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The product moment correlation is also referred to as all of the following EXCEPT ________.


A) simple correlation
B) bivariate correlation
C) correlation coefficient
D) Pearson correlation
E) F-statistic

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R² cannot decrease as more independent variables are added to the regression equation.

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A procedure for deriving a mathematical relationship,in the form of an equation,between a single metric dependent variable and a single metric independent variable is called ________.


A) univariate regression
B) bivariate regression
C) multivariate regression
D) parallel regression
E) pairwise regression

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Regression analysis is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

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The multiple correlation coefficient,R,can also be viewed as the simple correlation coefficient,r,between Y and Ŷ.

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Examples of hypotheses related to paired samples include all of the following EXCEPT ________.


A) shoppers consider brand name to be more important than price while purchasing fashion clothing
B) households spend more money on pizza than they do on hamburgers
C) the proportion of households who subscribe to a daily newspaper exceeds the proportion subscribing to magazines
D) the new service plan will be preferred by at least 70 percent of the customers
E) the proportion of a bank's customers who have a checking account exceeds the proportion who have a savings account

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A t-test of sample variance may be performed if it is not known whether the two populations have equal variance.

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The term used to denote the standardized regression coefficient is called the alpha coefficient.

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According to the text,samples drawn randomly from different populations are termed ________.


A) dependent samples
B) parallel samples
C) exclusive samples
D) independent samples
E) divergent samples

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Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?


A) The market share for the new product will exceed 15 percent.
B) The proportion of households with an Internet connection in the United States exceeds the proportion of those in Germany.
C) At least 65 percent of customers will like the new package design.
D) The average monthly household expenditure on groceries exceeds $500.
E) The new service plan will be preferred by at least 70 percent of the customers.

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________ involves testing the significance of the overall regression equation as well as specific partial regression coefficients.


A) Correlation analysis
B) Significance testing
C) Regression analysis
D) Factor analysis
E) Residual analysis

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According to the text,samples drawn randomly from different populations are termed independent samples.

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________ may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients.


A) Covariance
B) Standardization
C) Correlation
D) Regression
E) Analysis of variance

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________ is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.


A) Regression analysis
B) Covariance analysis
C) Deviation analysis
D) Correlation analysis
E) Functional linear analysis

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A two-tailed test is more conservative than the corresponding one-tailed test.

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If the probability of F is greater than the significance level α,________ and ________ should be used.


A) H₀ is rejected; t based on "equal variances not assumed"
B) H₀ is not rejected; t based on "equal variances assumed"
C) H₀ is rejected; t based on "equal variances assumed"
D) H₀ is not rejected; t based on "equal variances not assumed"
E) H₁ is not rejected; t based on "equal variances not assumed"

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In a short essay,describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

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Independent samples are two sampl...

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The ________ is computed as the ratio of two sample variances.


A) F statistic
B) p statistic
C) t statistic
D) z statistic
E) chi-square statistic

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A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.

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The ________ is a symmetric bell-shaped distribution that is useful for small sample testing.


A) F distribution
B) p distribution
C) t distribution
D) z distribution
E) chi-square distribution

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