Question 1

Intellectual property refers to all forms of human expression, both tangible and intangible.

Accepted Answer

A) True 
 B)False

Question 2

All previous mass media in modern history, including the printing press, used a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Question 3

In the United States, m-commerce

Accepted Answer

A)   has become widely adopted.
B)   is still in its infancy.
C)   now represents a major fraction of total e-commerce transactions.
D)   is growing slowly.

Question 4

The costs that a consumer spends in making a purchase, such as traveling to a store, are called ________ costs.

Accepted Answer

transaction

Question 5

Describe four types of applications that are especially well-suited for m-commerce.

Accepted Answer

Types of applications include location-b...

Question 6

EBay is an example of

Accepted Answer

A)   C2C e-commerce.
B)   B2B e-commerce.
C)   B2C e-commerce.
D)   M-commerce.

Question 7

Which of the following businesses utilizes the content provider Internet business model?

Accepted Answer

A)   Amazon.com
B)   eBay.com
C)   CNN.com
D)   Motocross.com

Question 8

E-commerce refers to the use of any networking technologies to transact business.

Accepted Answer

A) True 
 B)False

Question 9

Online ________ marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

The answer of Online ________ marketing is like traditional word-of-mouth...

Question 10

Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.

Accepted Answer

A) True 
 B)False

Question 11

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Accepted Answer

A)   exchange.
B)   marketspace.
C)   online marketplace.
D)   e-hub.

Question 12

E-hubs are more ________ than private industrial networks.

Accepted Answer

A)   transaction-oriented
B)   collaborative
C)   independent
D)   supply-chain oriented

Question 13

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Accepted Answer

Student answers will vary. A sample answer is: For market research, you could advertise on search engines. You could pay for marketing research at relevant portals. You could also collect customer information from the company's Web site. You could monitor relevant blogs to see what issues are of concern in juvenile justice, so as to address these concerns in your advertising campaigns. To advertise, you could advertise on search engine results and at relevant portals or legal information content providers. If it were feasible, you could create a juvenile justice portal and blog for the company in order to attract users whom you could gather market research as well as promote your services.

Question 14

Which of the following describes long-tail marketing?

Accepted Answer

A)   The unexpected growth of sales of a product long after its initial release.
B)   The yearly sales of one or two copies each of thousands of obscure films.
C)   The dwindling sales of a once-popular book.
D)   The continued successful sales of a product over years.

Question 15

Information density refers to the

Accepted Answer

A)   richness complexity and content of a message.
B)   total amount and quantity of information delivered to consumers by merchants.
C)   total amount and quantity of information available to all market participants.
D)   amount of information available to reduce price transparency.

Question 16

Before building an e-commerce site, business objectives and system functionalities must be translated into a set of precise information ________.

Accepted Answer

requirements

Question 17

Describe the overall process and main decisions involved in planning a new e-commerce site.

Accepted Answer

There are two main challenges to buildin...

Question 18

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Accepted Answer

A)   clickstream advertising.
B)   behavioral targeting.
C)   online profiling.
D)   long-tail marketing.

Question 19

Which of the following businesses uses the market creator business model?

Accepted Answer

A)   an online auction house
B)   an online newspaper
C)   a video-sharing site
D)   an online bookseller

Question 20

A(n) ________ is another term for a private industrial network.

Accepted Answer

The answer of A(n) ________ is another term for a...

Exam 10: E-Commerce: Digital Markets, Digital Goods

Intellectual property refers to all forms of human expression, both tangible and intangible.

Correct Answer
verified

All previous mass media in modern history, including the printing press, used a broadcast model where content is created in a central location by experts.

Correct Answer
verified

In the United States, m-commerce

Correct Answer
verified

The costs that a consumer spends in making a purchase, such as traveling to a store, are called ________ costs.

Correct Answer
verified
transaction

Describe four types of applications that are especially well-suited for m-commerce.

Correct Answer
verified
Types of applications include location-b...
View Answer

EBay is an example of

Correct Answer
verified

Which of the following businesses utilizes the content provider Internet business model?

Correct Answer
verified

E-commerce refers to the use of any networking technologies to transact business.

Correct Answer
verified

Online ________ marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Correct Answer
verified

Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.

Correct Answer
verified

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Correct Answer
verified

E-hubs are more ________ than private industrial networks.

Correct Answer
verified

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Which of the following describes long-tail marketing?

Correct Answer
verified

Information density refers to the

Correct Answer
verified

Before building an e-commerce site, business objectives and system functionalities must be translated into a set of precise information ________.

Correct Answer
verified
requirements

Describe the overall process and main decisions involved in planning a new e-commerce site.

Correct Answer
verified
There are two main challenges to buildin...
View Answer

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Correct Answer
verified

Which of the following businesses uses the market creator business model?

Correct Answer
verified

A(n) ________ is another term for a private industrial network.

Correct Answer
verified

Exam 10: E-Commerce: Digital Markets, Digital Goods

Intellectual property refers to all forms of human expression, both tangible and intangible.

Correct AnswerverifiedShow Answer

All previous mass media in modern history, including the printing press, used a broadcast model where content is created in a central location by experts.

Correct AnswerverifiedShow Answer

In the United States, m-commerce

Correct AnswerverifiedShow Answer

The costs that a consumer spends in making a purchase, such as traveling to a store, are called ________ costs.

Correct Answerverifiedtransaction

Describe four types of applications that are especially well-suited for m-commerce.

Correct AnswerverifiedTypes of applications include location-b...View AnswerShow Answer

EBay is an example of

Correct AnswerverifiedShow Answer

Which of the following businesses utilizes the content provider Internet business model?

Correct AnswerverifiedShow Answer

E-commerce refers to the use of any networking technologies to transact business.

Correct AnswerverifiedShow Answer

Online ________ marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Correct AnswerverifiedShow Answer

Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.

Correct AnswerverifiedShow Answer

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Correct AnswerverifiedShow Answer

E-hubs are more ________ than private industrial networks.

Correct AnswerverifiedShow Answer

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Which of the following describes long-tail marketing?

Correct AnswerverifiedShow Answer

Information density refers to the

Correct AnswerverifiedShow Answer

Before building an e-commerce site, business objectives and system functionalities must be translated into a set of precise information ________.

Correct Answerverifiedrequirements

Describe the overall process and main decisions involved in planning a new e-commerce site.

Correct AnswerverifiedThere are two main challenges to buildin...View AnswerShow Answer

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Correct AnswerverifiedShow Answer

Which of the following businesses uses the market creator business model?

Correct AnswerverifiedShow Answer

A(n) ________ is another term for a private industrial network.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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transaction

Correct Answer
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Types of applications include location-b...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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requirements

Correct Answer
verified
There are two main challenges to buildin...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified