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 XYZ Company has physical assets that are not being used to full capacity, and it has a strong brand name that it could use to leverage its assets. To grow, XYZ Company will likely pursue 


A) related diversification.
B) single-product diversification.
C) unrelated diversification.
D) vertical integration.

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 Discuss the results of diversification.

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The evidence that diversification strate...

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 Footflyer Publishing has had difficulty finding timely press availability with a four-color printer for its magazines. Footflyer should consider


A) backward vertical integration.
B) forward vertical integration.
C) unrelated diversification.
D) abandoning print publications.

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 Firms pursuing related diversification to increase market power are attempting to decrease the price at which they sell their products to levels below the normal prices found in the market.

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 According to one key study, performance increases as firms change from related diversification to unrelated diversification.

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 Fine Electronics is a corporation that controls all aspects of its business such as extracting raw materials, manufacturing the products, distributing them, and finally marketing to customers. It manages these activities through several business units, where one unit provides inputs to the other. This is an example of


A) unrelated diversification.
B) vertical integration.
C) strategic flexibility.
D) franchising.

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 Firms that have excess capacity or potential in their physical assets or their intangible assets tend to pursue unrelated diversification.

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 Which of the following is the main goal of related diversification?


A) Support failing businesses
B) Understand social values
C) Create strategic flexibility
D) Achieve economies of scope

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 Z-Furn is an organization that manufactures and sells office furniture. It maintains a good name in this business and has strong capital resources. The organization decides to purchase a failing food product business in order to tap into the market of that company. Which of the following types of diversification is the firm pursuing?


A) Related diversification
B) Unrelated diversification
C) International diversification
D) Single-product diversification

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 The ultimate goal of an unrelated diversification strategy is usually to


A) create financial economies.
B) support failing businesses.
C) enhance innovation.
D) expand globally.

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A

 The ultimate goal of an unrelated diversification strategy is usually to create some form of financial economies.

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 Footflyer Publishing is considering procuring editorial services from outside sources. Which of the following should NOT weigh in Footflyer's decision? 


A) The administrative costs of keeping this function in-house
B) The transaction costs of procuring the outside services
C) The economies of scope achieved through vertical integration with another publisher
D) Possible damage to the firm's core competencies

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C

 An appliance manufacturer acquires a fruit preserves cannery. This is an example of


A) unrelated diversification.
B) backward vertical integration.
C) forward vertical integration.
D) related diversification.

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 The scope of a corporate-level strategy focuses on


A) the manner in which activities of the firm will be coordinated.
B) the relationship between business units.
C) the markets and businesses in which the firm will compete.
D) the internal environment affecting a firm's business.

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 A firm can pass the better-off test in determining the viability of diversification when


A) the price of the acquired firm is low enough to yield a potential return on investment.
B) the total competitive advantage is above and beyond what the two businesses could achieve independently.
C) it acquires extremely high-cost industries.
D) it spends more time on implementation processes.

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B

 The distinguishing factor between unrelated and related diversification strategies is that a firm using unrelated diversification strategy


A) has numerous businesses that are linked in some manner.
B) manages several businesses with no reasonable connection.
C) focuses on one specific product, typically in one market.
D) develops core competencies using its resources and capabilities.

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 Which of the following is NOT a reason why managers pursue diversification strategies?


A) The opportunity to increase customer loyalty
B) The potential to manage or minimize risk
C) The potential for personal gain
D) The opportunity to leverage core assets or skills between different businesses

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 In vertical integration, forward integration occurs when a firm


A) attempts to achieve economies of scope.
B) controls the customers for its main products.
C) owns or controls the inputs it uses.
D) generates sustainable cost savings.

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 The ultimate goal of developing a corporate-level strategy is to build


A) employee commitment.
B) a corporate advantage.
C) customer relationships.
D) a wholly owned subsidiary.

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 Transaction costs refer to the costs a firm incurs to coordinate activities between business units.

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