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Exam 1: Introduction to Marketing Research

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Question 21

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According to the text,Nielsen Holding was recognized as the largest global research firm based on global research revenues.

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verified

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Question 22

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Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

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Question 23

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Which of the following statements is most FALSE about marketing research?

According to the text,which of the following organizations was recognized as the largest global research firm based on global research revenues?

The first step in any marketing research project is to formulate the research design.

Kantar,Westat,and Burke,Inc.are examples of marketing research firms that offer customized services.

Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?

________ research is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future.

A marketing research project is warranted when ________.

According to the text,most of the research suppliers are Fortune 500 operations.

Marketing research is not concerned with factors that are not under the control of the marketing manager.

Marketing research involves all of the following regarding information EXCEPT ________.

Which of the following actions is NOT a step a person would take to prepare for a career in marketing research?

Focus groups represent the main method by which syndicated services collect data.

Expectations about objectivity among bloggers and other social media users are lower.

Either a strong qualitative or a strong quantitative background is sufficient to be a successful in marketing research.

A good knowledge of marketing is essential to be a successful in marketing research.

The services of full-service suppliers can be categorized into syndicated,customized,and Internet services.

Traditionally,marketing researchers were responsible for assessing information needs and providing the relevant information,whereas marketing decisions were made by the managers.Discuss why the roles of marketing managers and marketing researchers are changing.

The decision to conduct research is automatic.