller and smaller in an absolute value.
D) approximately equal to zero in the long run because of scarcity.

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The principle of diminishing marginal utility says that


A) as more of a good or service is consumed, demand will decrease.
B) as more of a good or service is consumed, the price will rise.
C) the marginal utility of additional units consumed will increase.
D) the marginal utility of additional units consumed will decline.

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If the price elasticity of demand for football tickets is estimated to be 4.5, then a 10 percent increase in football ticket prices would be expected to cause a


A) 4.5 percent decrease in quantity demanded.
B) 4.5 percent increase in quantity demanded.
C) 45 percent decrease in quantity demanded.
D) 45 percent increase in quantity demanded.
E) 450 percent increase in quantity demanded

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