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Exam 21: Implementing Interactive and Multichannel Marketing

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Question 91

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________ is the practice of examining products online and then buying them in a store.

A) Multichannel shopping
B) Multichannel marketing
C) Intertype retailing
D) Webrooming
E) Social commerce

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verified

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Question 92

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Define spam and viral marketing.

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verified

Spam can take the form of electronic jun...

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Question 93

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Pizza Hut revolutionized the quick serve restaurant (QSR) world through a(n) ________ marketing approach that created a customer experience and a customer engagement platform that was second to none.

Among popular purchases online,one kind of product consists of items like computer software,music,and video for which

The amount of time per month that visitors spend on a company's website is referred to as

A consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is called

The practice of changing prices for products in real time in response to supply and demand conditions is referred to as

Two unique capabilities of Internet technology,________,promote and sustain customer relationships.

It is commonly believed that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds,which is referred to as

Clinique Cosmetics has a database of more than 600,000 people who registered on its website by providing selected personal information.The registration process requested that customers fill out a brief survey and check a box that allows Clinique to send them product updates via e-mail.When Clinique introduced its Anti-Aging Serum,it sent e-mails to all women over 35 who had indicated in the survey that they were worried about wrinkles.Eight percent of the women who received the e-mail purchased the new product.Clinique used ________ to introduce its new product.

To gauge website stickiness,a company monitors

Pizza Hut set out to reinvent the retail pizza business by breaking away from ________ platform to an efficient and powerful ________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as

________ means a consumer has been given the option to receive e-mail and advertising and has agreed,based on personal data supplied by the consumer.

One popular kind of product purchased online consists of highly standardized products and services,such as home furnishings,automotive products,and casual apparel for which

Pizza Hut's cost-conscious mothers look for a good quality product and ________.Deal-seeking young adult males seek more of the food they love with ________ in the process.

Because online shoppers seek information,evaluate alternatives,and make purchase decisions on their own time,they are

All of the following are motivators for showrooming except which?

Pizza Hut's website ________ are integrated with the company's overall communications programs-including traditional media-with product innovations,promotions,and special events shared across platforms.

Links that are embedded in the website,appear as highlighted words,a picture,or graphic,and allow a user to effortlessly visit other sites with a mouse click comprise a website's ________ design element.