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Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

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Question 81

Multiple Choice

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Messaging apps such as WhatsApp,Talk,Facebook Messenger,WeChat,and Slack allow consumers to chat with company representatives,ask questions,and obtain personalized recommendations.These messaging options,when combined with Internet bots,are becoming a new form of shopping known as

A) shop chat.
B) conversational commerce.
C) social media marketing.
D) purchase technologies.
E) connected purchasing.

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Question 82

Multiple Choice

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While both traditional media and social media can reach either a large audience or a niche audience,social media are different from traditional media because

A) production of traditional media requires specialized skills and a team of people.
B) social media are rejected by older and less affluent target markets.
C) social media only reach niche audiences.
D) social media are relatively expensive to produce.
E) the content of social media cannot be altered after publication.

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Question 83

Multiple Choice

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Pinterest is

If a brand manager wanted to use LinkedIn to promote his or her brand,the best option would be to

The website that enables users to send and receive messages up to 280 characters long is

In social interactions,a favorable image is affected by the degree of self-disclosure of a person's thoughts,feelings,likes,and dislikes.Greater self-disclosure is likely to ________ one's influence on those reached.

Which of the following is a guideline for marketing and promoting a brand using YouTube?

In using ________,brand managers can post images of their company's products on their board in hopes that they will be shared on other themed boards,or that users will follow the links back to their websites.

In what way are traditional and social media similar?

Frequently used Facebook measures include ________ (the number of people who have opted in to a brand's messages at a given time) and ________ (if someone visits five times in one day,he or she is counted once) .

Brand managers use both traditional and social media to promote and advertise their products.Traditional media ________ while social media

A website whose content is created and edited by the ongoing collaboration of end users is known as a(n)

As a performance measure for social networks,the interaction rate is

Which of the following results of the convergence of the real and digital worlds is most accurate?

In terms of performance measures important to marketing managers,unique visitors are

Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

StuffDOT is a