Question 1

Which of the following best describes the digital social graph?

Accepted Answer

A)  A person's direct and indirect relationships
B)  All of a person's closest digital relationships
C)  A mapping of all online social relationships
D)  All of the online and offline relationships a person has

Question 2

Information density refers to the:

Accepted Answer

A)  richness-complexity and content-of a message.
B)  total amount and quantity of information delivered to consumers by merchants.
C)  total amount and quantity of information available to all market participants.
D)  amount of information available to reduce price transparency.

Question 3

Compared to digital markets, traditional markets have:

Accepted Answer

A)  lower search costs.
B)  stronger network effects.
C)  higher delayed gratification effects.
D)  higher transaction costs.

Question 4

Which of the following is not one of the platforms to be considered in building a Web site presence?

Accepted Answer

A)  Mobile platform
B)  Tablet platform
C)  Traditional desktop platform
D)  Facebook platform

Question 5

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

Accepted Answer

A) True 
 B)False

Question 6

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 7

E-commerce refers to the use of any networking technologies to transact business.

Accepted Answer

A) True 
 B)False

Question 8

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Accepted Answer

A)  Information density
B)  Richness
C)  Customization
D)  Interactivity

Question 9

In general, for digital goods, the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 10

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Accepted Answer

A)  Ubiquity
B)  Personalization/customization
C)  Richness
D)  Interactivity

Exam 10: E-Commerce: Digital Markets, Digital Goods

In general, for digital goods, the marginal cost of producing another unit is about zero.

Correct Answer
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Which of the following is not one of the platforms to be considered in building a Web site presence?

Correct Answer
verified

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Correct Answer
verified

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Correct Answer
verified

Compared to digital markets, traditional markets have:

Correct Answer
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Which of the following best describes the digital social graph?

Correct Answer
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E-commerce refers to the use of any networking technologies to transact business.

Correct Answer
verified

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Correct Answer
verified

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

Correct Answer
verified

Information density refers to the:

Correct Answer
verified

Exam 10: E-Commerce: Digital Markets, Digital Goods

In general, for digital goods, the marginal cost of producing another unit is about zero.

Correct AnswerverifiedShow Answer

Which of the following is not one of the platforms to be considered in building a Web site presence?

Correct AnswerverifiedShow Answer

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Correct AnswerverifiedShow Answer

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Correct AnswerverifiedShow Answer

Compared to digital markets, traditional markets have:

Correct AnswerverifiedShow Answer

Which of the following best describes the digital social graph?

Correct AnswerverifiedShow Answer

E-commerce refers to the use of any networking technologies to transact business.

Correct AnswerverifiedShow Answer

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Correct AnswerverifiedShow Answer

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

Correct AnswerverifiedShow Answer

Information density refers to the:

Correct AnswerverifiedShow Answer

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Correct Answer
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