Question 1

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Accepted Answer

A) True 
 B)False

Question 2

Goods that are involved in the actual production process are referred to as

Accepted Answer

A)   raw materials.
B)   direct goods.
C)   purchasing goods.
D)   indirect goods.
E)   products.

Question 3

Which of the following best illustrates the affiliate revenue model?

Accepted Answer

A)   eBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)   Flickr provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.
E)   Netflix charges customers a monthly fee for access to its library of movies.

Question 4

Which of the following best describes the digital social graph?

Accepted Answer

A)   a person's direct and indirect relationships
B)   all of a person's closest digital relationships
C)   a mapping of all online social relationships
D)   all of the online and offline relationships a person has
E)   all of the relationships in an online community

Question 5

Rich media advertisements are a sales-oriented marketing format.

Accepted Answer

A) True 
 B)False

Question 6

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Accepted Answer

A)   clickstream advertising.
B)   behavioral targeting.
C)   online profiling.
D)   long tail marketing.
E)   crowdsourcing.

Question 7

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Accepted Answer

In personalization, merchants can target...

Question 8

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Accepted Answer

A)   exchange.
B)   vertical market.
C)   private exchange.
D)   e-hub.
E)   private industrial network.

Question 9

In general, for digital goods, the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 10

________ uses the community provider Internet business model.

Accepted Answer

A)   iTunes
B)   Yahoo
C)   eBay
D)   Google
E)   Twitter

Exam 10: E-Commerce: Digital Markets, Digital Goods

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Correct Answer
verified
In personalization, merchants can target...
View Answer

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Correct Answer
verified

Goods that are involved in the actual production process are referred to as

Correct Answer
verified

In general, for digital goods, the marginal cost of producing another unit is about zero.

Correct Answer
verified

________ uses the community provider Internet business model.

Correct Answer
verified

Which of the following best describes the digital social graph?

Correct Answer
verified

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Correct Answer
verified

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Correct Answer
verified

Which of the following best illustrates the affiliate revenue model?

Correct Answer
verified

Rich media advertisements are a sales-oriented marketing format.

Correct Answer
verified

Exam 10: E-Commerce: Digital Markets, Digital Goods

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Correct AnswerverifiedIn personalization, merchants can target...View AnswerShow Answer

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Correct AnswerverifiedShow Answer

Goods that are involved in the actual production process are referred to as

Correct AnswerverifiedShow Answer

In general, for digital goods, the marginal cost of producing another unit is about zero.

Correct AnswerverifiedShow Answer

________ uses the community provider Internet business model.

Correct AnswerverifiedShow Answer

Which of the following best describes the digital social graph?

Correct AnswerverifiedShow Answer

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Correct AnswerverifiedShow Answer

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Correct AnswerverifiedShow Answer

Which of the following best illustrates the affiliate revenue model?

Correct AnswerverifiedShow Answer

Rich media advertisements are a sales-oriented marketing format.

Correct AnswerverifiedShow Answer

Correct Answer
verified
In personalization, merchants can target...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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